Steven Festa

Presently leading SphereGen's Marketing efforts for Robotic Process Automation, Extended Reality (AR/MR/VR) and Custom Application Development services. Design, implement and run inbound and outbound marketing campaigns designed to acquire new leads, engage current customers and drive SphereGen's brand awareness

• Engage prospective members with the SphereGen lead nurture campaign, showcasing our services, products, and thought leadership. Designed, implemented, and managed for maximum impact – including automated workflows and prospect scoring models for sales readiness.
• Implemented HubSpot Marketing and Sales platform for enhanced CRM capabilities. Successfully migrated data from the previous platform, ensuring the sales team had clean and up-to-date lead and customer information within days.
• Responsible for overseeing SphereGen's inaugural year of industry events, conferences, and trade shows. Duties include managing booth backdrops and conference materials, liaising with conference organizers, and Pre/post-show marketing campaign execution.

Head marketing consultant for IDOC independent optometrist members ODs responsible for providing daily support with organic and paid marketing strategies to attract and maintain patients.

• Consulted with 150+ IDOC members on their marketing needs, including online digital strategies, offline and referral-based marketing.
• Authored articles featured in prominent optometry publications like Optometric Management, IDOC blogs, and industry presentations, focusing on small business marketing topics.

Spearhead optometric alliance lead generation strategy through the creation of multi-channel campaigns designed to attract independent Optometrists and their practices to our membership offerings. Manage various IDOC products/services from creation, execution, marketing and ongoing data analysis. Administrator of IDOC's HubSpot marketing and sales platform.

• Designed, implemented and managed the IDOC prospect nurture campaign designed to engage prospects for sales follow up
• Administrator to HubSpot marketing and sales platform responsible for all file loads of new leads for the sales team. Create, maintain and update HubSpot workflows

Sell, implement and manage local marketing for small to medium sized business clients by create effective digital marketing programs that bring increased revenues to their business.

• Prospected and sold Hibu digital marketing services to two new local businesses per month with an average digital marketing package valued at $1,200 in monthly spend.
• Upsold and managed the implementation of pay per click ad spend for existing long held Hibu customers during a Hibu sales content earning forth place overall in the region.

Direct web marketing strategy, sales management, and relationships for contractors within home improvement and construction industry through Contractor Nation dealer network. Mentor dealers on content creating building tools designed to assist in website and SEO optimization.

• Implemented innovative marketing plans designed to increase consumer awareness of local contractor brands, boosting site traffic to lead conversion by 26% and decreased cost of acquiring lead by 18%.
• Overhauled contractor websites to showcase SEO keywords and proper site design based on A/B and multivariate testing.

Oversaw company's global end client/corporate brand market strategy. Delivered overall guidance and support to global corporate marketing team to engage advance strategies tailored to client needs, business environment, and local trends. Created case studies to acquire PR interest to improve interest of company brand, products, and services.

• Rebuilt Salesforce customer database to effectively list customers and prospects by proper industry types including development of segmented marketing and PR efforts; streamlined overall marketing efforts to provide sales staff with additional qualified leads.
• Implemented multi-channel Account Based Marketing program and segmented marketing campaigns, increasing lead score of participants by +60% creating market qualified leads in record time.

Orchestrated top-tier vendor and affiliate relationships for LifeCare's closed-network, online discount, and shopping platform LifeMart. Boosted visibility for vendor products and services by developing strategic marketing campaigns, successfully generating new revenue and partnerships.

• Generated $1.2MM in revenue by advocating investment of marketing spend for campaign including implementation of multi-channel internal campaign showcasing client's brand within LifeCare website.
• Played an integral role in renovation of email marketing via A/B and multivariate testing leading LifeMart to increase open rates by 30% and net click rates by 50%.
• Boosted revenue from top-tier vendors 40% Year over Year by increasing fixed marketing spend for merchants, negotiating competitive discounts, and designing high impact campaigns.