Stevie Atkin
Atlanta,GA
Summary
Dynamic sales, events, and operations leader with a proven track record in building strategic partnerships, leading high-performing teams, and scaling operations across diverse industries, including live music, sports events, sustainability, and consumer goods. Thrives in environments where strategy aligns with execution, with a strong focus on relationship-building that drives performance and measurable results across global sales initiatives and large-scale activations.
Overview
26
26
years of professional experience
Work History
Head of US Operations
Vytal US
United States
11.2024 - Current
- Responsible for leading the expansion and execution of VYTAL’s North American footprint. Spearheading the setup of industrial-scale reuse facilities across the U.S., including hardware deployment, compliance, and process optimization.
- Building and managing high-impact logistics and partnerships from coast to coast.
- Leading on-the-ground operations for major events and activations with clients including Starbucks, Pepsi, Disney, NASCAR, Formula 1, Live Nation, and Chick-fil-A.
- Developing and executing a strategic pipeline of circular economy and reverse logistics operators and project managers across the U.S., ensuring geographic coverage and operational excellence.
- Owning the onboarding, activation, and long-term relationship management—serving as the primary point of contact from first outreach to operational maturity.
- Collaborating cross-functionally with sales, product, and support teams to ensure seamless handoffs and continuous feedback loops.
- Utilizing a variety of tools to oversee CRM workflows, track performance, and inform decision-making on operator growth and retention.
- Contributing directly to improving operator-facing playbooks, systems, and overall value proposition.
Vice President Music and On Premise
Turn-Systems
United States
08.2022 - 11.2024
- In my role as Vice President Music and On Premise Operations at Turn, I took part in the development of strategic partnerships with industry giants like Live Nation and Delta Airlines, driving growth and innovation in the music and on premise sectors.
- I built a dedicated operations, manufacturing and live events department, implementing processes and strategies to optimize TURN's success
- Undertook partnership management and business development efforts with key clients to drive TURN in the music and on premise industries.
- Built and led operations, on premise and live events department, implementing processes and strategies across various verticals, including on premise, stadiums, food service, film, sports, live events and the transportation sector.
- Developed and maintained key partnerships with industry leaders to enhance the company's presence in the market.
Senior On Premise Marketing and Music Festival Manager
Red Bull
United States
05.2014 - 08.2022
- Led 360 On Premise Marketing and Brand Campaign Development for 50+ events annually, managing an annual budget of $2 Million.
- Developed and executed On Premise Marketing Strategy for Red Bull in the 5th largest market, leading to a market share growth increase of +35%.
- Negotiated key partnerships with industry giants like Live Nation, AEG, and C3 Presents, enhancing brand integration and sponsorship opportunities. Grew event and festival portfolio by +280 %
- Increased can per capita from 0.3 per person to 1.0 across partnership and event landscape.
- Key Partnerships: Live Nation, C3 Presents, AEG, Pinewood Studios, Netflix, Austin City Limits, Bonnaroo, Ultra Music Festival, SXSW, EDC, Jmblya, Shaky Knees, Voodoo Music Festival, Hangout, Fun Fun Fun Fest, Levitation Festival, Okeechobee, Music Midtown, Hulaween
Marketing, Sponsorship and Event Manager (Contract/Freelance)
Various
United States and New Zealand
01.2012 - 04.2014
- Managed marketing, sponsorship, and events for clients in music, film, and sports industries.
- Led partnership strategy and operations for a variety of clients, largely live event and film focused.
- Developed social media and inbound marketing strategies for key clients.
- Key Clients: SXSW Music Film and Interactive, Bat Cave Studios and Lense Flare Productions.
Jägermeister Event, Music and Sponsorship Manager
Glengarry Hancocks Ltd
New Zealand
06.2009 - 06.2012
- Managed Jägermeister events, partnerships, and sponsorships in New Zealand.
- Developed strategic brand engagement tactics for the music and alternative sports industries.
- Successfully increased brand presence and engagement within the target markets.
- Collaborated with key stakeholders to drive successful event activations and sponsorships.
Entertainment Industry Professional
Various
Australasia
01.2000 - 06.2009
- Directed operations at Bang! Bang! Records, overseeing global projects and driving business growth.
- Taught various disciplines at JMC Music Academy, enhancing students' knowledge in music business and event management.
- Managed tour logistics and PR for music festivals at Blackout Music Management Ltd, ensuring successful events.
- Guitar Technician/tour management for The D4 and The Datsuns.
- Wrote and performed with the following bands during this period (and beyond): Revolver, Levons Crown, The Aristocrats, Here Come The Zombies, Daz Panther and The Rise and The Fall of The Pterodactyl.
- Worked unit on a variety of film and TV Projects, including The HBO Production, The Pacific.
Education
Bachelor of Arts (BA) - Double Major in Music and Film
University of Canterbury
01.2000
Bachelor of Commerce (BCom) - Double Major in Marketing and Business Administration
University of Canterbury
01.1999
Skills
- Friendly, positive attitude
- Teamwork and collaboration
- Customer service
- Problem-solving
- Multitasking Abilities
- Excellent communication
- Attention to detail
- Flexible and adaptable
- Calm under pressure
- Problem resolution
Timeline
Head of US Operations
Vytal US
11.2024 - Current
Vice President Music and On Premise
Turn-Systems
08.2022 - 11.2024
Senior On Premise Marketing and Music Festival Manager
Red Bull
05.2014 - 08.2022
Marketing, Sponsorship and Event Manager (Contract/Freelance)
Various
01.2012 - 04.2014
Jägermeister Event, Music and Sponsorship Manager
Glengarry Hancocks Ltd
06.2009 - 06.2012
Entertainment Industry Professional
Various
01.2000 - 06.2009
Bachelor of Commerce (BCom) - Double Major in Marketing and Business Administration
University of Canterbury
Bachelor of Arts (BA) - Double Major in Music and Film
University of Canterbury