Subba Rao Dasari
Vijayawada,Andhra Pradesh
Summary
Senior Sales and Marketing leader with over 25 years of progressive experience in Aqua, Poultry, and Veterinary markets. Proven expertise in pan-India sales operations, market expansion, distributor and channel management, and product launches. Demonstrated ability to drive revenue growth, build high-performing teams, and develop new markets across multiple regions. Strong strategic mindset with a consistent track record of achieving business targets and strengthening brand presence.
Overview
1999
1999
years of professional experience
Work History
All India Sales Manager – Aqua Division
THE HIMALAYA DRUG COMPANY
2017 - 2023
- Directed pan-India sales and marketing operations for the Aqua Division, defining national sales strategies, pricing models, and distribution frameworks
- Led market expansion initiatives across Gujarat, Tamil Nadu, West Bengal, and key Aqua clusters, strengthening national footprint
- Achieved annual revenues up to ₹25 Crore, delivering consistent year-on-year growth through strategic planning and execution
- Launched and scaled new products including HIMTRACE and PONDSHIELD, driving brand visibility and customer adoption
- Built and mentored high-performing sales teams, aligning regional and zonal goals with overall business objectives
- Developed and managed key accounts and strategic partnerships with major feed manufacturers and distributors
- Monitored market trends, competition, and customer feedback to guide business decisions and product positioning
Regional / Area Manager – Aqua Business
THE HIMALAYA DRUG COMPANY
2007 - 2017
- Managed multi-district and state-level Aqua markets, overseeing sales operations, distributor networks, and field teams
- Strengthened dealer and distributor relationships to improve market penetration and territory coverage
- Drove consistent achievement of regional sales targets through effective planning, team supervision, and performance monitoring
- Supported feed plant operations and key institutional customers, contributing to stable business growth
- Conducted market analysis to identify growth opportunities and address competitive challenges
Veterinary Sales Executive (VSE)
THE HIMALAYA DRUG COMPANY
1998 - 2007
- Promoted veterinary and aqua health products across assigned territories, managing Poultry, Fish, and Aqua segments
- Built strong relationships with veterinarians, farmers, and dealers, contributing to consistent sales performance
Medical Representative - Krishna Dist
Greenlays Pharmaceutical
06.1996 - 10.1998
- Promoted branded pharmaceutical products across the Krishna District, building strong relationships with physicians and healthcare professionals
- Executed doctor call plans and implemented company marketing strategies to increase product awareness and prescriptions
- Maintained regular follow-ups with key prescribers to strengthen brand recall and market presence
Education
Bachelors of Science - BSc . Mathematics
Syed Appalaswamy Degree Collage
Vijayawada , AP07-1996
Skills
- Verbal and written communication
- Product knowledge
- Sales & Marketing Strategy
- Aqua Feed & Aqua Health Expertise
- Channel & Distributor Management
- Market Expansion & Business Growth
- Product Launch & Brand Development
- Revenue Growth & Target Achievement
Achievement
- Achieved annual sales revenues up to ₹25 Crore as All India Sales Manager by driving strategic market expansion and disciplined execution
- Delivered consistent year-on-year business growth across multiple regions through effective sales planning and channel optimization
- Successfully expanded Aqua business into new markets including Gujarat, Tamil Nadu, and West Bengal, establishing sustainable distribution networks
- Led the launch and market adoption of new Aqua products such as HIMTRACE and PONDSHIELD, strengthening brand presence
- Built and managed high-performing sales teams across zones and regions, improving productivity and target achievement
- Developed long-term relationships with key accounts and major feed manufacturers, contributing to stable and repeat business
- Achieved 100% target attainment across multiple quarters, earning consistent performance-based incentives
- Strengthened dealer and distributor networks, resulting in improved market penetration and customer reach
Timeline
Medical Representative - Krishna Dist
Greenlays Pharmaceutical
06.1996 - 10.1998
All India Sales Manager – Aqua Division
THE HIMALAYA DRUG COMPANY
2017 - 2023
Regional / Area Manager – Aqua Business
THE HIMALAYA DRUG COMPANY
2007 - 2017
Veterinary Sales Executive (VSE)
THE HIMALAYA DRUG COMPANY
1998 - 2007
Bachelors of Science - BSc . Mathematics
Syed Appalaswamy Degree Collage