Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

STEVEN GARNER

Clayton,NC

Summary

Strategic and versatile Senior Writer with 6+ years of experience developing persuasive, on-brand content across paid, earned, and owned channels. Adept at creating high-conversion messaging for email, print, social, and digital platforms with proven results in healthcare, retail, and consumer marketing. Known for translating complex concepts into compelling copy while driving measurable impact. Thrives in fast-paced, collaborative environments and delivers work that consistently exceeds KPIs and business objectives.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Customer Service Representative

CVS Health
08.2023 - Current
  • Supported 35+ members daily as a brand ambassador for pharmacy benefits, simplifying complex PBM language into clear, engaging messages.
  • Maintained 95% satisfaction score by personalizing communications across digital and phone touchpoints.

Customer Sales Representative

CarMax
11.2021 - 08.2023
  • Produced targeted short-form content for CRM and email workflows, increasing open rates by 40% and lead conversions by 25%.
  • Created engaging product descriptions, promotional messaging, and follow-up sequences tailored to retail automotive shoppers.
  • Delivered 100+ content assets (emails, in-store signage, promotional blurbs) that aligned with retail and consumer marketing standards.
  • Improved content handoff process using Adobe Acrobat, Microsoft 365, and SharePoint, enhancing production speed by 20%.
  • Regularly presented content to team leads, integrating feedback and refining copy direction for retail campaigns.

Freelance Copywriter

Upwork
10.2017 - 06.2023
  • Delivered short- and long-form content (ads, email, blogs, product descriptions) for B2B clients in healthcare and B2C clients in retail and wellness, boosting conversions by up to 40%.
  • Crafted marketing content for beauty and skincare startups, applying voice consistency and emotional resonance to drive engagement.
  • Created tone guides and brand templates that reduced onboarding time by 30% and client revisions by 25%.
  • Developed storytelling-driven white papers, brochures, emails, and landing pages that aligned with both brand and seasonal retail campaigns.

B2B/B2C Copywriter (Contract)

Robert Half (Crafted)
05.2021 - 09.2021
  • Wrote SEO-optimized copy (landing pages, email, blogs, and social media) for healthcare, retail, and consumer electronics clients—including Providence Eye and Relion Battery.
  • Developed messaging strategies that spoke to beauty/wellness and home goods audiences, improving engagement rates by 28%.
  • Collaborated with designers and creative directors on campaign storytelling for paid, owned, and earned media.
  • Enhanced organic visibility by 35% through optimized, trend-conscious copy that resonated with consumer brand audiences.
  • Streamlined project delivery using Trello, reducing production delays by 25%.

Marketing Specialist & Copywriter

Acquire
04.2019 - 09.2021
  • Created full-funnel B2B and B2C campaigns (email, digital, print) for retail, healthcare and consumer-facing brands, resulting in a 33% increase in qualified leads.
  • Crafted in-store signage, email promotions, and social content for retail clients, including seasonal campaign copy and value prop messaging.
  • Boosted organic traffic by 50% through optimized blog and product page content tailored to consumer interest trends.
  • Ensured message clarity and alignment with brand tone across campaigns for loyalty programs and retail discounts.

Education

Master of Science - Digital Marketing

Full Sail University
Winter Park, FL
05-2023

Bachelor of Arts - Creative Writing

Full Sail University
Winter Park, FL
05-2017

Skills

    Copy Strategy

    Social Media Content

    Print & Email Marketing

    Direct Mail

    Digital Ads

    Brand Voice & Tone

    Short & Long-Form Copy

    Campaign Messaging

    WorkFront

    Retail Marketing

    Microsoft 365 Suite

    Project Management

Certification

•Google Analytics: Google, 2025

• SEO: HubSpot, 2025

• AI Copywriting with ChatGPT: Udemy, 2025

• Copywriting for Conversions: Alison, 2020

• Content Strategy: LinkedIn Learning, 2020

• WorkFront Creative Training: LearningHub, 2025

Timeline

Customer Service Representative

CVS Health
08.2023 - Current

Customer Sales Representative

CarMax
11.2021 - 08.2023

B2B/B2C Copywriter (Contract)

Robert Half (Crafted)
05.2021 - 09.2021

Marketing Specialist & Copywriter

Acquire
04.2019 - 09.2021

Freelance Copywriter

Upwork
10.2017 - 06.2023

Master of Science - Digital Marketing

Full Sail University

Bachelor of Arts - Creative Writing

Full Sail University

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