STEVEN PERSHAD
West Palm Beach
Summary
Creative Director with extensive experience at Stanton & Bowery Hospitality Group, specializing in brand development and customer experience enhancement. Proven expertise in event production and social media strategy, resulting in a 60% increase in event attendance. Skilled in innovative programming and music curation, consistently driving engagement and optimizing revenue.
Overview
12
12
years of professional experience
Work History
Creative Director / Consultant
Creative Director / Consultant
West Palm Beach
01.2021 - Current
- - Lead creative strategy, music curation, experiential design, and event branding for clients including Mr. B’s, Zipitios, and For the Homies.
- - Produced and branded successful recurring events like "Cryin’ in Da Club" and "Tacos & Hip-Hop", consistently driving strong ROI and audience growth.
- - Built and executed 360 marketing plans, from Instagram campaigns to sponsored partnerships with brands like Monkey Shoulder and Liquid Death.
- - Developed high-converting event sales funnels using Posh.vip, increasing attendance by 60% YOY.
- - Directed content, talent booking, and customer journey across multiple food, music, and nightlife concepts.
Creative Director
Stanton & Bowery Hospitality Group
Palm Beach
01.2017 - 01.2021
- Co-led brand development and venue concepting to enhance customer experience across multiple venues.
- Directed venue launches and programming strategies, integrating local culture and music for sustained customer loyalty.
- Oversaw growth of social media platforms through creative campaigns and guest engagement initiatives.
- Managed talent booking and entertainment schedules for over three high-volume venues.
Event & Marketing Coordinator
Subculture Restaurant Group
West Palm Beach
01.2014 - 01.2017
- - Supported 10+ venues in programming, social media strategy, and guest experience optimization.
- - Produced branded events and live music nights that boosted weekday traffic and brand awareness.
- - Designed event flyers, email campaigns, and early influencer-driven promotions.
Education
Skills
- - Ticketing & CRM: Poshvip (advanced), Eventbrite, Dice
- - Creative Tools: Canva, Photoshop, Notion, CapCut
- - Social Media: Instagram growth strategy, storytelling content, music-driven reels
- - Hospitality Systems: FOH/BOH management, vendor coordination, event staffing
- - Music & Curation: 15 years DJing, playlist strategy, genre fluency across hip-hop, R&B, house, and Caribbean sounds
- - Creative Direction & Brand Strategy
- - Event Production & Experiential Design
- - Hospitality Programming & Revenue Optimization
- - Social Media & Content Marketing
- - Talent Booking & Music Curation
- - Ticketing Platforms & Analytics
- - Guest Experience & Community Building
Projects
- Cryin’ in Da Club – A genre-bending R&B experience turned lifestyle brand; partnered with dating apps and merch drops., - For the Homies – A food & music event series focused on nostalgia, culinary storytelling, and subcultural style., - Tacos & Hip-Hop – A decade-strong West Palm event bridging community, DJs, and street culture through food & music., - Mr. B’s & Kitchen – Curated soundtracks, trained staff, booked DJs, and led creative direction for an elevated yet casual venue.
Websites
Timeline
Creative Director / Consultant
Creative Director / Consultant
01.2021 - Current
Creative Director
Stanton & Bowery Hospitality Group
01.2017 - 01.2021
Event & Marketing Coordinator
Subculture Restaurant Group
01.2014 - 01.2017
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