Stuart Kinsey
Houston
Summary
Dynamic and results-driven SEO Specialist with 4 years of experience and demonstrated success in increasing website visibility and lead generation. Leads routine meetings with high level executives at a variety of companies to provide consistent and valuable consulting packages. Highly proficient in a wide variety of on-page and technical SEO tactics. Further skilled in thorough data analysis utilizing an array of digital marketing tools. Impactful communicator with experience in multiple cross-departmental environments and teams. Constantly working to stay abreast of industry trends and deliver innovative digital marketing solutions.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Search Engine Optimization Specialist
TopSpot Internet Marketing
09.2023 - Current
- Managed continued relationships with a suite of 18 clients, meeting on a weekly basis with executive teams and providing strategy consulting consistently
- Took charge of performing comprehensive audits for the sales department, reforming the previous process, and introducing more consistency
- Led orientation and training programs for new hires, equipping my team with the skills needed to succeed
- Assumed a more direct role in shaping and executing the high-level strategy for the entire SEO department, engaging with both peers and managers
- Developed and presented public facing webinars on a variety of cutting-edge topics like AI integration, evergreen content strategies, and more Collaborated with management to review departmental KPIs and leveraged findings to shape and refine initiatives for the SEO department
- Incorporated into large scale projects requiring input from multiple specialists like websites going down, having their security compromised etc.
- Began managing SEO optimization for the company website and worked with executives to integrate their feedback into our strategy
Technical Search Engine Optimization Specialist
TopSpot Internet Marketing
10.2022 - 09.2023
- Continued consulting services for an entire set of clients including monthly strategy meetings and continuous reporting and data analysis
- Self-educated in a variety of web development languages and techniques, including PHP, Python, and JavaScript in addition to hosting management, API integrations and more
- Established myself as a valuable resource for team members, offering assistance and knowledge on any SEO related initiatives
- Facilitated cross-departmental discussions to revitalize processes for projects like website and paid search campaign launches
- Brought in to assist in managing strategies for more problematic clients like those facing indexation or page speed issues
- Organized recurring department wide trainings to address pain points among peers and keep us up to speed with the newest algorithm updates
- Created supplementary training content for our company wiki that assists coworkers with learning or brushing up on essential SEO best practices
Search Engine Optimization Specialist
TopSpot Internet Marketing
05.2021 - 10.2022
- Managed a suite of eighteen or more clients working to understand their business goals and develop innovative SEO strategies that drive relevant traffic and leads
- Performed a variety of SEO focused research and analyses including keyword research, competitive analysis, page speed analysis, indexation analysis and more.
- Handled a wide range of client inquiries, accurately prioritizing tasks to ensure timely and effective resolutions
- Successfully navigated multiple and varying projects simultaneously, ensuring each one was completed on time and within the monthly budget for the client
- Crafted long term strategic roadmaps for clients in multiple different industries, adjusting my approach as needed to best fit their needs
- Built and maintained multiple customer relationships across new website launches, acquisitions an array of other significant events
- Expanded my communication skills, including the ability to explain complex SEO concepts and recommendations to non-technical stakeholders
Digital Marketing Manager
Trinity University - Marketing Department
09.2020 - 05.2021
- Worked with a team of students and faculty to oversee website lead generation for the marketing department of Trinity University Educated both peers and instructors on the value of digital marketing, helping to set up new tracking events in Google Analytics to get better visibility into website performance
- Developed within the Drupal CMS to build out comprehensive A/B tests that would bring more consistency to website forms, increasing conversions and engagement
- Cooperated with a variety of individuals, from students to department chairs, to introduce a new course concept built around higher level digital marketing techniques for fourth year students
- Created opportunities for myself and other students to engage directly with school business operations
Digital Advertising Intern
Kiolbassa Smoked Meats
01.2020 - 05.2020
- Built out fresh promotions for newly introduced company products alongside a team of marketing executives
- Efficiently collaborated with a team of six students to develop both a long-term digital marketing strategy and actual marketing collateral for the Kiolbassa brand.
- Incorporated branding considerations into a new form of marketing content outside what the brand had worked on before Expanded the marketing strategy of the company to focus on new consumer groups they had not previously targeted with more expansive outreach
Education
Bachelor of Science - Business Administration, Marketing Concentration
Trinity University
San Antonio, TX05.2021
Skills
Proficiencies in the following languages:
- HTML/CSS
- PHP
- Python
- JavaScript
Skilled in Leveraging analytics platforms:
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- SEMRush
- HubSpot
- A/B Testing Platforms
Certification
- Google Analytics 4 Certification
- Google Mobile Experience Certification
- HubSpot SEO Certification
- SEMRush Certification
- Among others...
Expertise
- Demonstrated expertise in optimizing websites for search engines via content and technical optimization
- Skilled in leveraging analytics platforms (GA4, SEMRush, etc.) to optimize digital marketing strategies Adept at conveying technical knowledge effectively through verbal and written communication
- Conversion optimization, user experience analytics, and A/B testing experience in a variety of platforms
- Experienced in conducting productive training sessions and workshops
- Highly focused communicator with excellent collaborative and leadership skills
Timeline
Senior Search Engine Optimization Specialist
TopSpot Internet Marketing
09.2023 - Current
Technical Search Engine Optimization Specialist
TopSpot Internet Marketing
10.2022 - 09.2023
Search Engine Optimization Specialist
TopSpot Internet Marketing
05.2021 - 10.2022
Digital Marketing Manager
Trinity University - Marketing Department
09.2020 - 05.2021
Digital Advertising Intern
Kiolbassa Smoked Meats
01.2020 - 05.2020
Bachelor of Science - Business Administration, Marketing Concentration
Trinity University
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