STEVEN COOPER
Morganville,USA
Summary
Performance-driven leader with innovative business acumen offering over twenty years of experience in sales, marketing, and vision for profitable growth strategies, products, services, and new market entries. Expert in analyzing the competitive landscape, conducting market research, and aligning product offerings with customer needs and organizational goals with clearly communicated expectations. Driver of business-focused on continuous improvement initiatives, nurturing productive partnerships, and building high-performance teams. Skilled communicator who excels in conveying vision, expressing passion, and mentoring excellence.
Overview
23
23
years of professional experience
Work History
Vice President of Domestic Sales
Valley Media, Inc.
Vice President of Domestic Sales
WarnerVision Home Video
National Director of Sales; Regional Sales Manager; Account Executive
Walt Disney Home Video
VICE PRESIDENT, SALES, BUSINESS DEVELOPMENT and LICENSING
SONY MUSIC ENTERTAINMENT
01.2018 - 01.2024
- Company Overview: A Sony Music Entertainment licensing affiliate that combines experienced in-house apparel designers with Sony music's world-class Creative Group to provide individualized design services
- Product offerings include worldwide tours, retail, pop-up events, e-commerce, brand collaborations, and licensing services
- Recruited internally to build a start-up merchandising division
- Responsibilities include managing and overseeing the daily sales operations while increasing sales revenue through licensed brands, creating brand extensions, and protecting brand image through marketing and communications
- Improve the brand's value and surpassed fiscal sales targets (35% increase YoY sales) for four years while increasing by 20% each year by contracting numerous brands to work exclusively with Ceremony of Roses
- Manage $32M wholesale worldwide licensed products and services; responsible for growing the business 20 percent annually
- Research new business categories and opportunities; locate key contacts; make and enhance connections to successfully pitch and close deals
- Provide strategic direction and tactical planning with a hands-on approach to ensure ongoing management and development of new accounts and business partners
- Oversee the licensing copyright royalties; administer strategies that reduce the organization’s unlicensed liability across all distribution methods
- Drive all sales efforts within the organization; develop sales strategies for each division that include identifying prospects, new business development, and adherence to best practices and company policies
- A Sony Music Entertainment licensing affiliate that combines experienced in-house apparel designers with Sony music's world-class Creative Group to provide individualized design services
- Product offerings include worldwide tours, retail, pop-up events, e-commerce, brand collaborations, and licensing services
SENIOR VICE PRESIDENT, SALES, BUSINESS DEVELOPMENT and LICENSING
SONY MUSIC ENTERTAINMENT
01.2018 - 01.2023
- Company Overview: A Sony Music Entertainment licensing affiliate that combines experienced in-house apparel designers with Sony music's world-class Creative Group to provide individualized design services
- Product offerings include worldwide tours, retail, pop-up events, e-commerce, brand collaborations, and licensing services
- Recruited internally to build a start-up merchandising division
- Responsibilities include managing and overseeing the daily sales operations while increasing sales revenue through licensed brands, creating brand extensions, and protecting brand image through marketing and communications
- Improve the brand's value and surpassed fiscal sales targets (35% increase YoY sales) for four years while increasing by 20% each year by contracting numerous brands to work exclusively with Ceremony of Roses
- Manage $32M wholesale worldwide licensed products and services; responsible for growing the business 20 percent annually
- Research new business categories and opportunities; locate key contacts; make and enhance connections to successfully pitch and close deals
- Provide strategic direction and tactical planning with a hands-on approach to ensure ongoing management and development of new accounts and business partners
- Oversee the licensing copyright royalties; administer strategies that reduce the organization’s unlicensed liability across all distribution methods
- Drive all sales efforts within the organization; develop sales strategies for each division that include identifying prospects, new business development, and adherence to best practices and company policies
- A Sony Music Entertainment licensing affiliate that combines experienced in-house apparel designers with Sony music's world-class Creative Group to provide individualized design services
- Product offerings include worldwide tours, retail, pop-up events, e-commerce, brand collaborations, and licensing services
SENIOR VICE PRESIDENT, SALES and BUSINESS DEVELOPMENT
SONY MUSIC ENTERTAINMENT
