Steven Coy

• Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
• Forecasted sales of $50,000,000. and set successful policies to achieve sales objectives and related metrics within timeframe.
• Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
• Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
• Managed rollout of all new product lines and program updates.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
• Efficiently resolved sales, service and account issues to maximize customer satisfaction.
• Operated within budgetary constraints, participated in development of annual budget forecasts, and reconciled operating budget.
• Boosted sales by 25% on average across 100 wholesaler and distributors.

Managed rollout of all new product lines and program updates.

• Called on major Convenience Store Chains (Loves, Quiktrip, Kum & Go, Casey's, and Kwik Trip). Increased sales by 23% on average across all chains.
• Increased average distribution of 11 items to 16 items in all chains by using IRI metrics, consumption trends
• Efficiently resolved sales, service and account issues to maximize customer satisfaction.
• Tracked sales data to assess trends and make proactive strategy changes.

• Exceeded targets by building, directing and motivating high-performing broker sales team.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Coached broker sales network in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Met with customers to give sales presentations, negotiate contracts and promote services.
• Managed 3 major Drug Wholesalers. (Cardinal , McKesson, and Amerisource-Bergen.

• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Strengthened customer relationships with proactive and collaborative approach to managing needs.
• Contacted customers as issues arose to provide prompt resolutions.
• Identified client business needs by gaining understanding of goals, objectives and processes.
• Presented product concepts and offerings to clients based on established specifications and preferences.
• Managed all classes of trade in the Kansas and Missouri markets.

• Identified opportunities to improve business process flows and overall departmental productivity.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Established performance goals for department and provided methods for reaching milestones.
• Increased company growth through collaboration with sales and marketing departments.

• Exceeded targets by building, directing and motivating high-performing broker sales team.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
• Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
• Received Globe and Spear award for outstanding leadership and strong commitment to operational excellence.
• Managed national sales programs, supervised 7 Regional Broker Managers and evaluated KPIs for promotional opportunities.
• Trained and developed exceptional sales leaders.
• Empowered and led driven sales team to build product awareness and exceeded revenue targets.
• Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
• Directed effective hiring, orientation, training, development, and retention of sales staff to maximize team performance.

• Contributed to leadership team for implementing company policies and procedures.
• Liaised with senior leadership to report damaged inventory control tracking and reporting.
• Oversaw preparation and distribution of promotional materials and flyers.
• Envisioned and implemented an organizational vendor/supplier consolidation and standardization program.
• Spearheaded a business critical spending reduction program for a key client store wholesaler tag program where reps could go online and print tags where needed.

• Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
• Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
• Increased sales 17% in all franchise and licensee groups while growing overall confection category.

• Managed 3rd party companies nationally for C-Store Channel. Hired brokers regionally and nationally for all projects.
• Developed training deck for new C-Store Regional Managers and Territory Managers as well as selling aids.
• Developed all tracking and reporting for Channel.

• Achieved regional sales objectives by coordinating broker sales team for Southern half of US., developing successful strategies and servicing accounts to strengthen business relationships.
• Made onsite sales calls to prospective customers to help broker sales representatives close objectives.
• Finalized sales contracts with high-value customers.
• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
• Coached broker sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Exceeded targets by building, directing and motivating high-performing broker sales team.
• Held regular performance evaluations to assess strengths and weaknesses of team members and provide counseling to improve outcomes
• Led targeted training programs to educate staff on product benefits and service capabilities.

• Took over underperforming Region (9th out of 10) and turned it into #1 Region in 1 year time.
• Advanced regional branch performance by 22% through managerial reorganization methods.
• Awarded Wrigley Globe and Spear Award for top Region.