Steven Solito
Salem,MA
Summary
Accomplished salesman and marketer seeking a career shift into the craft beer industry. My business experience combined with my start-up craft beer project, BeerSighted, my team-mindedness, and my willingness to learn will bring immediate value to your team.
Overview
11
11
years of professional experience
Work History
Co-Founder
BeerSighted
Boston, MA
02.2020 - Current
- Co-founded BeerSighted, startup craft beer industry media group
- Member of the Independent Craft Brewer Supporter community through Brewers Association
- Manage brewery outreach and scheduling for BeerSighted YouTube interview series, Industry Insiders
- Lead marketing strategy and execution through social, web development and content creation
- Developed and currently manage website, BeerSighted.com
- Evaluate and review breweries for BeerSighted blog
- Assist in video production, editing and management of YouTube channel
Marketing Manager, Global Channel Demand Gen.
Extreme Networks Inc.
Boston, MA
01.2018 - Current
- Oversee channel demand generation and communication efforts
- Plan and manage event programs with partners and distributors
- Created Extreme's first partner marketing automation platform
- Manage newsletter, email marketing, webinar, and social media strategies
Marketing Manager, Global Channel Communications
Extreme Networks Inc.
Boston, MA
04.2016 - 12.2017
- Wrote over 100 newsletters sent to Extreme's global partner community of over 5000
- Managed relationship with PR agencies to raise Extreme's channel visibility globally
- Launched and managed company's first ever partner communications mobile app
- Facilitated partner-facing webinar series
- Maintained and improved gated partner portal website
Distribution Account Manager
Extreme Networks Inc.
Boston, MA
10.2014 - 03.2016
- Managed Extreme business relationship with Fortune 83 company Tech Data, Extreme's largest distributor in North America
- Developed sales and marketing strategies to grow Extreme/Tech Data business
- Negotiated and managed $1.1M co-marketing budget
- Coordinated and attended events for Tech Data sales teams and reseller partners
- Oversaw day-to-day operations of 10 person, Extreme-dedicated team
- Trained Tech Data's internal sales teams and executives on Extreme products
Inside Channel Account Manager
Extreme Networks Inc.
Salem, NH
03.2014 - 09.2014
- Established Extreme Networks' first Inside Channel Account Manager position
- Provided marketing, sales, and event support for 2,000 partners in North America
- Trained six employees for Inside Channel Account Manager role
- Recruited new reseller partners to Extreme
Sales Development Representative
Extreme Networks Inc.
Salem, NH
12.2012 - 03.2014
- Arranged 309 appointments between prospects and Extreme field representatives via cold-calling, resulting in $10M of pipeline
- Won SDR of the Year at Extreme in calendar year 2013
- Tailored sales messaging to specific lead lists depending on how the leads were obtained
- Made average of 100 prospecting calls per day
- Utilized Salesforce.com to perform and track results daily
Education
Bachelor of Science - Sports Management
Nichols College
Dudley, MA05.2012
Skills
- Communication
- Customer Service
- Strong Desire to Learn
- Relationship Building
- Detail Oriented
- Multi-Tasking
- Business Operations
- Marketing
- Social Media
- Web Development
- Writing
- Sales
- Amateur Home Brewer
Timeline
Co-Founder
BeerSighted
02.2020 - Current
Marketing Manager, Global Channel Demand Gen.
Extreme Networks Inc.
01.2018 - Current
Marketing Manager, Global Channel Communications
Extreme Networks Inc.
04.2016 - 12.2017
Distribution Account Manager
Extreme Networks Inc.
10.2014 - 03.2016
Inside Channel Account Manager
Extreme Networks Inc.
03.2014 - 09.2014
Sales Development Representative
Extreme Networks Inc.
12.2012 - 03.2014
Bachelor of Science - Sports Management
Nichols College
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