Results-driven Senior Business Associate with 3+ years of experience working at Accenture, supporting Google (YouTube) in strategic planning, data-driven decision-making, and business operations. Proven expertise in SQL and Python, leveraging data analytics and automation to enhance platform performance, optimize workflows, and drive user engagement. Skilled in market research, KPI tracking, and performance measurement, with a strong ability to translate data insights into actionable business strategies. Experienced in managing cross-functional collaborations, working with stakeholders across product, engineering, and marketing teams to improve service delivery and business growth. Proficient in Google big Query, Looker Studio, and data visualization tools, with a deep understanding of content monetization, digital marketing strategies, and creator partnerships. Adept at process automation, workflow optimization, and improving operational efficiency through agile methodologies. Consistently achieves daily targets and meets client requirements, ensuring smooth project execution. Actively participates in client calls to identify gray areas in projects, analyze results, and implement solutions to improve overall performance. Provides guidance to new joiners, conducting PKT (Process Knowledge Training) sessions to help them understand workflows and build subject matter expertise. Regularly shares insights and key findings with the team lead to enhance team productivity and strategic decision-making. A strategic thinker with a passion for driving innovation, enhancing platform capabilities, and contributing to YouTube’s mission of delivering impactful content to a global audience