STEVEN SORENSEN
Summary
Territory Sales & Training Expert | Digital Transformation | Consultative Closer Results-driven sales professional with 10+ years of experience managing multi-state territories, building high-impact client relationships, and driving digital adoption across the automotive and tech industries. Proven success in leading full-cycle B2B sales—from prospecting and product demos to negotiation and closing. Known for a consultative, customer-first approach and a track record of exceeding revenue goals. Strong presenter and strategist, skilled at navigating competitive markets, managing CRM pipelines (Salesforce), and collaborating cross-functionally to ensure successful onboarding and long-term client success.
Overview
20
20
years of professional experience
Work History
Account Executive - Digital Econtracting
Reynolds and Reynolds
02.2025 - Current
- Manage a territory spanning 8 states and 400+ dealership accounts, leading end-to-end solution sales for credit, compliance, and econtracting tools.
- Consistently exceed sales quotas through a consultative approach tailored to each dealership's operational needs.
- Deliver live product demos and solution walkthroughs, positioning digital contracting platforms as efficiency and compliance drivers.
- Drive digital adoption by transitioning clients from legacy workflows to streamlined, digital-first processes, reducing friction and accelerating ROI.
- Collaborate with internal teams and third-party vendors to ensure smooth implementation and strong post-sale support.
- Leverage Salesforce to manage pipeline, forecast performance, and track engagement across the full sales lifecycle.
Senior Regional Product Trainer
BMW of North America
01.2020 - 02.2025
- Designed data-driven training programs that contributed to record-breaking sales growth across the Southern Region.
- Conducted high-impact product demos and presentations to dealer staff and BMW executives, including the CEO of BMW North America.
- Launched and scaled new product education initiatives, including an EV bootcamp that was adopted globally.
- Built strong dealer relationships through in-market visits, enhancing brand knowledge, loyalty, and sales alignment.
Regional Product Trainer
Stellantis Performance Institute
01.2018 - 01.2020
- Delivered hands-on training across the Pacific Northwest, improving dealership performance and customer delivery standards.
- Developed specialized materials for topics such as 4x4 systems, vehicle workarounds, and advanced sales tactics.
- Coordinated large-scale travel and logistics operations to support quarterly training programs.
In-Dealer Product Trainer
Volkswagen (via Osborne & Purdie)
01.2017 - 01.2018
- Conducted on-site product training across multiple markets, focusing on customer experience, technical knowledge, and delivery excellence.
- Developed peer-led learning techniques to improve retention and engagement.
Event Marketing & Brand Ambassador Leadership Roles
Lincoln Motor Co., Coca-Cola, and Ford (via agencies like Match Action Marketing, Havas Media, and UTA)
01.2013 - 01.2016
- Managed multi-city campaigns and logistics across the U.S.
- Delivered over 100 live product narrations and brand experiences.
- Oversaw ambassador training, branding standards, and event setup.
Senior Sales Representative
T-Mobile
12.2005 - 10.2010
- Achieved Presidents Club Platinum Status twice for outstanding sales performance.
- Consistently ranked in top-tier sales performance across multiple metrics.
- Achieved 312% to goal in 2009.
- Multiple contest winner and ranked #8 nationally in sales for T-Mobile in 2008.
Education
BA - Marketing
Central Michigan University
Mount Pleasant, MI08.2005
Spanish Language and Literature Studies
Pontificia Universidad Católica del Perú
05.2014
Skills
- Multi-state territory management
- Full-Cycle B2B Sales
- Consultative Selling & Product Demos
- Salesforce CRM
- Digital Transformation & SaaS Adoption
- Relationship Building & Negotiation
- Cross-Functional Collaboration
- Competitive Positioning
- Event & Presentation Strategy
- Automotive Retail & Technology Expertise
Timeline
Account Executive - Digital Econtracting
Reynolds and Reynolds
02.2025 - Current
Senior Regional Product Trainer
BMW of North America
01.2020 - 02.2025
Regional Product Trainer
Stellantis Performance Institute
01.2018 - 01.2020
In-Dealer Product Trainer
Volkswagen (via Osborne & Purdie)
01.2017 - 01.2018
Event Marketing & Brand Ambassador Leadership Roles
Lincoln Motor Co., Coca-Cola, and Ford (via agencies like Match Action Marketing, Havas Media, and UTA)
01.2013 - 01.2016
Senior Sales Representative
T-Mobile
12.2005 - 10.2010
Spanish Language and Literature Studies
Pontificia Universidad Católica del Perú
BA - Marketing
Central Michigan University
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