Reading - Non Fiction
Subhomoy Ganguly
Product: Assistant Manager
Bangalore
Summary
Specialize in Product led growth model with an overlay of strategic sales marketing! Developing products using leading qualitative and quantitative research. I excel at designing products, coming up with the finest solutions to address customer needs, and building profitable business in serviceable and target markets segments.
Overview
2
2
years of professional experience
9
9
years of post-secondary education
3
3
Languages
Work History
Assistant Manager
Byju's - Think and Learn Ltd
Bengaluru
06.2022 - Current
- In collaboration with FIFA, I strategized lead generation for both coding website and app (US and LATAM region), which increased CLTV by 70% and NPS from 6 to 9
- Improved feature to feature user retention in app by 35% on successfully identifying user churn and implementing A/B test to secure improved user engagement backed with data tracked from Google analytics
- Developed API requirement documentation and created DB schemas for the engineering team to optimize DB cost and data flows, resulting in a 60% YOY cost reduction for the cloud computation and storage
- Implemented a gamified onboarding solution through quantitative research which improved learning efficacy from 60% to 90% of 20 million users
- Developed 45+ PRDs to depict detailed user journeys and address pain points in the primary app by implementing the best strategy to improve retention, acquisition, and monetization of features.
Lead Developer
Byju's - Think and Learn Pvt Ltd
06.2019 - 06.2021
- Built an in-app lab experience on AR/VR platform which resulted in an increased average time spent on app from 8 to 14 minutes
- Developed top of the funnel UX for bite-sized content formats for an ever-evolving market which helped improve 20% higher user retention
- Strategized the approach by researching for keywords with the SEO team increasing website traffic & conversion rates 2- weeks prior to the median time taken increasing the revenues by INR ~90 lakhs.
Education
B. Tech - Electrical and Electronics
SRMIST
06.2015 - 04.2022
Secondary -
DAV Model School
06.2013 - 04.2015
Skills
Product lifecycle management
Wireframing & prototyping
Data Analysis
SQL
Growth & Retention Strategy
Google Analytics
JIRA
FIGMA
Axure RP, Bubble
Tableau
Interests
Finance - Technical Analysis
Accomplishments
- Promoted consecutively for 3 years on record of excellent performance.
- Recognized for outstanding product strategy in the most impactful and revenue-generating project.
Timeline
Assistant Manager
Byju's - Think and Learn Ltd
06.2022 - Current
Lead Developer
Byju's - Think and Learn Pvt Ltd
06.2019 - 06.2021
B. Tech - Electrical and Electronics
SRMIST
06.2015 - 04.2022
Secondary -
DAV Model School
06.2013 - 04.2015