SUDHA MURALI

Alpharetta,GA

Summary

Accomplished Marketing Technologist and Lead Developer with over 20 years of experience in the Finance, Healthcare, and Telecom sectors. Recognized as a subject matter expert in integrating data strategy with multi-channel execution using tools such as Adobe Campaign Classic (ACC) and IBM Unica, demonstrating a proven ability to architect complex workflows and manage large-scale migrations. Expertise in database marketing is complemented by strong proficiency in leveraging data analytics and CRM systems to drive targeted marketing campaigns. A strategic thinker known for problem-solving, reliability, and fostering team collaboration to achieve impactful results in dynamic environments.

Overview

years of professional experience

Certification

Work History

Database Marketing Manager

T. Rowe Price

04.2022 - 02.2026

ACC Architecture: Lead end-to-end management of data-driven campaigns for Retirement Plan Services (RPS) using Adobe Campaign Classic.
Strategic Execution: Built automated, multi-step workflows to drive engagement across 401(k) and 403(b) plan sponsors and participants.
Data Governance: Utilized SQL to architect data access protocols between Individual Investor (II) and RPS platforms, ensuring seamless cross-business segment migration.
Performance Optimization: Synthesized KPI data to provide actionable recommendations for campaign tactical adjustments, directly impacting participant retirement outcomes.
Collaborated with cross-functional teams to align marketing strategies with business objectives
Trained junior staff members in database management best practices, fostering a culture of continuous learning within the team.

Senior Campaign Developer

United Health Care (Optum)

01.2019 - 04.2022

Designed and implemented workflows for inbound and outbound communications within Optum Consumer Engine, ensuring prompt delivery of health alerts and maximizing opportunity recognition.
Spearheaded technical initiatives for Unica campaign, ensuring quality through rigorous code reviews, effective resource capacity management, and comprehensive mentorship of junior developers.
Engaged with cross-functional teams to design and execute software solutions, driving improvements in operational efficiency.
Oversaw code review processes and provided mentorship to junior developers, fostering a culture of continuous improvement and best practices.
Interpreted user requirements and crafted detailed technical specifications to guide software feature development.
Achieved operational integrity by managing budget adherence and monitoring production workflows. Delivered quality assurance through final approval of direct mail and email vendor files.

Lead Campaign Developer

Delta Airlines

Atlanta,GA

01.2018 - 12.2018

Promotion Engineering: Galvanized SkyMiles Credit Card and Promotion units by launching product campaigns via IBM Unica.
Automation: Created standard reusable templates and macros that reduced campaign build time by eliminating redundant manual processes.

Lead Developer / On-Site Coordinator

Verizon Wireless

01.2011 - 01.2016

Full SDLC Management: Directed Gap Analysis, HLD, and LLD for billing and rating operations; managed onshore/offshore coordination.
Collaborated with cross-functional teams to identify project requirements and deliver innovative solutions.
Implemented Agile methodologies, driving efficiency and collaboration throughout the development lifecycle.

Education

Bachelor of Engineering (B.E.) - Computer Science

Skills

Marketing Platforms: Adobe Campaign Classic (ACC), AEM, Adobe Experience Platform,IBM Unica Campaign Suite (v8x-12x)

Data & Analytics: SQL (Advanced), Teradata 14, Oracle, DB2

Languages & Tech: IBM Mainframe, COBOL,JCL,CICS

Methodologies: Agile/Scrum, SDLC Management, High/Low-Level Design (HLD/LLD), Project Management