Summary
Overview
Work History
Skills
Certification
Additional Information
Accomplishments
Quote
Work Preference
Education
References
Timeline
BusinessAnalyst
Steven M Biggans

Steven M Biggans

Edmonds,WA

Summary

Seasoned Digital Marketing Director with a background in developing and implementing comprehensive digital marketing strategies. Strengths include driving brand growth, leveraging data to drive decision making, and leading cross-functional teams. Proven track record of boosting online customer engagement and improving web presence across various digital platforms. Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.

Ambitious District Manager with experience administering and enhancing operations for multiple stores. Talented marketer, team builder, and strategic leader with excellent relationship-building and problem-solving abilities. Solid history of success in industry management. Results-driven District Manager known for exceptional productivity and efficiency in task completion. Possess specialized skills in operational management, team leadership, and financial analysis. Excel at communication, strategic planning, and problem-solving to achieve goals and improve store performance across the district. High-performing professional with several years of experience delivering successful improvements for business operations, profitability and team development. Resourceful project manager and compliance specialist to thrive in fast-paced and changing environments. Dedicated to sustaining operational accuracy and delivering results for optimal profitability.

Seasoned Senior Community Manager with background in managing and developing vibrant, thriving communities. Experienced in fostering strong relationships with members, mediating conflicts, and driving engagement initiatives. Strengths include strategic planning, excellent communication skills, and ability to foster positive community culture. Previous work resulted in enhanced community growth and improved member satisfaction. Personable individual boasting a career involved with administrating policies and procedures, overseeing personnel and getting tasks done on time. A smart Community Manager known for working well with all personalities while promoting a positive outlook for both employees and residents.

Goal-driven sales management professional bringing several-year career history in sales and proven track record of strategic business growth. Skilled at aiding in product marketing efforts. Adept at cultivating productive client relationships through positive rapport, tailored solutions and client engagement.

Overview

19
19
years of professional experience
6
6
Certification

Work History

Social Media & Digital Marketing Director

Self-employeed
Edmonds, WA
09.2018 - Current
  • Planning, developing, implementing, and managing the overall digital marketing strategy.
  • Measure ROI and KPIs.
  • Prepare and manage the digital marketing budget.
  • Oversee all of the company's social media accounts.
  • Measure and manage online content.
  • Track SEO and Google Analytics data and make complex analysis.
  • Build an inbound marketing plan.
  • Research competition, investigate benchmarks, and provide suggestions for improvement.
  • Analyzed website performance data to identify opportunities for improvement in user experience, search engine optimization and conversion rate optimization.
  • Maintained an up-to-date knowledge of industry trends and developments in order to develop effective strategies in response.
  • Conducted A and B testing of creative assets across various channels including website design, email campaigns, social media posts.
  • Oversaw budgeting for all digital projects ensuring cost effectiveness without sacrificing quality or timeline goals.
  • Monitored industry trends to stay ahead of the competition and adjust strategies accordingly.
  • Developed and implemented digital marketing strategies to increase brand awareness and drive leads.
  • Planned, developed and executed comprehensive digital marketing plans for new products launches.
  • Researched emerging technologies in order to recommend appropriate investments in technology infrastructure.
  • Reviewed analytics data from Google Analytics and Adobe Analytics on a regular basis to measure campaign success and identify areas of improvement.
  • Identified potential partners and negotiated favorable terms for strategic partnerships that increased reach and engagement.
  • Built relationships with influencers to generate high-quality links back to our website.
  • Provided guidance and direction on web development projects such as website redesigns or microsites.
  • Developed marketing packages involving web design, remarketing campaigns, key phrase packages, and new media advertising campaigns to increase search engine optimization for clients.
  • Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
  • Utilized Twitter and Facebook to promote products, services and content.
  • Monitored digital marketing trends and technologies to stay ahead of the competition and propose innovative solutions.
  • Developed and maintained relationships with key digital influencers and partners to extend brand reach.
  • Managed and optimized PPC campaigns across various platforms, including Google AdWords and Bing, to maximize ROI.
  • Conducted detailed market research to identify trends and insights for campaign optimization.
  • Managed social media profiles, implementing strategies to grow followers, engage the audience, and increase brand awareness.
  • Evaluated customer feedback and online behavior to refine digital marketing strategies and improve customer engagement.

