Stuart Morgan

• Lead the research and development of cutting-edge sports recovery products, ensuring innovation and efficacy.

• Collaborate with experts and manufacturers to create and refine product formulations tailored to the needs of athletes and active individuals.

• Oversee product testing and quality assurance to guarantee safety, performance, and compliance with industry standards.

• Conduct in-depth market research and competitive analysis to tailor products for the U.S. market.

• Prepare go-to-market strategies, including branding, product positioning, and marketing campaigns for the U.S. launch.

• Manage product prototypes and work closely with manufacturers to finalize production for the U.S. market.

• Build relationships with key influencers, athletes, and stakeholders for product testing and endorsements.

• Plan and execute logistics, distribution, and supply chain operations to support the U.S. launch.

• Ensure all regulatory and legal requirements for the U.S. market are met, including certifications and product labeling.

• Develop and manage the budget for both U.S. market launch initiatives.

As the co-founder of Suppology UK, I played a pivotal role in developing a high-quality sports recovery brand, formed alongside my other business, Evolve Fitness. Over the course of 18 months, I led the research, development, and formulation of our products, incorporating valuable feedback from gym members to create the best possible offerings for athletes and active individuals.

Key Responsibilities:

• Business Formation & Strategy: Co-founded Suppology UK alongside Evolve Fitness, developing a clear business strategy focused on premium sports recovery products.

• Product Development: Spearheaded the R&D process for our recovery products, gathering insights from gym members and the fitness community to ensure we created effective, high-quality formulations.

• Compliance & Regulatory Management: Gained in-depth knowledge of regulatory requirements and successfully obtained Novel Food approval for all our products, ensuring compliance with UK and EU regulations.

• Entrepreneurial Leadership: Led the company’s initial development phase, guiding the team through product development, market research, and the formulation of a competitive product line.

• Industry Recognition: Nominated for Entrepreneur of the Year, receiving a silver medal in a competitive field, which recognized the innovative nature of Suppology UK and the hard work in establishing the brand.

• Pivot to International Expansion: Although Suppology UK was scheduled to launch officially in March 2023, an exciting opportunity arose to focus on Suppology USA, leading to the decision to expand into the U.S. market instead, aiming for greater exposure and impact.

• Marketing & Brand Exposure: Developed a high-quality, premium product line in preparation for launch and sought out strategic opportunities for greater exposure in the fitness and recovery market.

Key Achievements:

• Led the development of Suppology UK through a rigorous R&D phase, laying the foundation for the company’s future success.

• Gained Novel Food approval for all products, ensuring compliance and market readiness.

• Successfully pivoted from UK launch plans to focus on launching Suppology USA, targeting a larger audience for our premium products.

As the Co-founder and CEO of Evolve Fitness, I led a successful business for nearly 10 years, specializing in developing and delivering recovery and exercise rehabilitation programs. Our programs catered to both regular gym-goers and professional athletes, focusing on optimizing recovery and performance through customized exercise routines and supplementation strategies.

Key Responsibilities:

• Leadership & Business Management: Co-founded and grew Evolve Fitness into a reputable company with a team of 7, overseeing all aspects of the business including strategic planning, daily operations, and financial management.

• Program Development & Innovation: Directed the creation of comprehensive recovery and rehabilitation programs, incorporating both exercise and supplementation to improve recovery times, athletic performance, and overall health for clients.

• Client-Centric Solutions: Worked with a wide range of clients, from regular gym-goers to professional athletes, developing tailored recovery plans that met their specific needs.

• Team Leadership & Staff Management: Led and motivated a team of 7 professionals, ensuring a high level of training, team collaboration, and consistent program delivery.

• Operational Oversight: Managed all operational aspects of the business, from marketing and customer relations to financial planning, ensuring profitability and sustainability over nearly 10 years of operations.

• Partnership & Networking: Established partnerships with industry professionals, coaches, and medical experts to stay on the cutting edge of rehabilitation and recovery trends, ensuring our programs were aligned with the latest research and methodologies.

• Business Growth & Client Impact: Successfully helped thousands of individuals improve their physical health and athletic performance, growing the client base and increasing company revenue.

Key Achievements:

• Led the business through 10 years of continuous growth, providing highly impactful services that benefited thousands of clients, including professional athletes in various sports.

• Developed a highly effective, evidence-based recovery and rehabilitation program that became a trusted resource for individuals and professional athletes seeking to optimize recovery and performance.

• Managed the overall strategic direction and day-to-day operations of the company, ensuring alignment with long-term business goals, market expansion, and client satisfaction.

