Summary
Work History
Education
Certification
Skills
Timeline
Overview
Technical Skills
Websites
Technical Skills
Generic
Steven Gregory

Steven Gregory

New City,NY

Summary

As a seasoned marketing and analytics professional with over 6 years of diverse experience, I've thrived in dynamic startup environments and excelled in large, multinational corporations. I've gained extensive knowledge spanning various industries, while specializing in robust financial and marketing data analytics.

Work History

Analytics Specialist

Havas Media Network
09.2023 - 02.2024
  • Aggregated raw, complex data across disparate sources into clean and easily digestible analytics-derived insights.
  • Leveraged Tableau and PowerPoint to create custom dashboards and visualizations to enhance client reporting.
  • Regularly analyzed KPI data to identify trends, patterns, and actionable insights to drive strategic decision-making.
  • Prepared weekly, monthly, quarterly and ad-hoc reporting to inform campaign performance against strategic benchmarks.

Analytics & Reporting Lead

Grey Matter Art
07.2019 - 06.2023
  • Lead reporting and analysis for all ecommerce sales efforts, including web, media, paid search, paid social and email.
  • Analyzed sales funnel and customer journey to identify trends, drop-offs, and opportunities to advance conversion optimization.
  • Streamlined data ingestion and reporting processes to ensure data integrity and more efficiently generate insights.
  • Supported management in continuous development of product catalogs, release calendars, performance benchmarks and resource allocations.

Media Analyst

Grey Matter Art
07.2016 - 07.2019
    • Conducted post-campaign analyses to identify areas of success and opportunities for improvement, informing future strategy.
    • Utilized social listening tools effectively to monitor online conversations about brands and their competitors.
    • Streamlined internal processes by creating and maintaining efficient methods for aggregating and digesting large amounts of data.

Market Surveillance Analyst

CME Group
05.2015 - 07.2016
  • Monitored economic, industrial and corporate developments through active research and analysis of industry trades and regulatory briefs.
  • Created and maintained precise and accurate models, charts and reports for 300+ commodity-centric, financial derivatives products.
  • Collected and analyzed complex financial data to identify discrepancies in practices, transactions data, and trading strategy.

Education

Master of Science - Accounting

University At Albany, SUNY
Albany, NY

Bachelor of Arts - Economics

University At Albany, SUNY
Albany, NY

Certification

  • Google: Google Analytics
  • Google: Digital Marketing & E-Commerce Professional
  • Tableau: Tableau Business Intelligence Analyst
  • Corporate Finance Institute: Data Skills for Excel Professionals

Skills

    • Web & Media Analytics
    • Performance Analytics
    • Customer Analytics
    • Statistical Analysis
    • Insights Reporting
      • Data Visualization
      • Data Modeling
      • Forecasting
      • KPI Analysis
      • Dashboards

Timeline

Analytics Specialist

Havas Media Network
09.2023 - 02.2024

Analytics & Reporting Lead

Grey Matter Art
07.2019 - 06.2023

Media Analyst

Grey Matter Art
07.2016 - 07.2019

Market Surveillance Analyst

CME Group
05.2015 - 07.2016

Master of Science - Accounting

University At Albany, SUNY

Bachelor of Arts - Economics

University At Albany, SUNY

Overview

7
7
years of professional experience
3
3
Certificate

Technical Skills

  • Google Analytics 360
  • Campaign Manager 360
  • Search Ads 360
  • Google Trends
  • Twitter Ads Manager
  • Meta Business Suite
  • Microsoft Excel
  • Looker Studio
  • Tableau
  • SQL

Technical Skills

  • Google Analytics 360
  • Microsoft Power BI
  • Microsoft Power Pivot
  • Microsoft Power Query
  • Microsoft PowerPoint
  • Microsoft Excel
  • Tableau
  • SQL (DML)

Similar Profiles

  • Timothy Simko

    Timothy SimkoTimothy Simko

    EVP Client Experience Lead at Havas Media NetworkEVP Client Experience Lead at Havas Media Network

    View Profile
  • Nur Illahyana Johari

    Nur Illahyana JohariNur Illahyana Johari

    Co-ordinator at Havas Media SingaporeCo-ordinator at Havas Media Singapore

    View Profile
  • Fatih Pulcu

    Fatih PulcuFatih Pulcu

    Digital Director at Havas Media TRDigital Director at Havas Media TR

    View Profile
Steven Gregory