Summary
Overview
Work History
Education
Skills
Timeline
Generic

Steven Gonnella

Summary

As a Group Sales Sr. Account Executive at Madison Square Garden Entertainment, I have over eight years of experience in proactive sales roles focused on maximizing sales revenues for various MSGE \MSGS events, such as the Radio City Christmas Spectacular, New York Knicks, New York Rangers, SPHERE, Chicago Theater, family shows, and venue tours. I use my sales experience to engage prospects and make strong recommendations based on their individual needs and goals, bringing people together in large group settings to disconnect from the busy, everyday life. Clients often tell me that I am passionate, patient, and understanding. I always aim to provide great results for anyone who attends an event within the MSG umbrella. I have successfully used Salesforce, CRM, Archtics, and Ticketmaster Host to manage pipelines and activity. I have also found new prospects through cold calls, campaign calls, meetings, and social selling opportunities.

Overview

9
9
years of professional experience

Work History

Sr. Group Sales Account Executive

Madison Square Garden, MSG
New York
08.2021 - Current

•Sales role managing a book of business of 500+ clients

•Maximize sales revenues for MSGE events, specifically Radio City Christmas Spectacular, New York Knicks, New York Rangers, SPHERE, Chicago Theater, family shows and venue tours

•Strong ability to engage prospects by face to face selling and by outbound phone calls

• Able to make strong recommendations based on individual client needs and goals4

  • Successful use of Salesforce, CRM, Archtics, and Ticketmaster Host to manage pipelines, along with activity

•Maintain detailed records on purchase history and sales production •

  • Find new prospects through cold calls, Campaign calls including past buyers, meetings and social selling opportunities

•Responsible for managing book of business worth over 2m in ticket revenue by engaging repeat customers along with new business

Group Sales Specialist

Madison Square Garden, MSG
New York
04.2016 - 08.2021
  • Sales role focused around maximizing sales revenues for MSGE events, specifically Radio City Christmas Spectacular, New York Knicks, New York Rangers, Boston Calling Music Festival, family shows and venue tours
  • Used sales experience to engage prospects during the Covid19 pandemic and make strong recommendations based on individual client needs and goals
  • Successful use of Salesforce, CRM, Archtics and Ticketmaster Host to manage pipelines, activity and forecasting capabilities •Maintain detailed records on purchase history and sales production

•Find new prospects through cold calls, Campaign calls including past buyers, meetings and social selling opportunities

Education

Bachelor of Science - Business Administration

Seton Hall University
South Orange, NJ
05-2015

Skills

  • B2B & B2C selling
  • Customer relationship management
  • Pipeline management
  • Lead generation
  • Account management
  • Salesforce & Kore CRM platforms
  • Client engagement
  • Team collaboration
  • Social selling

Timeline

Sr. Group Sales Account Executive

Madison Square Garden, MSG
08.2021 - Current

Group Sales Specialist

Madison Square Garden, MSG
04.2016 - 08.2021

Bachelor of Science - Business Administration

Seton Hall University
Steven Gonnella