Summary
Work History
Education
Skills
Certification
Overview
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Christopher Stoltz

Christopher Stoltz

Austin,TX

Summary

United States Air Force Veteran with 14 years of success in advancing the strategy and vision of communications, marketing, and e-Commerce initiatives for emerging, mid-stage, and large-cap firms.

Work History

E-Commerce Manager

Dogtopia
Phoenix, Arizona
11.2022 - Current
  • Spearheaded and oversaw inaugural e-commerce offering, deployed product and marketing campaigns, recurring revenue modeling, and distribution strategy exceeding conversion, AOV, and retention goals; exceeded EBITDA contribution goals year one by 37%
  • Oversees end-to-end eCommerce operations, including budget, website management, inventory optimization, order fulfillment, and customer service
  • Co-directs all digital marketing and product marketing efforts, including digital demand generation, branding, positioning, and driving product roadmap(s) based on customer, market, and competitor analysis
  • Oversees contract development responsibilities pertaining to business unit, including; project requirements, scoping, vendor management, product sourcing, and contractor staffing
  • Manages end-to-end project management for business unit, from discovery to delivery, ensuring seamless coordination of resources, timelines, and budgets for various marketing initiatives

Account Director

Cart.com
Austin, Texas
11.2021 - 11.2022
  • Oversaw key initiatives for marketing and advertising strategy for enterprise clients exceeding $5-million AUV, including go-to-market, product launch, seasonal, and rebranding campaigns
  • Analyzed and implemented 3PL / fulfillment optimizations for clients, including: inventory planning, forecasting, sales projections, and operating margin optimizations
  • Drove technical project management and storefront-based development initiatives for clients, ensuring projects were completed on time and on budget led sprints while managing assets, funds, and timelines
  • Managed team of 18+ personnel, providing guidance, training, and project oversight in addition to overseeing financial requirements and reconciliations for business unit and assigned clientele
  • Managed contract development, amendments, and execution for book of business exceeding $25m - tracked and reported on contract performance in addition to managing contract lifecycle
  • Applied business and marketing knowledge to develop briefs and pitches for customer projects

Communications Officer

Williamson County
Georgetown, Texas
05.2021 - 11.2021
  • Developed and managed all organizational communications materials, including employee newsletters and publications for internal and external audience of 600k
  • Directed county social media activities, including program audit & overhaul increased audience growth by 36.5%, impressions by 56.9%, engagements by 153.1%, and video views by 662.9%
  • Owned media opportunities from start to finish, including press pitching, press tour and event booking, press call management, and identification and cultivation of key media targets
  • Oversaw external communications process and creation, including press releases, press kits, editorial briefs, talking points, op-eds, speeches, and presentations

Social Media Marketing Manager

AMMD
Austin, Texas
02.2021 - 06.2021
  • Managed creative teams and contractors to oversee the delivery of all digital marketing campaigns driving revenue and annual growth; including social media, paid search, email, text message, programmatic, influencer, and affiliate marketing initiatives
  • Directed the strategy and expansion into two new digital sales channels (TikTok and FBA) generated more than $3m to annual recurring revenue via subscription modeling
  • Decreased display spending by 60% while increasing revenue generated from digital-only advertisements through A/B testing and optimization; increased overall ROAS by nearly 2 percentage points
  • Led marketing team in social media content ideation and creation across all major digital platforms (TikTok, Instagram, Facebook, YouTube, Twitter, Pinterest, and LinkedIn)

Public Affairs Officer (Communications Director)

American Battle Monuments Commission
Arlington, Virginia
05.2020 - 12.2020
  • Directed all marketing, communications, branding, social media, video production, and web content initiatives for 500-person, $85-million budgeted government organization
  • Managed 4 staff members and $5-million department budget; led multi-departmental teams to support professional development and technical assistance programs.
  • Wrote and edited press releases, annual reports, technical reports, newsletters, website articles, web content, and collateral.
  • Served as primary Contract Officer Representative (COR) on several contracts exceeding $1.2-million relating to website and social media operations

Social Media Manager

Khoros
Austin, Texas
03.2019 - 05.2020
  • Moderated social platforms, developed and implemented content and community engagement strategy, crafted post copy, managed content calendar and developed strategic roadmap(s) for five accounts totaling more than 200-Million followers
  • Created monthly reports transforming data sets into qualitative and quantitative insights - analyzed trends, and developed strategic recommendations aligning to goal of improving content and profile performance
  • Implemented quarterly engagement campaigns targeting client-specific verticals, products, and identity groups, driving focused conversations and promoting a sense of community
  • Monitored and managed customer brands across major social networks and actively mined social conversations for relevant information and opportunities to engage

Education

MBA - Project Management

LSU
Shreveport, LA
08.2024

Bachelor of Arts - Interdisciplinary Studies

Troy University
Troy, AL
03.2023

Skills

  • Project Management
  • Technical Project Management
  • Communications Strategy
  • Data Analysis
  • CMS / CRM
  • Landing Page Optimization
  • Business Development
  • Supply Chain Optimization
  • Customer Accounts Management
  • E-Commerce Strategy
  • Omnichannel Marketing Strategy
  • People Management

Certification

  • Contracting Officer's Representatives Level II (FAC-COR)
  • Lean Six Sigma Green Belt (ICBB)
  • Foundations of Project Management (Google)
  • Advanced Google Analytics (GA4)

Overview

4
4
years of professional experience
1
1
Certificate
Christopher Stoltz