Steven Johnston
Paris,TX
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Marketing Manager who offers top skills in brand management and content creation coupled with outstanding communication and time management abilities. Self-directed and independent professional with 10 years of experience developing and executing marketing plans.
Overview
1
1
year of professional experience
Work History
Corporate Sales and Marketing Manager
East Texas Broadcasting
Paris, Texas
10.2023 - Current
- Developed and implemented marketing plans for new products.
- Analyzed market trends to identify potential opportunities for growth.
- Conducted customer research to gain insights into consumer behavior.
- Created content for promotional materials, including brochures, flyers, and websites.
- Organized trade shows and exhibitions to promote brand awareness.
- Monitored competitors' activities to keep up with industry trends.
- Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Generated ideas to increase sales through creative promotions.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
- Maintained relationships with key customers through regular communication.
- Performed market analysis to better understand target audiences.
- Supervised a team of junior marketers in executing various projects.
- Researched emerging technologies in digital marketing space.
- Planned events such as webinars or seminars to engage customers.
- Worked with management team to oversee and monitor marketing strategy.
- Prepared and sent proposals to prospective clients.
- Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Developed and owned strategic narrative on key initiatives to drive category demand.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
- Planned advertising campaigns for online, print and other mediums.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Collaborated with other departments to coordinate strategic marketing activities.
- Developed marketing strategies based on corporate objectives and market trends.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Prepared marketing campaign budgets with finance personnel.
- Conducted research to determine ideal markets for products and services.
- Interviewed and hired talented individuals to add value to marketing team.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Recommended policy changes to improve marketing tactics and strategies.
Education
Bachelor of Arts - Radio, Television And Film (RTVF)
University of North Texas
Denton12-2012
Skills
- Marketing campaign management
- Partnership Development
- Partnership Marketing
- Budget Administration
- Public and Media Relations
- Digital Marketing
- Customer Acquisition
- Brand Development
- Business Development
- Marketing Analytics
- Creative Direction
- Marketing campaigns
- Market Analysis
- Strategic Planning
- Sales Enablement
- Competitor Analysis
- Customer Relationship Management (CRM)
- Brand-building strategies
- Brand Promotion
- Advertising Management
- Staff Management
- Corporate Communications
- Campaign Management
Affiliations
- Over the last 10+ years I have worked with dozens of local and regional businesses helping creating marketing strategies in order to grow their business.
- I specialize in creative concepts. Helping businesses or events with ideas that help them or their brand to stand out.
- Whether in marketing, sales or entertainment I'm always a team player.
- I understand individual accomplishments are great! However, winning is a team achievement.
Timeline
Corporate Sales and Marketing Manager
East Texas Broadcasting
10.2023 - Current
Bachelor of Arts - Radio, Television And Film (RTVF)
University of North Texas