E-Commerce Manager
Dogtopia
Phoenix, Arizona
11.2022 - Current
- Spearheaded and oversaw inaugural e-commerce offering, deployed product and marketing campaigns, recurring revenue modeling, and distribution strategy exceeding conversion, AOV, and retention goals; exceeded EBITDA contribution goals year one by 37%
- Oversees end-to-end eCommerce operations, including budget, website management, inventory optimization, order fulfillment, and customer service
- Co-directs all digital marketing and product marketing efforts, including digital demand generation, branding, positioning, and driving product roadmap(s) based on customer, market, and competitor analysis
- Oversees contract development responsibilities pertaining to business unit, including; project requirements, scoping, vendor management, product sourcing, and contractor staffing
- Manages end-to-end project management for business unit, from discovery to delivery, ensuring seamless coordination of resources, timelines, and budgets for various marketing initiatives