Sudeshna Biswas

An ambitious, innovative, result driven with 15 plus years of sales experience focused on achieving exceptional results in a highly competitive environment that demands continuous improvements. Experienced in promoting products, identifying markets, solution selling, consultative selling, and strategic development with seamless execution. Consistently utilizing motivational management style of building, guiding and retaining high performance teams to develop and implement strategies for accelerated growth. I drive the priorities of all PCB Product Line opportunities in the territory and provide a clear prioritization for resource allocation to the field technical resource management and Business Unit. Responsible for defining the technical account plans and campaigns necessary to achieve the initial win, proliferation and strategic development partnerships with customers in the territory. Develop the overall PCB (EBS) product strategy along with the Field technical management to achieve business targets and strategic objectives based on EDA Sales organization and Business Unit needs. Business targets and strategic objectives are defined by EDA Sales organization in conjunction with the Business Unit. The strategy to achieve those business targets requires the construction of a top-down and bottom-up plan account by account within a territory (including calling out strategy to capture unidentified business in that territory). Involved Defining technical account engagement plans and campaigns necessary to achieve the results. Lead and manage the account campaigns for the specific product line. Ensure understanding of all elements of any technical campaign - decision process, success criteria, committed usage upon success, run rate impact, AE resources required and, of course, solving the customer's problem. Establish regular meetings with specific customer management to support successful campaigns. Define, track and report the priorities for all engagements at every stage and communicate closely with technical management helping to prioritize engagements and short vs. long-term objectives. Build strong customer relationships to enable establishment of strategic relationships for Mentor in product / technology. Serve as the key field resource to summarize competitive threats and opportunities. Collect and communicate customer feedback, competitive information, and general field intel.