Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

SUBIBECHANA SHAW

Chandler,AZ

Summary

Results-driven Business Consultant with a strong focus on operational efficiency and revenue generation. Ten years of experience in Marketing, adept at connecting operational processes for enhanced performance. Recognized for implementing strategic solutions that propel business growth. Effectively led teams to achieve performance benchmarks while ensuring client satisfaction remains a priority.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Business Consultant

Tech Mahindra
Phoenix
10.2024 - Current
  • Owned relationships with partners across various regions and verticals.
  • Collaborated with the Central Alliances team, Sales, Pre-sales, Bid Managers, and Solution Architects to create JVP and implement partner GTM strategies..
  • Developed innovative strategies such as demo-sandbox and AI Hubs to support integration of strategic partner portfolios into client proposals.
  • Engaged with field sales teams to enhance account interlocks and identify incremental business opportunities.
  • Facilitated technology enablement through workshops, webinars, update sessions, and market landscape reports.
  • Achieved 100% YoY growth in pipeline for major strategic partners. Worked out contractual, pricing, negotiation, and delivery blockades for seamless growth and collaboration.
  • Increased partner-influenced revenue growth by 50%.
  • Created growth models enabling partners to incorporate the company Matrix into initial sales presentations.

Associate Business Consultant

Tech Mahindra
Phoenix
07.2023 - 10.2024
  • Executed campaigns for account mapping, opportunity identification, and scope mapping with Rainmakers and partner teams.
  • Developed models to integrate partners within the solution matrix and sales ecosystem.
  • Negotiated contracts, OFs, and pricing structures, including MRCs for projects and internal requirements.
  • Introduced new and upcoming technology partners in the ecosystem for acute tech requirements.
  • Proactively conducted recurring sessions for internal teams across IBG and BPS to leverage the partner ecosystem.
  • Worked on critical alliances for the company to expand into new regions, and added more consulting portfolios to the existing partnerships.
  • Worked with partners and internal teams to streamline payment structures and various Partner related processes

Marketing Lead Automation (ABM, Partner Marketing)

Tech Mahindra
Mumbai
02.2020 - 07.2023
  • Executed go-to-market strategies for over 25 services, encompassing digital & Traditional campaigns.
  • Created effective marketing collateral to engage analyst communities.
  • Created HY plans with partners to realize the GTM, conducted joint co-branded events, dinner meets, and client workshops to help build the pipeline.
  • Supported in large deals and RFPs by uniquely evaluating client strength and personalizing marketing efforts for brand recall and engagement.
  • Managed brand marketing for TechM BPS across eight European locations, three in Asia, and two in North America.
  • Cultivated partnerships with colleges, vendors, and associations to drive marketing goals.
  • Conducted successful ABM (1-1, 1-few, and 1-many) on stringent budgets and with fewer resources.
  • Revived dormant accounts within six to eight months through strategic efforts, adding back the lost revenue from the account.

Assistant Manager Marketing

PracticeLeague LegalTech
Pune
07.2017 - 02.2020
  • Transformed company positioning by redefining brand message, logo, product name, and website.
  • Secured first Gartner recommendation for company recognition.
  • Pioneered presence in newspaper and digital PR media outlets.
  • Generated 20% of overall company revenue through high-value deal acquisitions.
  • Collaborated with the Bar Association of India to promote Legal Tech. Secured a section on their website to showcase the company portfolio.
  • Developed the Digital Academics platform to educate LegalTech needs for aspiring lawyers.
  • Launched the inaugural legal technology magazine, 'PCounsel,' featuring interviews with leading general counsels.
  • Established the initial five-member team to oversee and optimize marketing portfolios.

Assistant Marketing Manager

Clairvoyant India - An EXL Company
Pune
07.2016 - 07.2017
  • Hosted Pune Data Conference with 422 attendees, featuring 12 speakers and 5 sponsors.
  • Collaborated with different business units to refine website UI flows and enhance content.
  • Developed quarterly marketing plans to evaluate and improve marketing initiatives.
  • Identified digital marketing growth opportunities and created engaging content SM and assisted teams with Technical content
  • Directed digital marketing campaigns for events to boost brand visibility.
  • Explored branding opportunities through participation in industry awards and publications.
  • Designed art and graphics for various collateral, including flyers, banners, and posters.

