Steven Tomburrini
Summary
Experiential Marketing Professional with over 13 years of experience in managing high-profile events, new vehicle launches, and dealership engagement initiatives. Proven ability to develop and execute marketing strategies that enhance brand awareness, drive customer engagement, and optimize co-op fund utilization. Expertise in vendor partnership management, budget forecasting, and data-driven decision-making. Adept at collaborating with senior leadership, dealers, and cross-functional teams to achieve measurable business objectives.
Overview
13
13
years of professional experience
Work History
Director, Integrated Production
George P. Johnson
04.2022 - Current
- Led the planning and execution automotive experiential activations, including auto shows, ride-and-drives, and corporate events with budgets up to $4M.
- Develop marketing strategies that align with brand objectives, driving customer demand sustainment and increasing product awareness at the regional and national levels.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Oversee vendor partnerships, contract negotiations, and labor relations to optimize program effectiveness.
- Implement data-driven strategies, leveraging market trends and KPI tracking to refine event success and inform senior leadership recommendations.
- Manage budget forecasting, reconciliation, and cost-saving initiatives to optimize financial performance
Event Manager / Senior Event Manager
George P Johnson
09.2015 - 04.2022
- Directed Tier I & Tier III experiential marketing activities, ensuring seamless execution of dealership and national-level activations.
- Managed co-op marketing funds, ensuring full utilization and compliance with program guidelines by tracking dealer documentation and processing claims efficiently.
- Led event programs, increasing customer engagement and driving sales growth through strategic sponsorships and activations.
- Developed internal reporting and presentations to communicate market insights and recommendations to senior leadership.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
Account Executive - Payables and Receivables
Promotion-Services, Inc.
03.2014 - 09.2015
- Oversaw over 300 annual dealership trade shows, sponsorships, and grassroots events, supporting BusinessLink Stellantis dealers in their marketing efforts.
- Negotiated contracts with event coordinators to maximize brand exposure and ROI.
- Conducted data analysis and weekly reporting to assess event impact and adjust strategies for optimal performance.
Project Manager
Lindsey Exhibit Group
10.2011 - 03.2014
- Managed the production and execution of trade show exhibits, ensuring high-quality installations and brand consistency.
- Collaborated with sales teams and clients to ensure event objectives were met while maintaining cost efficiency.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Education
Bachelor of Arts - Marketing / Advertising
Michigan State University
East Lansing, MI05-2011
Skills
- Experiential & Event Marketing
- Tier III Marketing Strategy
- Co-op Program Management
- Vendor & Stakeholder Relations
- Budgeting & Forecasting
- KPI Tracking & Market Analysis
- Strategic Brand Development
- Data-Driven Decision Making
- Creative & Analytical Thinking
- Dealer Communication & Support
- Leadership & Team Mentoring
- Process Optimization
Timeline
Director, Integrated Production
George P. Johnson
04.2022 - Current
Event Manager / Senior Event Manager
George P Johnson
09.2015 - 04.2022
Account Executive - Payables and Receivables
Promotion-Services, Inc.
03.2014 - 09.2015
Project Manager
Lindsey Exhibit Group
10.2011 - 03.2014
Bachelor of Arts - Marketing / Advertising
Michigan State University
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