SUDIPTA KUNDU
Hyderabad,India
Summary
Results-oriented Marketing Consultant with extensive experience delivering strategic marketing solutions that enhance company performance. Proficient in analyzing company operations and executing tailored marketing plans, while managing digital content to elevate online presence. Demonstrated success in leading teams to surpass digital marketing objectives and adept at identifying trends that impact business operations and outcomes. Committed to leveraging analytical skills to drive continuous improvement and operational excellence.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Webinar Analyst
Cyberark
Hyderabad, India
03.2023 - Current
- Joined Cyberark's Marketing COE team as a Senior Webinar Analyst, focusing on marketing automation initiatives
- Managed multiple webinars globally, ensuring alignment with marketing objectives and audience preferences
- Utilized Marketo to set up On24 webinars, configuring ical files and emailer campaigns for effective audience engagement
- Integrated Marketo campaigns with Salesforce to streamline data flow and enhance lead nurturing and conversion processes
- Coordinated with stakeholders from different regions to ensure seamless execution and alignment with global webinar campaigns
- Played a pivotal role in the Global Partner Kick-Off series for APJ and EMEA regions, fostering partnership growth and collaboration
- Actively engaged in the Partner Accelerated series, empowering partners with knowledge and resources for mutual success
- Provided regular reports to leadership, offering insights into project performance and opportunities for optimization
- Developed strategies to enhance webinar effectiveness, driving increased insights and collaboration through innovative approaches
Digital Marketing Specialist
Global University System
Hyderabad, India
05.2019 - 03.2023
- Led a team of marketing professionals to execute successful campaigns, driving impactful results.
- Introduced targeted email marketing programs to enhance audience engagement and improve outreach.
- Tracked, analyzed, and reported campaign performance, uncovering insights to optimize marketing strategies.
- Managed webinars across multiple regions, contributing to increased Marketing Qualified Leads (MQLs).
- Developed impactful marketing roadmaps as part of the strategy team to align with business objectives.
- Leveraged tools like Power BI, Salesforce, Google Analytics, Unbounce, ON24, Pardot, SharePoint, and MS Excel for data analysis and performance measurement.
- Ensured data-driven decision-making and facilitated continuous improvement in campaign outcomes.
Marketing Analyst
Dell Technologies
Hyderabad, India
11.2017 - 05.2019
- Part of the Global Assistant Navigation team at Dell, supporting navigation for regions including the US, EMEA, APJ, and Australia.
- Collaborated with global stakeholders to understand their needs and empower them to enhance customer experiences.
- Gained valuable insights into the e-commerce business and Dell's diverse product portfolio during this impactful journey.
Digital Marketing Manager
Threefold Business Solution
New Delhi, India
05.2017 - 10.2017
- Served as the primary point of contact for end-to-end digital journey solutions at Threefold.
- Managed website operations, landing pages, and social media platforms, driving the company’s digital growth.
- Monitored performance across digital channels and ensured the growth of the company’s digital footprint.
- Promoted major events in India, ensuring seamless execution and impactful outreach.
- Streamlined operations and analyzed campaign performance to contribute to the company’s digital strategy and growth.
Education
MBA - Marketing
New Delhi Institution of Management
New Delhi05.2014
BCA -
Meghnad Saha Institute of Technology
Kolkata07.2011
Skills
- Automation
- Innovation
- Data Analysis
- Leadership
- Marketing Strategy
- Brand Management
Hobbies and Interests
- Running
- Travelling
- Cooking
Languages
- English
- Hindi
Accomplishments
- Received Spotlight Award in Q3 2024
Certification
- AI for Marketing
- Tableau Essential Training
- Project Management with Monday.com
- Account Based Marketing Foundations
- Leadership Foundations
Timeline
Senior Webinar Analyst
Cyberark
03.2023 - Current
Digital Marketing Specialist
Global University System
05.2019 - 03.2023
Marketing Analyst
Dell Technologies
11.2017 - 05.2019
Digital Marketing Manager
Threefold Business Solution
05.2017 - 10.2017
MBA - Marketing
New Delhi Institution of Management
BCA -
Meghnad Saha Institute of Technology
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