Content Writer & Digital Marketing

intiGrow Pvt. Ltd
Pune
11.2015 - 07.2016
  • Directed and coordinated digital marketing initiatives to effectively promote company services.
  • Collaborated with marketing manager to develop an engaging social media strategy.
  • Created WordPress website to facilitate client job postings and integration.
  • Identified value propositions and key messages for digital marketing campaigns.
  • Monitored branding consistency and quality of marketing content across platforms.

Brand Manager/Content Writer And Startup Grind Manager

MindBowser Infosolution
Pune
02.2015 - 11.2015
  • Initiated the Startup Grind Pune event and coordinated monthly events by finalizing speakers, managing digital campaigns, and attracting an audience.
  • Oversaw company participation in various events and workshops to enhance visibility.
  • Executed email campaigns for company services and managed social media activities along with public relations initiatives.
  • Authored technical blogs, portfolios, white papers, marketing collaterals, eBooks, reports, infographics, and landing page materials.
  • Conducted market research studies and analyzed results to identify trends and opportunities.
  • Monitored website traffic and created growth hacking strategies to effectively target audiences.
  • Assisted bid teams in adding branded content and designs to enhance the company portfolio.

Team Lead Research and Conference Producer

Green World Conferences
Pune
01.2014 - 02.2015
  • Spearheaded research and outreach to engage potential organizations in theRenewable Energy sector.
  • Conducted business research and coordinated events with dignitaries and media partners.
  • Developed precise data entries in Salesforce for streamlined operations management.
  • Authored press materials and delivered impactful presentations to media representatives.
  • Collaborated with advertising agencies to execute promotional campaigns across various media platforms.
  • Crafted and edited articles, web content, and advertising copy for diverse audiences.
  • Led campaigns that successfully promoted upcoming events in renewable energy.

Senior Research Analyst

Crescendo Connect
Aurangabad
08.2009 - 12.2013
  • Conducted face-to-face research sessions with two to eight participants to analyze product launches.
  • Developed graphs to illustrate acceptance and responses for client presentations.
  • Contributed to Women Forum by generating SEO-friendly content through daily threads and answers.
  • Executed primary and secondary market research to support data-driven decision-making.

Education

MBA - Marketing Management

Narsee Monjee Institute of Management Studies
Mumbai
06.2023

PGDBM - Marketing Management

Narsee Monjee Institute of Management Studies
Mumbai
06.2021

Bachelors of Commerce -

Himalayan University
Pune
11.2019

Bachelor of Engineering - Information Technology

People's Education Society Coleege of Engineering
Aurangabad
03.2011

Skills

  • Proven sales track record with a consultative selling mindset
  • Data Driven Creative thinking
  • Go-to-market strategies
  • Strong Partner relationship management
  • Revenue growth modeling
  • Strategic planning
  • Account-based marketing
  • Digital and traditional marketing
  • Product positioning
  • Brand development

Certification

  • Pursuing Cornell for Strategic Alliances and Business Growth.
  • Account-Based Experience (ABX) Certification - Demandbase
  • Learning Design Thinking - LinkedIn Learning
  • Neuromarketing: Tap Into your Customer's Primal Brain + 8 more certificates

References

References available upon request.

Timeline

Business Consultant

Tech Mahindra
10.2024 - Current

Associate Business Consultant

Tech Mahindra
07.2023 - 10.2024

Marketing Lead Automation (ABM, Partner Marketing)

Tech Mahindra
02.2020 - 07.2023

Assistant Manager Marketing

PracticeLeague LegalTech
07.2017 - 02.2020

Assistant Marketing Manager

Clairvoyant India - An EXL Company
07.2016 - 07.2017

Content Writer & Digital Marketing

intiGrow Pvt. Ltd
11.2015 - 07.2016

Brand Manager/Content Writer And Startup Grind Manager

MindBowser Infosolution
02.2015 - 11.2015

Team Lead Research and Conference Producer

Green World Conferences
01.2014 - 02.2015

Senior Research Analyst

Crescendo Connect
08.2009 - 12.2013

MBA - Marketing Management

Narsee Monjee Institute of Management Studies

PGDBM - Marketing Management

Narsee Monjee Institute of Management Studies

Bachelors of Commerce -

Himalayan University

Bachelor of Engineering - Information Technology

People's Education Society Coleege of Engineering

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