Senior Community Manager

IWG, SPACES/Regus
Seattle, WA
08.2019 - 10.2020
  • Managed the opening and operations of the largest SPACES, 2&U, center in North America.
  • Collaborated with an architect, an interior designer, and a contractor on the design and construction of SPACES.
  • Managed the daily operations and training of staff for three centers.
  • Worked hand in hand with our Marketing team to acquire new clients and provide onsite tours of City Centre and 2&U during construction.
  • Worked with the building Project Manager to ensure all punch list items were completed prior to opening, to ensure center would be ready for new clients.
  • Handled client needs ranging from client and center purchasing needs, credits, allocations, move-ins, move-outs, and evictions.
  • Worked in sales to help create the highest occupancy possible for City Centre and 2&U.
  • Worked with the Sales team to increase center occupancy from 70% to 98%.
  • Worked as a functional member of the leadership team to help develop support staff and managers.
  • Monitored customer feedback on various platforms and responded promptly to address any issues or concerns raised by users.
  • Oversaw the development of content calendars across all channels including web, email, paid ads, and social media posts.
  • Researched potential partners for collaborations that would benefit the organization's goals.
  • Created and managed campaigns to drive brand awareness and loyalty.
  • Maintained a comprehensive library of images and videos used in the company's social media accounts.
  • Analyzed website traffic data and developed reports for senior management.
  • Led crisis management efforts to address community concerns promptly.
  • Drove facility growth and increased resident morale by planning special activities and social events.
  • Collected rent and other types of payments from residents, keeping thorough reports on those paying on time and delinquent individuals.
  • Recommended property improvements based on detailed evaluations of current property conditions.
  • Assisted in developing an effective crisis management plan in case of negative press coverage or customer complaints.
  • Improved NOI through rent growth and expense management.
  • Oversaw repairs and enhancements by working closely with maintenance staff.
  • Performed regular inspections on buildings, common areas and vacant units, identifying necessary repairs.
  • Gained tenant satisfaction by showing and renting units, processing move-ins, initiating leases, executing renewals and handling move-outs.

General Manager

The Veggie Grill
Seattle, WA
09.2017 - 02.2018
  • Managed all aspects of daily business operations, including budgeting, staffing, scheduling, inventory control, accounts payable, customer service, and sales.
  • Ensured compliance with local health department regulations regarding food safety standards.
  • Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
  • Performed routine audits of internal controls in order to maintain accuracy of financial records.
  • Conducted market research to identify trends, opportunities, and threats in the industry.
  • Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
  • Resolved customer complaints quickly while maintaining high quality standards of service delivery.
  • Established and maintained effective communication with staff members to ensure efficient operations.
  • Prepared detailed reports for senior leadership outlining key performance metrics related to operational success.
  • Ensured compliance with applicable laws, regulations and industry standards pertaining to operations management.

Senior Manager Lvl 2

Cheesecake Factory
Seattle, WA
11.2014 - 12.2016
  • Staffing and development of a team to support up to 14.5 million in sales.
  • Maintaining food and beverage efficiencies to a standard of 98% or higher.
  • Maintained a daily labor cost of 18% to 23%.
  • Scheduled for up to one hundred+ team members.
  • Worked in all three Metro Seattle locations.
  • Trained eight new salary managers.
  • Detailed fellow managers on budgets, declining budgets, accounts payable, and P&L.
  • Developed and implemented strategies to improve operational efficiency, reduce costs, and increase productivity.
  • Established effective communication channels between different departments within the organization.
  • Directed cross-functional teams in developing innovative solutions to complex problems.
  • Managed a team of 350+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.

District Manager

Romano's Macaroni Grill
Boston/Tucson, MA/AZ
04.2011 - 09.2014
  • Recognized for running a solo operation for six months.
  • Created and assured follow-through on budgeting and forecasting.
  • Detailed management of P&L and declining budget.
  • Performed periodic risk assessments of stores within the district to identify potential safety hazards.
  • Reviewed inventory levels at each store in order to ensure adequate stock availability.
  • Analyzed financial data for each store in the district to identify areas of improvement or growth potentials.
  • Collaborated with other departments such as marketing, human resources, finance, to achieve goals set by upper management.
  • Conducted regular store visits to ensure compliance with company policies, standards, and regulations.
  • Monitored local market conditions to determine competitive trends and adjust strategies accordingly.
  • Managed all personnel matters within the district including recruitment, hiring, performance reviews, disciplinary actions.
  • Developed and implemented district-wide sales strategies to increase revenue and market share.
  • Planned budgets based on forecasted sales figures and monitored expenses throughout the year.
  • Organized promotional events in order to drive sales volume in the district's stores.
  • Identified opportunities for process improvement across multiple locations within the district.
  • Regularly communicated updates regarding changes in corporate policies or procedures down through store level employees.
  • Negotiated contracts with suppliers to obtain favorable terms for the district's stores.
  • Implemented new technologies such as point-of-sale systems or digital signage into existing stores.
  • Resolved customer complaints quickly and effectively while maintaining a high level of customer service satisfaction.
  • Maintained accurate records of employee attendance and payroll information for all stores within the district.
  • Provided ongoing coaching and training for store managers on how to maximize productivity and profits.
  • Developed strategic plans for increasing sales, reducing costs, improving operations efficiency.
  • Created and maintained productive relationships with key stakeholders in the district.
  • Ensured that all stores met their monthly targets by providing guidance and support as needed.
  • Worked with direct reports to develop and implement action plans, improving operating results.
  • Mentored team members by demonstrating best practices for sales and customer service.
  • Identified and developed top talent to promote performance-oriented culture.

