Steven Jackson
1607 Main Street A413, Springfield,MA
Summary
Marketing Director with strong track record enhancing customer engagement through innovative campaigns and strategic marketing programs. Expertise maximizing brand visibility and profitability by developing targeted strategies based on audience insights. Demonstrated ability to lead teams across multiple projects from inception to completion while adhering to tight deadlines.
Overview
26
26
years of professional experience
Work History
Chief Marketing Officer
SALLUS RETIREMENT
Berwyn, PA
01.2022 - 01.2025
- Established marketing function for fintech startup, driving brand awareness to 40% among target audiences.
- Built and led team of six contractors in marketing and creative roles.
- Oversaw $1 million annual marketing budget to enhance resource utilization.
- Developed advanced marketing technology platform featuring real-time metrics and automated, behavior-based campaigns.
- Executed interactive experiences for 10 industry trade shows annually to support sales initiatives.
- Innovated engaging creative and digital interactive experiences to attract potential clients.
Founder & Creative Director
STORYEIGHT STUDIO
Springfield, MA
01.2017 - 01.2022
- Founded creative and marketing agency, driving growth from inception.
- Developed brand evolution and marketing strategies for diverse sectors, including retail and financial services.
- Increased brand awareness by 30% through targeted digital marketing strategies.
- Spearheaded brand initiatives for The Viability Group, resulting in a $2 million acquisition.
- Executed impactful marketing campaigns, enhancing client lead generation by an average of 20%.
Senior Marketing Strategist
EDELMAN FINANCIAL ENGINES
Boston, MA
01.2016 - 01.2017
- Achieved 40% increase in new business close rates by clarifying brand story and emphasizing customer benefits.
- Managed portfolio of 60 multi-media marketing pieces to ensure consistency and effectiveness.
- Launched retirement planning technology product under budget and ahead of schedule.
- Mentored six content marketers, enhancing team capabilities and overall performance.
Head of Creative Content
MASSMUTUAL FINANCIAL GROUP
Springfield, MA
01.2011 - 01.2016
- Managed overall value proposition for the retirement business, driving key messaging within marketing teams
- Built a six-person creative team that developed multi-media campaigns for key moments in the customer journey
- Increased new business close rates by 25% through powerful design and copy
- Increased brand awareness by 40% with a new value proposition & design
- Led completion of 150 creative content projects in one year, saving $150,000 compared to outsourcing to agencies
- Managed 25 trade shows & events annually in alignment with sales teams
Vice President of Marketing
MASSMUTUAL FINANCIAL GROUP
Springfield, MA
01.2006 - 01.2011
- Achieved record sales year of $10 billion in assets under management.
- Directed marketing team of eight in creating integrated strategies for 8,000 advisors and 6,000 customers.
- Launched 12 technology and investment products over two years.
- Provided lead generation and sales cycle content to support 80-person sales team during peak sales periods.
Marketing Manager
MCDONALDS
Downers Grove, IL
01.2002 - 01.2004
- Executed monthly marketing programs for 30 million Happy Meal premiums across 13,500 franchises.
- Launched McGriddles breakfast sandwich product line to enhance menu offerings.
Project Manager
IBM
Raleigh, NC
01.1999 - 01.2002
- Implemented supply chain software on a global basis for the PC Division. Wrote business requirements, tested software, wrote training manuals, and trained employees in North America, South America, and Europe.
Education
B.A. - Business
Michigan State University
M.B.A. -
The Darden School At The University of Virginia
Skills
- Team building and leadership
- Brand storytelling
- Digital marketing strategy
- Marketing analytics
- Lead generation
- Content marketing
- Creative direction
- Social media management
Awards
MassMutual Marketer of the Year
Technical Skills
Full Adobe Creative Cloud Suite, WordPress, Elementor, Cinema4D, ActiveCampaign, Excel, Word, PowerPoint, Canva, HTML, Chat GPT, Keep, Mailchimp, Figma, Lottie Files, AI image generators
Timeline
Chief Marketing Officer
SALLUS RETIREMENT
01.2022 - 01.2025
Founder & Creative Director
STORYEIGHT STUDIO
01.2017 - 01.2022
Senior Marketing Strategist
EDELMAN FINANCIAL ENGINES
01.2016 - 01.2017
Head of Creative Content
MASSMUTUAL FINANCIAL GROUP
01.2011 - 01.2016
Vice President of Marketing
MASSMUTUAL FINANCIAL GROUP
01.2006 - 01.2011
Marketing Manager
MCDONALDS
01.2002 - 01.2004
Project Manager
IBM
01.1999 - 01.2002
B.A. - Business
Michigan State University
M.B.A. -
The Darden School At The University of Virginia
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