Steven Roy Thomas

Direct creative team of 20, ensuring seamless delivery of campaigns across print, linear, and digital mediums, enhancing brand visibility.

• Spearheaded 50+ creative projects, boosting a Bollywood actress's social media following from 3M to 45M+ in four years.
• Executed go-to-market plans, performance marketing media plans, global standardization and new market strategy for core brand initiatives.
• Spearhead and coordinate comprehensive PR efforts, overseeing media relations, crafting impactful press releases, and fostering strategic brand partnerships
• Developed and delivered high-impact branded content for prestigious clients such as; FIFA World Cup, Pepsi, YouTube, and Spotify ultimately boosting brand loyalty and revenue.

Key member of branded content team charged with investing $20M+ with diverse-owned & operating properties to create content that would resonate with BIPOC audiences.

• Managed a portfolio of 13 media partner accounts with 20 content ideas.
• Collaborated with agency partners and media publishers to provide program details, specs and branded content ideas for potential clients.
• Supported internal team to update sales materials, publish meeting notes/recaps and detailed agendas for daily/weekly stand-ups.

• Spearheaded planning with senior leadership to pinpoint project goals, resulting in clear roadmaps and increased project success rates. Cultivated brand identity and ensured consistent representation across all channels that enhanced brand recognition and customer loyalty.
• Contributed to enterprise business increasing from ~20% of business to 40% by leading B2B rebrand, rolling out "Workspace that Moves You" campaign messaging, a new design system, and brand guidelines to all channels in 26+ cities.
• Lead media & creative agencies, and worked cross-functionally with internal teams to launch effective creative campaigns seeing 15% lift in consideration and new products like WeWork On Demand app.
• Built an internal creative and brand strategy function, tripling the size the Brand Marketing team and managing up to 10 direct reports.

Revamped vendor and project management protocols across organization to boost efficiency, resulting in streamlined operations and reduced overhead costs.

• Directed assertive, yet tactful, negotiations to secure fixed-rate discounts with preferred suppliers, potentially reducing marketing costs by up to 10% annually.
• Nurtured robust partnerships and served as reliable intermediary with 50+ leading international vendors, enhancing supply chain reliability and quality of goods received.

Managed logistics, generated daily call sheets, assembled large crowd scenes, auditioned supporting roles, and synchronized supporting cast on set, leading to efficient workflow and high-quality performances.

• Directed daily advancements in filming of multiple high-budget Bollywood movies and TV shows, including India's inaugural Disney feature film, Khoobsurat (2014).