General Manager

Tavern in the Square
Cambridge, MA
04.2010 - 10.2012
  • Opened two new locations.
  • Created several menus and menu items for this concept.
  • Beloved neighborhood sports bar and grill in Boston, MA.
  • Staffing and developing a strong service team for $6.2 million in sales.
  • Maintained a food cost of 21% and a beverage cost of 26%.
  • Maintained a BOH labor cost of 21.2% and a FOH labor cost of 11.9%.
  • Adhered to corporate standards and specifications.
  • Created and assured follow-through on budgeting and forecasting.
  • Specialized in hand crafted beer; 25 on tap as well as 30+ in bottle.

General Manager & Executive Chef of Cuisine

Bella-Vita on the Lake
Belleville, MI
06.2005 - 02.2010
  • 3.5-star Italian Restaurant
  • Fast-paced, fine dining environment
  • Created several menus.

Skills

  • Marketing automation
  • Inbound Marketing
  • Customer Segmentation
  • Google Analytics
  • Email marketing campaigns
  • Data-driven decision-making
  • Content Curation
  • Client Relationship Management
  • Customer Retention Strategies
  • Vendor Relationship Management
  • Customer Relationship Management (CRM)
  • Profitability Optimization
  • KPI Tracking
  • Sales team training
  • Sales Tracking
  • Order Management
  • Multichannel marketing
  • Copywriting and editing
  • Search Engine Optimization
  • Contract Negotiation
  • Budget and Sales Forecasting
  • Strategic Planning
  • Revenue Generation
  • Projections Development
  • Project Management
  • Territory Management
  • Leadership Development
  • Contract Management
  • Consulting
  • Market Research
  • Staff Recruitment and Oversight
  • Financial Management
  • Maintenance and Operations Management
  • Team Leadership
  • Customer Engagement
  • Web Analytics
  • Partnership Building
  • Interior Renovations and Design
  • Community marketing
  • Income and expense management
  • Payment management
  • Financial budgeting and reporting
  • Tenant and eviction laws
  • Property Tours
  • Price Structuring
  • Maintenance knowledge
  • Conflict handling
  • Administrative abilities
  • Calendar Management
  • Property Management
  • Property Inspections
  • Understanding of amenities
  • Administrative Support

Certification

  • CPR Certification
  • Certified Safety Professional
  • First Aid Certification
  • Sudden Cardiac Arrest Certification
  • CDC Heads Up (Concussion Protocol) Certification
  • Little League Diamond Leaders Certification

Have held

  • Food Handler Certification
  • MAST Permit
  • ServSafe
  • HACCP Certification

Additional Information

I do have many years of sales experience including: Retail, Direct Sales, Inside Sales, Cold Calls, and much more.

Accomplishments

  • Played for the Detroit Lions
  • Twenty+ years of coaching youth and high school football and baseball.
  • Created full & partial menus for five restaurants.
  • Created & implemented standards for new companies.
  • Opened four new builds and trained staff for three companies whiles doing so.
  • Was classically trained as an Italian Chef.

Quote

Don’t fear failure. Not failure, but low aim, is the crime. In great attempts it is glorious even to fail.
Bruce Lee

Work Preference

Work Type

Full Time

Location Preference

On-SiteHybridRemote

Important To Me

Company CultureWork-life balanceCareer advancementPersonal development programsHealthcare benefitsPaid sick leavePaid time offTeam Building / Company RetreatsFlexible work hours

Education

Mechatronics -

North Seattle College
Seattle, WA
07-2019

General Studies -

Washtenaw Community College
Ypsilanti, MI
01.2006

Honors -

Danville High school
Danville, AL
01.2003

References

References available upon request.

Timeline

Senior Community Manager

IWG, SPACES/Regus
08.2019 - 10.2020

Social Media & Digital Marketing Director

Self-employeed
09.2018 - Current

General Manager

The Veggie Grill
09.2017 - 02.2018

Senior Manager Lvl 2

Cheesecake Factory
11.2014 - 12.2016

District Manager

Romano's Macaroni Grill
04.2011 - 09.2014

General Manager

Tavern in the Square
04.2010 - 10.2012

General Manager & Executive Chef of Cuisine

Bella-Vita on the Lake
06.2005 - 02.2010

Mechatronics -

North Seattle College

General Studies -

Washtenaw Community College

Honors -

Danville High school

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Steven M Biggans