STEVEN P. REED
Lexington,KY
Summary
Senior marketing executive with firearms industry experience looking to play a larger role in helping others. I've been blessed to have had a successful and lucrative career and now want to leverage my skills in a way that helps those in need. Demonstrated ability to develop and communicate data-driven strategies & tactics that resolve complex business challenges and meet strategic objectives. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Chief Marketing Officer
Bud's Gun Shop & Range
Lexington, KY
03.2024 - Current
- Company Overview: E-commerce and "Bricks & Mortar" firearms retailer.
- Report to the owner and be responsible for all company marketing.
- Led Brand Repositioning and new Style Guide implementation
- Manage all advertising (digital, radio, TV), CRM (email), PR and Social Media
- Act as brand copywriter
- Implemented company's first Affiliate Marketing Program
- Company won "Best Independent" and "Online Retailer" as voted by Hook & Barrel Magazine readers
Vice President Marketing
Daniel Defense Inc.
Black Creek, GA
09.2018 - 09.2023
- Company Overview: firearms and accessories manufacturer
- Reported to CEO and accountable for all company marketing
- Company revenue nearly tripled and EBITDA grew 7x during tenure
- Grew digital commerce sales from $3M to $40M
- Launched & marketed company's first products into new product segment generating $5M in incremental revenue
- Marketing scored highest among all departments on employee engagement
- Firearms and accessories manufacturer
Vice President Marketing
AcuSport Corp.
Bellefontaine, OH
09.2012 - 06.2018
- Company Overview: shooting sports distributor
- Reported to CEO and accountable for all company marketing
- Led development and adoption of shooting sports industry's first POS business intelligence tool and auto replenishment system ultimately generating 25% of company revenue
- Led company in achieving significant competitive advantage in 'overall satisfaction' and 'value added services' as indicated by customer surveys
- Monetized value-added services generating $1M in incremental revenue in 2018
- Shooting sports distributor
Vice President, Account Director
GSW Worldwide
Columbus, OH
03.2010 - 03.2012
- Company Overview: healthcare ad agency
- Led account team which exceeded plan by delivering +10% in 2011 agency fee income
- Led cross-functional team in securing new agency-of-record contract with global nutrition client leading to +$1M in fee income
- Created campaign for client sales force leading to improved product trial rates
- Healthcare ad agency
Vice President Marketing
Highland Management Group
Columbus, OH
04.2006 - 03.2010
- Company Overview: private investment firm
- Equity Partner at start-up investment firm
- Reported to CEO and accountable for all marketing
- Played leading role in securing zoning approval for one of Ohio's largest master-planned communities
- Private investment firm
Brand Manager
Eli Lilly
Indianapolis, IN
04.2001 - 04.2006
- Company Overview: pharmaceutical manufacturer
- Led global marketing strategy development for Alimta in Non-Small Cell Lung Cancer
- Marketing strategist for $2.7B Zyprexa brand
- Launched company's first agent for bipolar depression
- Pharmaceutical manufacturer
Senior Brand Manager
ConAgra Foods
Indianapolis, IN
05.1995 - 05.2000
- Company Overview: food manufacturer
- Relaunched Fleischmann's margarine brand growing volume (+6%) & profit (+$3M)
- Led cross-functional team in identifying breakthrough concept estimated to generate an incremental $400M in revenue.
- Successfully led brand repositioning efforts via new TV advertising and enhanced consumer promotion programs for $200M Marie Callender's premium meals business
- Food manufacturer
Education
Master's - Marketing
Indiana University
Bloomington, INBachelor's - Economics
Princeton University
Princeton, NJSkills
- Project Management
- Relationship building
- Partnership development
- Business Intelligence & Analysis
- Brand management
- Business development
- Strategic planning
- Content strategy
- Creative thinking
- Market research
Certification
- Google Digital Marketing & E-commerce Specialization
Timeline
Chief Marketing Officer
Bud's Gun Shop & Range
03.2024 - Current
Vice President Marketing
Daniel Defense Inc.
09.2018 - 09.2023
Vice President Marketing
AcuSport Corp.
09.2012 - 06.2018
Vice President, Account Director
GSW Worldwide
03.2010 - 03.2012
Vice President Marketing
Highland Management Group
04.2006 - 03.2010
Brand Manager
Eli Lilly
04.2001 - 04.2006
Senior Brand Manager
ConAgra Foods
05.1995 - 05.2000
Master's - Marketing
Indiana University
Bachelor's - Economics
Princeton University
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