Stuart Hamby
Minneapolis,MN
Summary
As a senior sales and marketing professional my mission is to provide solutions for clients that drive revenue. My peers and managers would tell you I am a strategic partner who is a mission oriented achiever. Clients characterize me as a leader and strategist who makes complex issues simple, a solid communicator, and a consummate problem solver.
Overview
25
25
years of professional experience
Work History
Account Director Political
ODN
Minneapolis, MN
03.2023 - Current
- Generated over $1MM in new business billing for ODN through networking, cold calling, industry event networking, and in-person meetings.
- Created a new category of revenue in 2024, pulling in key external resources around tapping the political ad market. On track to bill over $1MM in political this season.
- Manages the customer experience from cold call to final reporting, working with vendors, the internal buying team, and other stakeholders in the organization.
- Active user and evangelist of ODN's proprietary technology interface, demonstrating its benefits in new client meetings for getting OOH planned and bought.
Senior Account Executive
Intersection
Minneapolis, MN
09.2017 - 03.2023
- Sells static and digital out-of-home to regional and national clients and agencies, meeting quarterly budget quotas.
- Meets with agency and direct clients in person and via video, providing research information, spec art, and proposals around transit advertising.
- Secures meetings with clients via cold calling, emails, and in person introductory visits.
- Deep market knowledge based on relationships from past roles.
- Attainment of budget goals in 2021, at 101% of the total year.
- Growth of key core accounts through product education and media upsells, resulting in revenue growth of 2X or more than previous periods.
- Awarded 'Sales Person Of The Year' in 2018, company-wide, based on new business attainment and overall budget achievement.
- Multi-market proposal generation with well-written rationale and supporting PPT materials.
- Created new revenue streams organization-wide by conceptualizing two large-scale Station Dominations at key light rail stops in the Twin Cities, as well as shelter wraps at key intersections.
- Helped clients organize and staff in person activation events.
- Ongoing touch points with clients including lunches, impression reporting, Thank You notes, and quarterly newsletters.
Regional Account Executive
Effectv
Golden Valley, MN
01.2007 - 08.2017
- Sold Interconnect cable spot television and digital video advertising to market based agencies and regional businesses
- Responsible for Regional budget attainment and revenue goals- overall budget achievement of 102% for 2016, 99.9% for 2015
- Met with local agencies and media freelancers in person selling in Spotlight’s Regional spot and digital capabilities
- Partnered with Account Planning team to create spot and digital advertising schedules that meet buying parameters for agencies and clients
- Collaborated with Account Manager to execute and deliver on impressions in both TV and digital schedules
- Presented those results to buyers in post campaign follow up
- Presentation of new packages utilizing spot TV and digital impressions targeting unique hard to reach audiences in the Twin Cities
- A leader in rolling out new digital products- ’15 CSV+, ’11 Paid Google Search Partnership
- Leadership roles included: Representing the ICTC Team On 2016 Spot Inventory Management Committee, working with the planning team on the 2017 On The Books Day presentation roll out
- Presentation of best practices around selling CSV+ in March of 2016.
- Awards & Accolades -2015, ’s Club Finalist -2012 Quarterly Fireball Award Winner, Q2-Q4 -2011 President’s Club Finalist -2011 Interactive Sales Person of the Year.
Account Executive
KARE11 Television
Minneapolis, MN
09.2003 - 01.2007
- KARE-11 Broadcast / KARE, Generated new revenue streams for the station by selling new marketing opportunities to clients- these included sponsorships of special events and targeted advertising schedules
- Developed and wrote new presentations around client needs which utilize KARE’s interactive and broadcast products
- Over $600,000 in new local online and broadcast revenue created in calendar year 2006
- Executed client marketing plans within KARE11’s broadcast and online properties- this encompasses post campaign analysis and return on investment breakdowns for clients
- Drove increases in share on existing clients: Through good client service- increased share on NL Ford business by 7% -equaling over $400,000 in increased revenue from the year prior
- Met face to face with clients in calls- both small businesses and local blue chip corporations.
Local Advertising Account Executive
KMWB-23 Television
Minneapolis, MN
02.2003 - 09.2003
- Created new broadcast opportunities for local businesses in the market -Starting without a client list- closed $125,000 in new business in 7 months employment.
Media Planner / Buyer
Fallon Worldwide
Minneapolis, MN
07.1999 - 12.2002
- Planned and executed 14 market newspaper buy for Citibank Banking division -Evaluation of broadcast, online and print proposals with a comprehensive point-of-view follow-up for all clients -Negotiation of online and print buying for both consumer and business to business clients
- Management of newspaper and out of home buying service for both foreign-markets and domestic minority efforts
Education
MBA - Marketing
University of Saint Thomas Minneapolis
05.2009
Commerce Leadership Series -
01.2007
B.A. - English and Political Science
University of Iowa, Minneapolis Chamber
01.1999
Skills
- New Business Development
- Media Planning & Strategy
- Creation and Writing of Presentations
- Public Speaking
Tech Skills
- Microsoft and Google Office Suite, STRATA, Broadsign, PPT, XLS.
Timeline
Account Director Political
ODN
03.2023 - Current
Senior Account Executive
Intersection
09.2017 - 03.2023
Regional Account Executive
Effectv
01.2007 - 08.2017
Account Executive
KARE11 Television
09.2003 - 01.2007
Local Advertising Account Executive
KMWB-23 Television
02.2003 - 09.2003
Media Planner / Buyer
Fallon Worldwide
07.1999 - 12.2002
MBA - Marketing
University of Saint Thomas Minneapolis
Commerce Leadership Series -
B.A. - English and Political Science
University of Iowa, Minneapolis Chamber
Similar Profiles
Prafful SaxenaPrafful Saxena
Creative Director at ODN Digital ServicesCreative Director at ODN Digital Services
Nina PierceNina Pierce
Security Guard at Minnesota Vikings SecuritySecurity Guard at Minnesota Vikings Security
Mark NelsonMark Nelson
Volunteer at Bond BetweenVolunteer at Bond Between
Antonio Brayboy Jr.Antonio Brayboy Jr.
Team Leader at Panera BreadTeam Leader at Panera Bread
SANDEEP KUMAR BOSESANDEEP KUMAR BOSE
Director, Software Engineering • Digital Marketing at AMERIPRISE FINANCIALDirector, Software Engineering • Digital Marketing at AMERIPRISE FINANCIAL