Steven A. Slabine
Consumer Packaged Goods
Mount Dora, FL,FL
Summary
VP SALES, CPG Dynamic business manager and sales and marketing professional with 35 years of consumer packaged goods experience in mass, drug, food, specialty and OEM channels. Private label experienced with multi-million dollar volume and profit delivery deals. Innovative problem solver using textbook and creative strategies to achieve gross profit objectives. Have a broad skillset to manage the company operations on a day-to-day basis while having a long-term vision to build the company’s sales revenue and profitability.
Overview
37
37
years of professional experience
Work History
Founder and President, Director of Sales
Euroscience USA, Inc
09.2015 - 12.2021
- Marketing and Product Development – CPG
- Served as, , Marketing and Product Development for this manufacturing company within the CPG industry
- Brought new, innovative personal care product lines to the market place with a focus on encouraging consumer trial and repurchase to maximize sales, the bottom-line and company and brand value while minimizing risk
- Focused on sales and marketing, product creation, product development, supply chain, vendor-sourcing, manufacturing, legal/patents-contracts, graphic design, packaging, automation, pricing initiatives, research and analytics, advertising, and logistics-distribution.
Senior Director of Sales – Retail
Terraboost Industries, Mass – CPG
02.2021 - 08.2021
- Served as Sr
- Director of Sales Retail/Mass for this manufacturer of FDA hand sanitizing wipes, gels and sprays as well as EPA Registered List N household disinfecting surface cleaning wipes, personal care wipes and pet wipes
- Taught the executive team protocol for doing business within the mass market accounts
- Built the branded and private label product lines
- Developed sales and marketed strategies for the new product ranges with sales directed towards branded and private label within the mass markets
- Was responsible for all U.S
- P/L objectives
- Created an account-specific sales team for the U.S.’s largest chain accounts and hired, trained and managed all mass market, outside, independent sales agencies in the field
- Created sales and marketing materials utilizing market intelligence for six trade classes that offered the most sales potential
- Delivered $55mm in new business opportunities within personal care and household cleaning.
U.S. Sales Director
The Alfaparf Group
Bergamo
09.2014 - 09.2015
- Private Label and Assigned Branded Accounts – CPG
- Served as the U.S
- Sales Director for Private Label and Assigned Branded Accounts
- Was responsible for all product development, sales and marketing initiatives for all mass market accounts, assigned branded accounts, approved professional chain accounts and approved OEM resellers
- Was accountable for all U.S
- Profitability objectives including sales forecasting
- Hired, trained and managed all independent outside sales associates in the field and created the company’s sales collateral materials
- Upon hire, evaluated the company’s infrastructure, its existing products and machinery for those products offering the greatest sales potential within the U.S
- Repackaged and repositioned the most viable products for the large mass-market accounts including Walmart, Walgreen’s, CVS Health, Ulta Beauty and other accounts
- Within one year, turned over to management more than $25,000,000 in new sales
- Exceeded first and second year combined quotas by more than 1,000%.
Founder and President, Director of Sales
Lordan Laboratories, Inc
Chestnut Hill, MA
01.1996 - 01.2014
- Sales, Marketing and Product Development – CPG
- Served as, , Marketing and Product Development for this manufacturing company within the personal care industry
- Had a broad bottom-line perspective
- Focused attention to detail necessary to combine strategy and organization into a highly profitable operation
- Sold the company’s branded and private label products with sales directed towards multiple mass-market trade classes
- Developed the company’s products at reduced costs providing excellent gross profit margins
- Was responsible for strategic planning, finance, negotiations/vendor
- Oversaw and managed the day-to-day operations including all P/L, sales forecasting, sales initiatives, sales incentives and profitability objectives
- Hired, trained and created the national sales force that consisted of 80+ sales people in the field and inside sales associates
- Created the company’s products and all sales collateral materials used in the field
- Established strong arms-length associations with third party vendors, which the company relied on for finished products
- Successfully penetrated high-profile chain accounts including Walmart, CVS Health, Walgreen’s, Rite Aid, Bath and Body Works, The Body Shop International, Ulta Beauty, Perfumania, The Gap and hundreds of other important accounts, wholesalers and professional accounts as well as high profile OEM accounts including Sunstar, Abbott Labs and others
- The company sold to more than 1,000 accounts with approximately 40,000 individual stores.
