Steven Chhatwal
Bradenton,FL
Summary
As a dedicated and innovative marketeer with over 9 years of experience, I approach the craft of developing ATL, BTL, and digital campaigns with a profound understanding of strategic communication and brand management. My expertise lies in ideation and storytelling, where I employ both analytical and creative methodologies to design compelling content that effectively engages and resonates with target audiences. Additionally, as a university professor, I integrate academic insights with practical experience, fostering a deeper understanding of marketing principles and practices. My commitment to the field reflects a deep appreciation for the interplay between theory and practice, continually striving to advance the art and science of impactful marketing.
Overview
9
9
years of professional experience
Work History
Professor
DTU
02.2023 - 06.2024
- Supervised graduate students in their thesis research projects.
- Advised students on academic issues and career paths.
- Evaluated student performance through tests, quizzes, and other assessments.
- Presented lectures at national or international conferences.
- Provided guidance for student clubs or organizations focused on the discipline.
- Developed and implemented innovative teaching methods to improve student engagement.
Creative Director
Extramarks Education
03.2022 - 05.2024
- Collaborated with cross-functional teams such as marketing, sales, product development and operations in order to develop innovative ideas.
- Created presentations for internal stakeholders as well as external agencies regarding upcoming projects or initiatives.
- Participated in brainstorming sessions to generate new ideas for campaigns or products.
- Mentored junior staff members in the use of software applications related to graphic design and animation.
- Managed team of designers and art directors to ensure projects were completed on time and within budget.
- Led multidisciplinary teams in the development of innovative advertising campaigns, enhancing brand recognition and market share.
- Utilized data and analytics to measure the impact of creative initiatives, making data-driven decisions to guide future strategies.
Copywriter
Samsung Cheil
09.2021 - 03.2022
- Adapted written pieces for different platforms such as mobile devices or web applications.
- Developed creative concepts for promotional campaigns based on client objectives and target audience.
- Reviewed and edited copy to ensure accuracy, clarity, consistency, and alignment with brand standards.
- Managed multiple projects simultaneously under tight deadlines.
- Conducted A/B testing on copy variations to identify most effective messaging.
- Adapted tone and style to target specific audiences, including B2B and B2C markets.
- Translated creative ideas into tactical deliverables and initiatives.
Sr.Copywriter
LG HSAd
09.2020 - 09.2021
- Developed concepts and copy for integrated campaigns that included print, digital, social media, radio, TV, and out-of-home advertising.
- Assisted in developing presentations for pitches to prospective clients.
- Translated complex technical information into easily understandable content for a broad audience.
- Wrote sales copy, letters and other advertising and marketing material.
- Consulted with sales and marketing staff to garner product and service information and discuss types of written advertising material.
- Analyzed performance metrics to adjust content strategies and improve engagement.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
Marketing Manager
Syrup Technologies
02.2019 - 09.2020
- Analyzed market trends to identify potential opportunities for growth.
- Created content for promotional materials, including brochures, flyers, and websites.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
- Ensured compliance with all applicable laws related to advertising and promotions.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
- Coordinated with sales teams to develop mutual approaches to problems and opportunities.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
Pursuit Strategist
EY
08.2018 - 01.2019
- Researched emerging technologies that could be leveraged for competitive advantage.
- Gathered feedback from stakeholders and used it to inform strategic decisions.
- Created presentations to showcase strategy results, insights, and recommendations.
- Developed and implemented strategies to optimize customer experience.
- Led cross-functional teams in brainstorming sessions to develop innovative solutions.
- Tracked performance of campaigns across multiple channels such as email, web, mobile.
- Coordinated with developers to optimize web site architecture, server configuration or page construction for search engine consumption and optimal visibility.
- Prepared and presented reports to update stakeholders about success of each strategy.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
Content Strategist
Vantage Point
03.2015 - 08.2018
- Identified opportunities for cross-promotion between different channels or mediums.
- Ensured compliance with brand guidelines across all platforms for consistency in messaging and visuals.
- Researched and identified target audiences to inform content direction.
- Formulated detailed reports outlining performance data from various marketing campaigns.
- Managed community engagement through comments and direct messaging on social platforms.
- Monitored trends and updates in content creation tools and platforms for continuous improvement.
- Developed and maintained a content calendar that ensured timely publication across multiple platforms.
- Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
Education
Bachelor of Journalism and Mass Communication -
GGSIPU
01.2015
High School - Class XII th -
Sanskar the co-educational school
01.2012
MBA - Marketing
Saint Leo University
Saint Leo, FLSkills
- Art Direction
- Conceptualization
- Creative Writing
- Ideating Marketing Campaigns
- Relationship Building
- Discussion Planning
- Group and individual instruction
- Marketing campaign management
- Customer Acquisition
- Retail Marketing
- Social Media Platforms
- Budget Administration
- Partnership Marketing
- Project management expertise
- Cross-Functional Collaboration
- Strategic leadership
- Strategic communications
Timeline
Professor
DTU
02.2023 - 06.2024
Creative Director
Extramarks Education
03.2022 - 05.2024
Copywriter
Samsung Cheil
09.2021 - 03.2022
Sr.Copywriter
LG HSAd
09.2020 - 09.2021
Marketing Manager
Syrup Technologies
02.2019 - 09.2020
Pursuit Strategist
EY
08.2018 - 01.2019
Content Strategist
Vantage Point
03.2015 - 08.2018
Bachelor of Journalism and Mass Communication -
GGSIPU
High School - Class XII th -
Sanskar the co-educational school
MBA - Marketing
Saint Leo University
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