Bill Link
Waukee,IA
Summary
Visionary Marketing leader with 14+ years of experience delivering exceptional marketing campaigns, content, and collateral based on proven strategies. Results-oriented and collaborative professional bringing expertise in brand management, demand generation, sales enablement, and social media engagement. Detail-oriented, data-driven, attentive, and decisive.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Lead & Demand Generation Manager
Amtech
10.2022 - Current
- Strategically led demand generation initiatives that directly contributed $1.85 million to the annual sales pipeline, representing 37% of the company's $5 million pipeline goal.
- Improved website traffic by 21%; new visitor acquisition by 226%; conversion rate by 123%.
- Exceeded year-one MQL goal by 60% (60/36).
- Implemented account-based marketing strategy for new demand generation and customer expansion.
- Tracked key performance indicators to measure the success of campaigns.
- Drove global demand generation efforts across omnichannel digital campaigns, email, and online marketing and webinars.
- Reported on demand generation's contribution to pipeline and revenue.
- Aligned with sales to optimize outreach strategies, conversion, and workflow.
- Created customized marketing materials to increase product awareness.
- Wrote engaging and successful marketing, advertising, and website copy.
- Created and distributed surveys for data collection and analysis.
Manager-Acquisition Marketing & Demand Generation
Aureon
10.2021 - 10.2022
- Increased DIA customer acquisition by 5%.
- Reduced DIA customer acquisition cost by 22%.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Worked with graphic designers and writers to establish theme and tone for content.
- Performed market segmentations, targeting and positioning for each product line.
- Used data analytics to track lead generation campaigns and improve quality.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Improved website visibility through development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing Director
The Graphic Edge
04.2014 - 07.2021
- Grew total web traffic by 75% (80k to 140k/month)
- Increased e-commerce revenue by 115% ($650k to $1.4 million/yr)
- Oversaw all aspects of marketing and communications strategies to improve overall branding and image
- Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Created innovative strategies to drive customer engagement.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Created and managed marketing budget, ensuring maximized ROI.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Wrote and distributed press releases to increase brand visibility.
Owner
Iowa SEO Group
03.2012 - 04.2014
- Analyzed SEO outreach goals and presented findings to clients.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Optimized website content and images to improve search engine rankings.
Lead SEO Account Manager
Blue Traffic
01.2011 - 03.2012
- Analyzed SEO outreach goals and presented findings to account manager.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Optimized website content and images to improve search engine rankings.
Owner
TCO Media, Inc.
02.2009 - 03.2012
- Consulted with customers to assess needs and propose optimal solutions.
- Produced promotional and instructional video/audio content for a variety of clients.
- Created new business through various advertising and public relations efforts.
- Oversaw business-to-business marketing by creating a greater marketing presence among consumers.
- Cooperated with freelance videographers, designers, video editors, and graphic artists to meet clients' unique production needs.
- Managed day-to-day business operations.
Senior Editor
Workbench Magazine
04.1999 - 01.2009
- Managed team of writers and junior editors to deliver accurate and engaging content.
- Guided and motivated staff to achieve demanding targets under tight deadlines.
- Created long-term editorial calendars with publications, due dates, events and story assignments.
- Oversaw story pitches, assignments, final revisions and layouts.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Developed and maintained pool of expert field sources.
- Collaborated with graphics department to develop and implement visual elements.
- Adhered to Associated Press and internal style guidelines, educating staff on standards.
Education
Bachelor of Arts - Marketing
Grand View University
Des Moines, IASkills
- Demand Generation
- Inbound Marketing
- Outbound Marketing
- Email Marketing
- Content Creation
- Marketing Automation
- CRM Management
- Sales Enablement
- Search Engine Optimization
- Search Engine Marketing
- Social Media Management
- Google Analytics & Google Ads (formerly AdWords)
Certification
- Inbound Marketing Certification - HubSpot
- Marketing Software Certification - HubSpot
- Inbound Sales Certification - HubSpot
- Sales Software Certification - HubSpot
Timeline
Lead & Demand Generation Manager
Amtech
10.2022 - Current
Manager-Acquisition Marketing & Demand Generation
Aureon
10.2021 - 10.2022
Marketing Director
The Graphic Edge
04.2014 - 07.2021
Owner
Iowa SEO Group
03.2012 - 04.2014
Lead SEO Account Manager
Blue Traffic
01.2011 - 03.2012
Owner
TCO Media, Inc.
02.2009 - 03.2012
Senior Editor
Workbench Magazine
04.1999 - 01.2009
Bachelor of Arts - Marketing
Grand View University
- Inbound Marketing Certification - HubSpot
- Marketing Software Certification - HubSpot
- Inbound Sales Certification - HubSpot
- Sales Software Certification - HubSpot
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