Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic

STUTI JHA

Seattle,WA

Summary

Digital marketing expert driving engagement and revenue through personalized campaigns, email marketing, paid media ads, and go-to-market strategies. Skilled in consumer insights, analytics, and automation.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Manager

Picket Homes
06.2024 - Current
  • Company Overview: Fast-paced SaaS startup, where success relied on ownership.
  • Crafted compelling website copy and creative assets for social media channels, optimizing for organic traffic and SEO/SEM, improving engagement, awareness, and search rankings.
  • Executed cold outreach email and direct mail initiatives, increasing lead generation by 20%.
  • Strategized and managed paid media ads (Facebook, Google), and personalized web experiences, boosting user awareness and engagement across key customer segments by 40%.
  • Optimized website design, blog management, and user experience (HTML & CSS) leading to a 150% increase in average session duration, and a 5% drop in bounce rate.
  • Created and analyzed campaign dashboards to continuously refine strategies and enhance KPIs.

Web Campaign Manager

Monotype Imaging, Inc
09.2022 - 03.2024
  • Achieved a 30% increase in e-commerce subscription conversions by leveraging segmentation, A/B testing, and marketing automation through Salesforce Personalization.
  • Redesigned In-Product Messaging, boosting user engagement by 20% through user surveys and buyer persona development.
  • Collaborated with the sales team to maintain and design chat campaigns through Intercom, resulting in a 200% annual increase in won revenue, exceeding $3.5 million.
  • Analyzed data, and collaborated cross-functionally to present campaign performance, insights, and KPIs to executives, influencing decision-making.

Web Analyst Intern

SAP Global Marketing
10.2021 - 09.2022
  • Grew user engagement on personalized product pages, achieving a 50% lift in click-through rates by performing A/B tests, and user segmentation creating targeted and localized ABM campaigns.
  • Improved page performance and customer experience by reducing load errors by 10%, enhancing site speed and usability.
  • Created interactive analytics dashboards and visualizations in Adobe Analytics, communicating actionable insights to stakeholders.

Education

Master of Science - Marketing Analytics

Simon Business School, University of Rochester
05-2022

Bachelor of Technology - Computer Science Engineering

Manipal Institute of Technology
07-2019

Skills

  • User Segmentation
  • Buyer Personas
  • Customer Journey Optimization
  • Digital Marketing
  • Customer Relationship Management
  • A/B Testing
  • HubSpot
  • Salesforce Personalization
  • Appcues
  • Beamer
  • Intercom
  • Salesforce Personalization
  • WordPress
  • Ghost
  • Google Analytics
  • Google Ads
  • Google Tags
  • Adobe Analytics
  • Tableau
  • Web Campaign Management

Certification

  • Digital Advertising, HubSpot, 2024
  • HubSpot Marketing Software, HubSpot, 2024
  • Email Marketing, HubSpot, 2024

Interests

Content writing, blogging, content creation, gaming

Timeline

Marketing Manager

Picket Homes
06.2024 - Current

Web Campaign Manager

Monotype Imaging, Inc
09.2022 - 03.2024

Web Analyst Intern

SAP Global Marketing
10.2021 - 09.2022

Master of Science - Marketing Analytics

Simon Business School, University of Rochester

Bachelor of Technology - Computer Science Engineering

Manipal Institute of Technology

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STUTI JHA