Steven Frederick
Upper Arlington,Ohio
Summary
Diligent sales professional with solid foundation in market management. Successfully led teams to develop and implement marketing strategies, enhancing brand visibility and customer engagement. Demonstrated expertise in market analysis and campaign execution.
Overview
19
19
years of professional experience
Work History
Market Manager Ohio/Michigan
Old Elk Distillery
04.2024 - 04.2025
- Responsible for the first line of contact for both the MLCC and OHLQ.
- Built relationships with key members to ensure timely listing and distribution of new products.
- Designed sales programming for partner brokers (SGWS) in both states to enhance sales through competitive and achievable goals.
- Trained sales teams on history, production and key selling ideas of the Old Elk Brand.
- Increased sales in each market by working in the key accounts and creating menu’s, selling barrels and doing events to enhance consumer knowledge of Old Elk.
Key Account Manager
Southern Glazers Wine & Spirits
11.2017 - 04.2024
- Instrumental in preparing key accounts for market visits from key suppliers (Bacardi, Patron, Heaven Hill, Gallo), ensuring each account was shining for each supplier in both back bar and menu mentions.
- Worked with 10 of the mid-sized groups in Columbus to grow our portfolio throughout each location and particularly strong in new location placements. (Cameron Mitchell Restaurants, Local Cantina, Condado Taco’s, One Hospitality, Crafted for You)
- Through relationships built over years was instrumental in getting Patron, Bacardi and New Amsterdam on Menu with Condado. This represents 44 locations in 7 regions.
- 2000 Rising Star Independence Division Ohio
- 2021 Sales Rep of the Year Independence Division Ohio
- 2022 MVP Award Independence Division Ohio
Sales Associate
Southern Glazers Wine & Spirits
03.2016 - 11.2017
- Managed and grew a large territory with 143 on-premise accounts and 18 off-premise accounts by 4.8% in a rolling 12-month period.
- Effectively worked to grow accounts sales within a very cumbersome system by thinking outside the box.
- Found innovative ways to get products where they needed to be and at the right time.
- Performed in-service product education classes for accounts to ensure staff was informed and prepared to better sell company products.
Restaurant Manager
Bertrand at Mister A’s
10.2012 - 08.2013
- Manage 75+ employees/30+ on an average shift, in a $7MM revenue (2013) fine dining restaurant.
- Liaison between the front and back of house to optimize performance and customer satisfaction, through coaching and training staff daily.
- Reduced labor cost on Front of House by 23% in first 3 months.
- Set sales record (effective August 2013) for restaurant on New Years’ Eve 2012 and Valentine’s Day 2013 and for year ending 2013, while reducing budget requirements by 12%.
Territory Sales Manager
R&R Wine Marketing, Inc.
08.2006 - 10.2012
- Opened a new territory-Palm Springs for company: in 1st year, generated $35K in sales per month, and opened 22 new accounts while maintaining existing key accounts and increased sales from $30K/month to $75K/month.
- Increased sales in my territory from 420K/yr to 1.32MM/yr in three years while helping to develop and coach two new sales associates.
- Routinely organized, planned and facilitated wine dinners in partnership with wineries at restaurants and country clubs to increase sales and build brand awareness.
Education
B.S. - Business Emphasis in Marketing/Management
Humboldt State University
Arcata, California01.1990
Skills
- Strategic Thinker
- Trusted Team Builder
- Sales operations
- Client relations
Awards And Accolades
- 2000 Rising Star Independence Division Ohio
- 2021 Sales Rep of the Year Independence Division Ohio
- 2022 MVP Award Independence Division Ohio
Timeline
Market Manager Ohio/Michigan
Old Elk Distillery
04.2024 - 04.2025
Key Account Manager
Southern Glazers Wine & Spirits
11.2017 - 04.2024
Sales Associate
Southern Glazers Wine & Spirits
03.2016 - 11.2017
Restaurant Manager
Bertrand at Mister A’s
10.2012 - 08.2013
Territory Sales Manager
R&R Wine Marketing, Inc.
08.2006 - 10.2012
B.S. - Business Emphasis in Marketing/Management
Humboldt State University
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