Summary
Overview
Work History
Education
Skills
Accomplishments
Civic And Community
References
Timeline
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Stuart Daines

Eagle Mountain,UT

Summary

Dynamic marketing leader with a proven track record at Freightclaims.com, driving a 300% increase in inbound leads through innovative demand generation strategies. Expert in marketing automation and team mentorship, I excel in creating high-impact campaigns that enhance brand visibility and engagement. Passionate about leveraging analytics to optimize performance and achieve exceptional results.

Overview

12
12
years of professional experience

Work History

Head of Demand and Content

Freightclaims.com
06.2024 - Current
  • Increased inbound lead volume by 300% through data-driven campaign optimization.
  • Built and scaled full-funnel omnichannel acquisition program across multiple channels, driving cost-effective pipeline growth.
  • Rebuilt company website with emphasis on CRO and SEO, achieving over a 150% lift in conversions.
  • Led organization to consecutive all-time-high revenue months through high-impact demand generation programs.
  • Developed and launched go-to-market strategy for new SaaS product, enhancing market entry positioning.
  • Collaborated with cross-functional teams to address product-related issues and meet objectives.
  • Created comprehensive marketing strategies to boost brand awareness and audience engagement.

Global Demand Generation Manager

Registrar Corp
01.2022 - 01.2024
  • Established comprehensive marketing demand generation program, achieving record lead numbers and $7M YoY growth.
  • Created an advanced marketing tech stack, aligning sales and marketing teams to exceed revenue goals by over 20%.
  • Hired and trained a high-performing demand generation team, maintaining a benchmark $100 CPL for positive ROAS.
  • Reported marketing activities and projections to executive staff and board members, enhancing visibility into the demand engine.
  • Developed targeted marketing campaigns to effectively engage potential clients in regulatory compliance.
  • Designed high-converting web and landing pages, surpassing internal historical benchmarks by three times.
  • Collaborated with sales teams to refine strategies and optimize lead generation efforts.
  • Trained junior team members on demand generation best practices to enhance team capabilities.

Digital Marketing Manager

Impartner Software
01.2016 - 01.2020
  • Managed advertising campaigns across platforms, achieving above-average metrics with 20% CTR on branded keywords.
  • Doubled inbound leads through demo requests by implementing ABM data for targeted segmentation.
  • Onboarded comprehensive ABM tech stack, aligning sales and marketing for effective account-based strategies.
  • Increased social media followers by 450%, driving traffic through targeted campaigns and analytics.
  • Oversaw multiple marketing solutions, including onboarding of automation and visualization tools.
  • Regularly reported data visualization metrics to executives, translating campaign data into actionable insights.
  • Collaborated with sales teams to create seamless workflows for MQLs and MQAs throughout the conversion process.
  • Developed and executed digital marketing strategies tailored for software solutions.

Technical Account Manager

Protection One
01.2014 - 01.2016
  • Trained and coached field technicians in account installation procedures.
  • Promoted through multiple levels, demonstrating adaptability and effective utilization of company tools.
  • Achieved highest productivity scores and customer satisfaction ratings consistently.
  • Developed comprehensive training materials on product features for client education.
  • Analyzed customer feedback to pinpoint service improvement opportunities.

Education

Bachelor of Arts - Public Relations and Marketing

Woodbury School of Business
Orem, UT, USA

Skills

  • Marketing Leadership
  • Demand Generation
  • Go-To-Market Strategy
  • Marketing Automation (Marketo, Pardot, HubSpot)
  • ABM Strategy (6sense, Rollworks)
  • Analytics & Reporting
  • Conversion Rate Optimization
  • Paid Media (Google Ads, LinkedIn, Meta)
  • Salesforce
  • SEO optimization
  • Conversion Rate Optimization
  • Website Strategy
  • Martech Stack Management
  • Team Building & Mentorship

Accomplishments

  • Created and executed a successful comprehensive, omni-channel demand generation strategy for a privately owned company to meet 27% YoY growth goals.
  • Hired and onboarded a marketing demand generation team of 8+, building an effective and productive marketing engine that serviced multiple departments.
  • Responsible for reporting marketing initiatives to boards and exceeded expectations.
  • Spearheaded the selection and onboarding of multiple sales and marketing solutions into the company tech stack, including Marketo, Pardot, 6sense, Reactful, ZenIQ, LeanData, Vidyard, Hubspot, Google Analytics, Oracle, and many others.
  • Created digital ad campaigns on LinkedIn, Meta, and Google Ads with click through rates at double the industry benchmark.
  • Assisted in leading both marketing and sales teams from a lead-based marketing program to full-stack ABM.
  • Owned marketing operations and provided analytics, implemented insights based on data to refine strategy, create reports for executive staff, and reduce friction between sales and marketing organizations.
  • Won multiple awards for marketing, including best social media marketing in Utah, public relations excellence, and Silicon Slope’s Marketers that Matter.
  • Certifications in Google Ads, Meta, and Search Engine Optimization. Fluent with Salesforce, 6sense, Marketo, Pardot, Hubspot, and other MAP’s.

Civic And Community

  • Volunteer, Choice Humanitarian Volunteer
  • Volunteer, Vivint Gives Back

References

References available upon request.

Timeline

Head of Demand and Content

Freightclaims.com
06.2024 - Current

Global Demand Generation Manager

Registrar Corp
01.2022 - 01.2024

Digital Marketing Manager

Impartner Software
01.2016 - 01.2020

Technical Account Manager

Protection One
01.2014 - 01.2016

Bachelor of Arts - Public Relations and Marketing

Woodbury School of Business
Stuart Daines