Stevie Chong
355 E Ohio Street Chicago,IL
Summary
Accomplished in leading global communications and influencer strategies, my expertise spans across team leadership and disruptive storytelling - highlighted by pioneering experiential campaigns and global agency management.
Overview
11
11
years of professional experience
Work History
VP, Global PR and Influencer Strategy
Glow Recipe
12.2021 - Current
- Develop and manage global department budget of $3M+
- Proven track record of driving YoY double digit growth in Earned Media Value (EMV): 31% increase in 2022, 46% increase in 2023, 34% increase YTD November 2024
- Manage Global PR and Influencer team consisting of Global PR Director, EU PR Manager, Manager of Influencer Relations, and 2 PR coordinators
- Partnered closely with International Retail teams and oversaw PR and influencer launch campaigns in EU, Mexico, and Brazil
- Manage 4 global agency partners in the US, Canada, UK and South East Asia
- Led disruptive consumer-centric experiential campaigns including the beauty industry's first anonymous community casting campaign, Korean Night Market pop-up activation highlighting the brand's cultural heritage, and a 9 city masterclass tour attended by over 1500 customers and KOLs
Director, PR and Influencer Strategy
Kate Somerville Skincare (Unilever)
06.2019 - 12.2021
- Manage $1M PR and Influencer budget for the brand
- Oversee all print, digital and broadcast media opportunities for founder Kate Somerville
- Partnered with creative marketing agency Think Jam to produce a documentary highlighting Kate Somerville's Hollywood heritage with key industry figures
- Executed brand’s first influencer trip to Sundance Film Festival, generating over $2.2M in Earned Media Value
- Garnered $20M in earned media value in 2020, a 300% growth vs 2019
- Grew Kate Somerville’s Tribe Dynamic ranking from #65 Skincare Brand (2019) to #16 (June 2021)
- Raised Kate Somerville’s Kantar Brand Awareness from 0% (April 2019) to 22% (May 2020)
Director, Public Relations
Glow Recipe
12.2017 - 05.2019
- Managed all communications with media and influencers on behalf of co-founders Sarah Lee and Christine Chang
- Led all new launch strategy for Glow Recipe Skincare and curated K-beauty brands on glowrecipe.com
- Garnered full features across top media outlets and executed innovative influencer events for the launch of Watermelon Glow Pink Juice Moisturizer (January 2018), Watermelon Jelly Sheet Mask (May 2018), Blueberry Bounce Gentle Cleanser re-launch (August 2018), Avocado Melt Sleeping Mask (November 2018), Watermelon Glow Ultra-Fine Mist (February 2019), and Pineapple-C Bright Serum (April 2019)
- Executed a disruptive PR launch for Sweet Chef (Target exclusive brand under Glow Recipe), securing over 30 features and 200+ influencer social posts
- Managed PR annual budget including entertaining and influencer trips to South Korea
- Wrote Glow Recipe co-founders speech for WWD Digital Beauty Summit (February 2019)
- Executed international PR launches for expansion in Sephora Canada and Douglas Germany
Manager, Communications and Marketing
Jennifer Behr
02.2017 - 11.2017
- Implemented social media and digital strategy with a focus on increasing e-commerce business
- Secured full features and key placements with beauty and fashion media for both Jennifer Behr designer and product
- Monitored Google Analytics to identify key channels driving new sessions to JenniferBehr.com Managed and produced campaign shoots, overseeing casting and booking team
- Worked with celebrity fashion stylists and hairstylists to land organic red carpet placements, including award season and fashion events like the Met Gala, Oscar’s, and Grammy’s
Associate, Global Communications
Bumble and Bumble (The Estee Lauder Companies)
01.2014 - 02.2017
- Executed all press, blogger and influencer strategies, expanding product and company recognition
- Compiled quarterly press and social reports for The Estee Lauder Companies Board of Directors
- Provided product launch direction for UK, EMEA and regional markets, aligning with global launch timelines
- Worked with VP of Global Communications and Fashion Relations and Director of Global Communications to identify trends and develop innovative PR and influencer strategies
- Oversaw department's global and national budget for fashion week, press events, and entertainment expenses
- Worked with corporate legal team to draft contracts for partnerships and paid programs
- Oversaw RSVP's and hosted editors/influencers for 20+ shows during NYFW and NYFW: Men's; liaise with UK PR team for LFW and Paris agency for PFW
- Managed Global Communications Internship program
Education
Bachelor of Science - Business Marketing
Roosevelt University
Chicago, IL05-2010
Skills
- Team leadership
- Relationship building
- Campaign management
- Global agency management
- Disruptive storyteller
Timeline
VP, Global PR and Influencer Strategy
Glow Recipe
12.2021 - Current
Director, PR and Influencer Strategy
Kate Somerville Skincare (Unilever)
06.2019 - 12.2021
Director, Public Relations
Glow Recipe
12.2017 - 05.2019
Manager, Communications and Marketing
Jennifer Behr
02.2017 - 11.2017
Associate, Global Communications
Bumble and Bumble (The Estee Lauder Companies)
01.2014 - 02.2017
Bachelor of Science - Business Marketing
Roosevelt University
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