During my 18-month tenure as a Personal Trainer at Fitness First, I gained the necessary qualifications and experience to realize my dream of opening my own gym and training facility. I worked with a diverse clientele, helping individuals achieve their fitness goals through personalized training programs and expert guidance.

Key Responsibilities:

• Client Assessments & Goal Setting: Conducted initial assessments of clients’ fitness levels and developed tailored training programs to help them achieve their specific goals, including weight loss, muscle gain, and rehabilitation.

• Personalized Training Programs: Designed and implemented effective, customized workout plans based on client needs, ensuring a balance of strength, endurance, and flexibility.

• Ongoing Client Support: Provided continuous motivation, monitoring progress, and adjusting training programs to ensure clients remained on track and met their fitness objectives.

• Group Fitness Classes: Led group training sessions, focusing on high-intensity workouts and overall fitness improvement for members.

• Client Education: Educated clients on proper exercise techniques, nutrition, and recovery to promote long-term health and fitness.

• Health & Safety: Maintained a focus on safety, ensuring all training methods followed industry best practices and that clients performed exercises correctly to prevent injury.

• Qualification & Professional Development: Earned relevant personal training certifications and continued education to expand my expertise in fitness and training methodologies.

Key Achievements:

• Gained comprehensive knowledge of training techniques, injury prevention, and client management, which contributed to my ability to launch and run Evolve Fitness.

• Built strong client relationships, gaining experience in one-on-one training and group fitness, and developing a deep understanding of what it takes to run a successful fitness business.

As the Founder of Unique 2 U Finance, a private broker firm specializing in secured credit, commercial mortgages, and buy-to-let mortgages, I successfully established and grew a business that helped clients secure financing for a variety of property investments. I built a dedicated team, developed strong relationships with lenders and brokers, and managed loans ranging from £20,000 to over £2.5 million.

Key Responsibilities:

• Business Formation & Strategy: Founded and operated a private broker firm offering specialized services in secured credit, commercial mortgages, and buy-to-let financing.

• Team Leadership & Recruitment: Recruited and managed a team of 5 professionals, overseeing their performance, training, and development in line with company goals.

• Client & Relationship Management: Developed and maintained strong relationships with lenders and brokers, ensuring access to a wide range of mortgage products for clients.

• Loan Management: Managed and facilitated loans ranging from £20,000 to £2.5 million, ensuring that clients received the best possible terms and support throughout the lending process.

• Market Analysis & Strategy: Monitored industry trends, particularly the impact of the global credit crunch, adapting business strategies to the changing financial landscape.

• Problem Solving & Crisis Management: Navigated the challenges of the global credit crunch (2008), which caused widespread changes in lending practices and business operations.

Key Achievements:

• Built a strong client base by offering expert brokerage services, securing loans across various sectors and for diverse clients.

• Established valuable relationships with lenders and brokers, which played a significant role in business growth and success.

• Adapted to significant market changes due to the 2008 credit crunch, ensuring continued success despite a difficult economic climate.

• Used the capital earned from the business to pursue my personal passion of opening Evolve Fitness, marking a strategic shift in my career from finance to the fitness industry.

As the Direct Sales Manager in Secured Lending, I led a team of 20 professionals across sales, underwriting, and administration in the residential mortgages, buy-to-let mortgages, commercial loans, and secured loans sectors. I was responsible for ensuring the effective operation of all lending activities while maintaining compliance, meeting sales targets, and delivering exceptional customer service.Key Responsibilities:• Team Leadership & Management: Managed a diverse team of 20 individuals across sales, underwriting, and admin, providing leadership, training, and ongoing support to ensure departmental goals were met.• Sales & Business Development: Drove sales in the residential, buy-to-let, commercial, and secured lending markets, identifying and capitalizing on new business opportunities while maintaining strong relationships with clients and brokers.• Compliance & Regulatory Oversight: Ensured that all lending activities complied with industry regulations and internal policies, minimizing risk and protecting the company’s reputation.• Target Setting & Performance Management: Set and monitored sales targets for the team, tracking performance and implementing strategies to meet or exceed these targets.• Customer Service Excellence: Focused on delivering exceptional service to clients, ensuring that all inquiries were handled promptly and effectively, and resolving any issues that arose during the loan process.• Cross-Department Collaboration: Worked closely with underwriting and admin teams to streamline processes, improve workflow efficiency, and ensure smooth loan approval and disbursement.Key Achievements:• Successfully led a large team and consistently exceeded sales targets, driving business growth in multiple lending sectors.• Played a key role in maintaining compliance with all regulatory requirements, ensuring the company operated smoothly and without legal issues.• Developed a reputation for delivering high-level customer service, enhancing client satisfaction and retention.