01.2001 - 01.2018
- Company Overview: A multinational music company that is also the world’s second-largest entertainment company
- Responsible for leading the creation and implementation of comprehensive strategic plans to drive, solidify, and grow the Catalog Sales and Business Development Division
- Established and managed a corporate team of 6
- Negotiated and managed complex strategic partnerships with key domestic and international partners that included direct interaction with C-level to drive sales efforts for the company’s existing audio product and develop custom audio packages
- Successfully developed this sector into the fastest growing and most profitable physical sales division within the company delivering a rollout of more than 200 new products and generating over $100 million in annual sales that drove a 25% YoY profit increase
- Initiated and spearheaded product positioning strategies and marketing plans that included 'shop-within-a-shop' format and product sets that produced a 34% ROI
- Handled artist and label relations from a business development perspective; achieved successful renewals and extensions, pitch presentations, product management, and content monetization
- Managed the company’s direct-to-consumer business with annual sales over $11M; developed and maintained websites for companies while being creatively involved in site design and merchandising offers
- Secured distribution deals for independent labels and artists; created numerous branded product lines that distinguished product mix at retailers including Walmart, Best Buy, Urban Outfitters, Walgreen’s, Amazon, and Big Lots
- Developed marketing partnerships with alternative third-party companies to create promotional opportunities and generate incremental revenue streams
- A multinational music company that is also the world’s second-largest entertainment company
Education
Bachelor of Science - Advertising with a concentration in Marketing
Kent State University
Kent, OHSkills
- Digital Delivery Infrastructure
- Relationship Management
- Business Development
- Strategic Partnerships
- Market Share Growth
- Negotiations
- Fiscal Management
- Visionary Leadership
- Music Sales Leadership
- Licensing Operations
- Business-Focused Innovations
- Multi-Product Portfolio Management
Professional Highlights
- Flawlessly creates and executes new business and immensely expands account portfolios; introduced WarnerVision Home video to numerous new accounts that exceeded 125% of set target goals.
- Proven track record of successful sales pipelines; added $123M in new business while servicing as VP, Domestic Sales at Valley Media, Inc. by establishing strategic marketing promotions and implementing new pricing models.
- Connecting with people and building relationships; consistently becomes a trusted member of customers’ teams by understanding their business goals and providing solutions to their needs; hand-selected to handle the launch of Sony Music Entertainment’s Thread Shop.
- Establishes fast-track promotions and career progressions in the publishing, music, and entertainment industry; earned annual rankings as a top revenue producer as National Director of Sales at Walt Disney Home Video by securing 30% ($700M) of the division’s revenue ($2.4B).
Profile - Description
Performance-driven leader with innovative business acumen offering over twenty years of experience in sales, marketing, and vision for profitable growth strategies, products, services, and new market entries. Expert in analyzing the competitive landscape, conducting market research, and aligning product offerings with customer needs and organizational goals with clearly communicated expectations. Driver of business-focused on continuous improvement initiatives, nurturing productive partnerships, and building high-performance teams. Skilled communicator who excels in conveying vision, expressing passion, and mentoring excellence.
Prioremployment
- Valley Media, Inc., Vice President of Domestic Sales
- WarnerVision Home Video, Vice President of Domestic Sales
- Walt Disney Home Video, National Director of Sales; Regional Sales Manager; Account Executive
Personal Information
Total Experience: Over twenty years of experience championing sales and marketing, branding, and licensing strategy for digital commerce, retail, and social media spaces to drive YOY sales, client growth, and exponential ROI
Timeline
VICE PRESIDENT, SALES, BUSINESS DEVELOPMENT and LICENSING
SONY MUSIC ENTERTAINMENT
01.2018 - 01.2024
SENIOR VICE PRESIDENT, SALES, BUSINESS DEVELOPMENT and LICENSING
SONY MUSIC ENTERTAINMENT
01.2018 - 01.2023
SENIOR VICE PRESIDENT, SALES and BUSINESS DEVELOPMENT
SONY MUSIC ENTERTAINMENT
01.2001 - 01.2018
Vice President of Domestic Sales
Valley Media, Inc.
Vice President of Domestic Sales
WarnerVision Home Video
National Director of Sales; Regional Sales Manager; Account Executive
Walt Disney Home Video
Bachelor of Science - Advertising with a concentration in Marketing
Kent State University
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