Steven David Kluber
Aurora,IL
Summary
Strategic B2B Marketing Leader with 10+ years of experience driving demand generation, digital campaigns, and sales enablement for mid-market and growth-stage companies. Expert at turning complex offerings into compelling content and managing multi-channel campaigns (SEO, email, paid ads, social, CRM) that generate qualified leads. Proven track record of partnering closely with sales to refine buyer journeys, increase lead conversion, and align marketing activity with pipeline goals. Adept at marketing automation (HubSpot), website management (WordPress, Squarespace), and campaign analytics (GA, CRM reporting). Actively seeking to relocate for the right opportunity.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Freelance Content Marketing Consultant
Klubermade
04.2020 - Current
- Created brand messaging, voice, and tone; built demand- and lead-generating content for B2B clients.
- Delivered on-demand marketing strategy and content for B2B firms in tech, manufacturing, and compliance.
- Partnered with executives to create meaningful and educational marketing content on behalf of subject matter experts.
- Produced SEO-optimized content and marketing assets including blog series, whitepapers, and email sequences.
Marketing Department
Sepire, LLC
04.2024 - 04.2025
- Insourced Google Ads and introduced targeted social media advertising to drive awareness and increase conversion.
- Supported CRM hygiene and lead nurturing workflows using Marketing Automation software HubSpot.
- Quadrupled organic search traffic, doubled overall traffic, increased time on site, and built funnel-focused user flows.
- Created brand messaging and led marketing department for $50M direct mail/omnichannel communications firm.
- Published expert-level content for communications buyers tightly regulated industries (healthcare, insurance, finance).
- Worked cross-functionally with sales and subject matter experts to identify buyer needs and deliver promotional content and collateral.
- Ghostwrote and published technical blog content including but not limited to USPS promotions and legislative changes affecting clients.
- Conducted keyword research; optimized Squarespace website for search engines and artificial intelligence.
- Launched and promoted webinars, managed company website using Squarespace, supported sales enablement.
- Designed and provided copywriting for brochures, presentations, and marketing collateral using Canva design tool.
Digital Marketing Specialist
Morgan Li, LLC
08.2021 - 07.2023
- Headed the marketing function for an eight-figure Inc. 5000 and Crain’s Chicago Fast 50 custom fixture and hospitality furniture manufacturer during a period of significant growth.
- Led company website rebuild and content, implemented a unified marketing strategy targeting new and niche markets (e.g., student housing, boutique hotels, D2C retail).
- Optimized and significantly expanded WordPress website, focusing on increased traffic, user experience, and lead generation.
- Coordinated HubSpot implementation, owned processes including email automation, lead scoring, and optimization.
- Mapped and optimized customer journey experiences using CRM and marketing automation tools, increasing lead engagement and conversion rates.
- Designed sales collateral and print advertisements using Canva.
- Developed full-funnel content campaigns across blog, social, email, and trade publications—doubling traffic.
- Produced internal and external collateral, newsletters, and thought leadership.
Content Marketing Strategist
Modern Marketing Partners
11.2013 - 05.2021
- Developed cross-channel go-to-market and content strategies for B2C and B2B clients in financial services, SaaS, and manufacturing, aligning messaging with audience behavior and business goals.
- Promoted from intern to lead content strategist; educated and led teams of new marketing professionals.
- Led content strategy, creation, and distribution for 30+ clients across ERP, fintech, manufacturing, and healthcare.
- Developed channel-partner-ready marketing assets for tech VARs and publishers.
- Created long-form and campaign-based content (e.g., cloud ERP journeys, VOC compliance, ACA open enrollment).
- Specialized in translating complex topics into SEO-optimized and high-converting content across formats.
- Interpreted performance data to refine strategy, improve messaging relevance, and boost campaign ROI.
- Supported multi-channel digital campaigns using tools such as HubSpot, Google Analytics, SEM/SEO best practices, and CMS platforms.
Content Marketing Intern
Charles E Boyk Law Offices
08.2012 - 12.2012
Box Office Ticket Sales Intern
Toledo Walleye/Toledo Mud Hens
08.2012 - 12.2012
Education
Bachelor of Business Administration - Marketing, Business Law, Sales
The University of Toledo
12.2012
Skills
Inbound Marketing
B2B Demand Gen
B2B Social Media Strategy
Content Strategy
Content Planning
Content Creation
Content Distribution
Search Engine Optimization
Digital Advertising
Lead Generation
Social Media Management
Analytics and Reporting
Strategic Marketing Planning
Brand Development
Agency & Vendor Management
SEO/SEM Strategies
Creativity
Adaptability
Internal Communication
Marketing Strategy
Thought Leadership
Campaign Planning
Executive Ghostwriting
SME Collaboration
Trade Show Selection & Coordination
Web Copy & UX Writing
Prompt Engineering
HubSpot Marketing Platform
HubSpot Sales Platform
Google Ads
Google Analytics (GA4)
WordPress
Squarespace
Hootsuite
Google Search Console
Generative AI Tools
Social media management
Strategy development
Product marketing
Google analytics
PPC advertising
SEO strategies
SEO practices
Client consulting
Inbound marketing
Marketing automation
Branding
Brand promotion
Public and media relations
Content marketing
Industry trends
Corporate communications
Marketing strategy
Communications management
Marketing collateral development
Content management
Microsoft office
Customer presentations
Copywriting expertise
Google adwords
Digital marketing
Marketing analytics
Social media best practices
Analytics and SEO
Certification
Generative AI for Growth Marketing, Starweaver & IBM on Coursera, 2025-06-18
Technical Tools
- HubSpot Marketing Platform
- HubSpot Sales Platform
- Google Ads
- Google Analytics (GA4)
- WordPress
- Squarespace
- Hootsuite
- Google Search Console
- Generative AI Tools (ChatGPT & DALL-E, Copilot, Grok)
Timeline
Marketing Department
Sepire, LLC
04.2024 - 04.2025
Digital Marketing Specialist
Morgan Li, LLC
08.2021 - 07.2023
Freelance Content Marketing Consultant
Klubermade
04.2020 - Current
Content Marketing Strategist
Modern Marketing Partners
11.2013 - 05.2021
Content Marketing Intern
Charles E Boyk Law Offices
08.2012 - 12.2012
Box Office Ticket Sales Intern
Toledo Walleye/Toledo Mud Hens
08.2012 - 12.2012
Bachelor of Business Administration - Marketing, Business Law, Sales
The University of Toledo
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