Summary
Overview
Work History
Education
Skills
Affiliations
Writing, Coaching, Fitness, Cooking
Timeline
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Stuart Berman

Summary

Dynamic and passionate Sales and Buying Executive with 25 years of apparel experience providing high level of expertise and customer service to Presidents, GMMs and buyers of major department stores, mass merchants and specialty retailers, both domestic and international.

Energetic and personable communicator focused on building and growing business relationships and volume. Successful, charismatic leader and motivating speaker

Overview

37
37
years of professional experience

Work History

Vice President of Sales

Icon Sports Group
10.2023 - 04.2024
  • Worked with Key Accounts- Walmart, Costco, Sam’s Club, Target, Ross, dd’s, Burlington Coat Factory, Big 5 on replenishment programs, special events, and opportunity buys.
  • Supervised Sales representatives across the country on sales initiatives
  • Traveled and represented company at Trade Shows. Attended Sports Licensing Show in Las Vegas and International Toy Faire in Nuremberg, Germany
  • Presented, promoted, and sold products to existing and prospective customers. Introduced new Crayola merchandise.

Vice President of Sales

Careismatic Brands (formally Strategic Partners)
03.2009 - 08.2022

Introduced scrubs to Amazon and managed all aspects of online business. Planned assortment, analyzed sales, planned marketing, yearly negotiation. Grew Amazon business to $30M


Managed company's key accounts and company's largest group Dickie's scrub program of 150,000 units yearly


Responsible for liquidating company's excess merchandise. Sold over 50,000 units monthly


Had largest sale in company history. 300,000 units at $2M


Researched, planned and executed all company Sales Meetings and Retailer Events across the United States


Responsible for company donations. Recently donated 28,000 units to the NAFC (National Association of Free Clinics)in August, 2022


Created and Managed Inside Sales Team responsible for servicing over 300 accounts


Regional Sales Manager responsible for overseeing 8 sales reps and $40M in sales


Introduced the company to DAISY Foundation in 2011 and became an industry partner. In 2017, set up Nurses scholarship program which is still in place today. DAISY is company's largest charity and has honored nearly 190,000 nurses

President, CEO

Bregman And Associates
01.1987 - 12.2004

California Apparel Consultants and Resident Buying office representing Department Stores (May Merchandising Co., Belk, Penny's), specialty stores, mass merchants and military

Managed 18 buyers of sportswear and accessories.

Provided weekly selling reports,monthly trend reports,key vender reports,retail shopping reports

Advocate for California apparel manufacturers creating brand and vender awareness in Juniors, Missy, Young Men's, Children and Accessories

Planned and organized all west coast travel to Markets and Trade Shows in Los Angeles and Las Vegas for all May Merchandising buyers, inclusive of Robinson's-May, Lord and Taylor, Filene's, Hecht Co., Foley's, Meier &Frank, Famous Barr, Kaufmann's

Recipient of Lifetime Achievement Award, Apparel Industries Magazine

Executive Board of Governors, California Apparel Mart

Instructor at FIDM teaching course in Business Fashion

Education

Master of Arts - Communication, Business

San Diego State University
San Diego, CA
06.1985

Skills

Apparel

Public Speaking

Writing

Interpersonal Communication

Leadership

Sales

Negotiation

Hospitality

Affiliations

  • Vice President of Apparel Industries Guild and Cedars Sinai Medical Center charity
  • Vice President of Agoura Pony Baseball and Agoura/Oak Park Eagles youth Football organizations

Writing, Coaching, Fitness, Cooking

Coach baseball and football

Swim

Weight training

Softball Champions

Badger Sports

Timeline

Vice President of Sales

Icon Sports Group
10.2023 - 04.2024

Vice President of Sales

Careismatic Brands (formally Strategic Partners)
03.2009 - 08.2022

President, CEO

Bregman And Associates
01.1987 - 12.2004

Master of Arts - Communication, Business

San Diego State University
Stuart Berman