Co-Founder and President
Plackers Corporation
Boston, MA, Montvale, NJ
01.1991 - 01.1996
- Sales, Marketing and Product Development – CPG
- Served as the President and the Director of Sales, Marketing and Product Development for this start-up, personal care company
- Was responsible for all sales and marketing activities including the sale of the company’s products to the national chain accounts
- Penetrated high-profile accounts including Walmart, CVS Health, Walgreen’s, Rite Aid and Safeway
- Sold important wholesalers, professional accounts, specialty accounts and large, well-known global OEM accounts including Gillette’s Oral-B division
- Created the company’s products and sales collateral materials
- Managed the day-to-day operations and had full P/L accountability including finance, forecasting, A/R and A/P
- Developed individualized compensation and incentive programs for all sales associates in the field
- Hired, trained and managed all employees including the outside sales force that consisted of 80+ salespeople in the field
- Managed all key accounts and was responsible for all key account negotiations
- Took sales from a start-up to a multi-million dollar business by the end of 1995 positioning the company for future growth that exceeded all company quotas and expectations
- The company’s products were sold in more than 800 accounts with approximately 40,000 individual stores.
Director of Operations, Purchasing Manager and IT Manager
Jhirmack/Pantene dba Pantresse Corp, CPG
Canton, MA
01.1985 - 01.1991
- Served as Director of Operations, Purchasing Manager and IT Manager for this manufacturing, marketing and sales company of professional haircare products
- The company sold several hundred products under the trademarks Pantene and Jhirmack
- Was responsible for all repackaging of the company’s products following acquisition and the creation of new products
- Worked closely with sales and marketing associates to establish ongoing forecasts to support sales and quarterly promotions
- Worked with Harvard Endowment’s Venture Capital Division, which funded the company
- Assisted in growing the business by 400%.
Education
Bachelor of Arts - Business Administration
Ohio Wesleyan University
Marketing
Babson College
Skills
- A Visionary
- Has Integrity and Strong Ethics
- Strategic, Tactical and Analytical, Results Driven with a Growth Mindset
- Uses Text Book and Out-of-the-Box Tactics to Achieve Objectives
- Strong Communication Skills with the Ability to Actively Facilitate Success
- Strategic Planner with General Ledger, Budgeting and Forecasting Expertise
- Manufacturing and Experience using Off-the-Shelf, Semi-Automatic Equipment and the Fabrication of Custom
- Robotic, High-Speed, Industrial-Use Equipment in combination with Resins and Textiles
- Supply Chain Experience Selecting and Managing 3rd Party Vendors the Companies Relied on for Finished Products
- Skilled in Establishing Goals, Team Leadership including Coaching, Mentoring and Training
- Sales Directed towards Mass Markets, Professional, Specialty, Wholesale, P/L and OEM Accounts
- Sales Executive who has Managed all Aspects of Key Account Business with Extraordinary
- Presentation and Closing Skills using Syndicated Data and other Forensic Market Intelligence
- Product Development – Patents/Legal
- Competitive New Brand Launches and Promotional Business Expertise
Timeline
Senior Director of Sales – Retail
Terraboost Industries, Mass – CPG
02.2021 - 08.2021
Founder and President, Director of Sales
Euroscience USA, Inc
09.2015 - 12.2021
U.S. Sales Director
The Alfaparf Group
09.2014 - 09.2015
Founder and President, Director of Sales
Lordan Laboratories, Inc
01.1996 - 01.2014
Co-Founder and President
Plackers Corporation
01.1991 - 01.1996
Director of Operations, Purchasing Manager and IT Manager
Jhirmack/Pantene dba Pantresse Corp, CPG
01.1985 - 01.1991
Bachelor of Arts - Business Administration
Ohio Wesleyan University
Marketing
Babson College