Steven Pellegrino
LAS VEGAS,NV
Summary
Creative marketing executive well-educated in web-based advertising, data analysis and publication marketing. Highly-motivated visionary with 20 + years of experience in developing highly successful and award-winning marketing programs and advertising campaigns. High-achiever with integrity recognized for utilizing diverse marketing methods and tactics.
Achievements include creating over $10 million in online sales with strategic and innovative marketing plans to drive sales. Well-versed in team, thought and project leadership. Exceptional relationship builder and problem-solver.
Overview
22
22
years of professional experience
Work History
Chief Marketing Officer
Aroma Retail
01.2017 - 07.2023
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Increased market awareness and penetration through development of creative collateral.
- Leveraged YouTube and other viral marketing tools and channels to generate buzz.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Owner/Creative Director
The Spin Doc
05.2001 - 01.2017
- Conducted target market research to discover customer needs and analyze competitor trends.
- Managed large budgets, collaborating with other departments to eliminate redundancies.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Established foundational processes for business operations.
Education
MBA - Business
University of Phoenix
Las Vegas06.2024
Master of Arts - Communication
New York Institute of Technology
Old Westbury, NY06.1990
Skills
- Design Oversight
- Case Studies
- Digital Advertising
- Market Segmentation
- Marketing Effectiveness
- Website Copy
- Sales Promotion
- Sales Training
- Contract Negotiation
- Social Commerce
- Team Member Development
- PR Strategy
- ROI Analysis
- Public Relations
- Revenue Generation
- Direct Response Advertising
Accomplishments
- Consistent record of increasing sales and market share capitalizing on new markets, leveraging opportunities in existing markets, and increasing market share through successful search engine optimization and marketing
- Proven expertise in digital media trends and technologies, creating and implementing successful social media and search engine optimization programs that directly lead to $10 million in sales. Up-to-date with constantly evolving technologies in social networking, the blogosphere, search tools, AI tools and Web 3.0, working closely with clients to create effective ROI campaigns.
- Acted as National Spokesperson appeared on many nationally syndicated radio shows, such as G. Gordon Liddy, Michael Savage, Rusty Humphries, and Oliver North. Hosted the Business and Finance Hour on KDWN radio in Las Vegas.
- Arranged Whitehouse and United Nations presentations, and promoted white paper “Securing the Critical Infrastructure” to Presidential Advisor Richard Clarke, which became National Security Policy.
Timeline
Chief Marketing Officer
Aroma Retail
01.2017 - 07.2023
Owner/Creative Director
The Spin Doc
05.2001 - 01.2017
MBA - Business
University of Phoenix
Master of Arts - Communication
New York Institute of Technology
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