Susan Petrin
Derry,NH
Summary
Enterprising Sales Development Representative with vast experience in sales and customer service. Expert in developing sales strategies and techniques and using CRM systems. Focuses on identifying new sales opportunities to increase customer retention.
Overview
12
12
years of professional experience
Work History
Senior Sales Development Specialist
ZOLL Medical Corporation
11.2017 - Current
- Implemented innovative lead generation tactics that resulted in increased conversion rates and improved overall pipeline quality.
- Organized regular team meetings to discuss progress, share ideas, strategize future objectives, and foster collaboration within the department.
- Increased sales leads by implementing targeted outreach strategies and customized marketing materials.
- Provided exceptional customer service, addressing concerns promptly and ensuring a positive experience for all clients.
- Identify and qualify opportunities from lead generation activities, inbound product inquiries and outbound calling into defined target groups.
- Meet and/or exceed daily, weekly, and monthly performance targets for number of outbound calls, qualified sales opportunities passed and pipeline contribution.
- Timely and accurate entry of all pertinent prospect data into the ZOLL CRM database. (Salesforce)
driving the success of integrated lead generation programs involving Marketing, Sales Development and Field Sales. - manages leads generated by marketing activities, all inbound product inquiries, as well as cold calling relative to a specific marketing segment.
- develop and create methods for researching and qualifying potential customers to drive new business to the Field Sales.
- directly increase the sales pipeline for ZOLL Medical products and services,
- Attend and participate in Tradeshows, Sales Meetings, conferences, symposiums and site visits (Hospitals)
- Collaborated with the marketing team to create effective promotional campaigns tailored to specific industries and client needs.
- Contributed to the creation of compelling sales presentations that effectively communicated product value propositions to prospective clients.
- Established a strong online presence through professional networking platforms such as LinkedIn, expanding industry connections and generating new leads in the process.
- Conducted in-depth market research to identify potential clients and develop targeted sales strategies for each segment.
- Analyzed sales data to identify trends, optimize strategies, and consistently improve performance metrics over time.
Market Development Special
Stanley Healthcare
12.2013 - 09.2017
- Increased market share by identifying and targeting new customer segments through tailored marketing campaigns.
- Maximized revenue opportunities by designing and implementing effective cross-selling initiatives for existing customers.
- Trained new hires on market development strategies, ensuring they were equipped with the necessary skills to contribute effectively from day one.
- Boosted product adoption rate by delivering persuasive sales presentations to potential clients.
- Collaborated with the sales team to develop customized proposals that resulted in winning lucrative contracts.
- Developed compelling case studies featuring satisfied clients which helped demonstrate product value propositions more effectively.
- Implemented targeted digital marketing efforts to raise brand awareness and drive website traffic, ultimately increasing online conversions.
Sales & Projects Coordinator- Corporate Sales
Wiley Blackwell Publishing
07.2012 - 12.2013
- Entered data, generated reports, and produced tracking documents.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
- Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.
- Gathered and organized materials to support operations.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
- Enhanced customer satisfaction by responding promptly to inquiries and addressing concerns professionally.
- Tracked records, filed documents and maintained communication between clients to manage office activities.
- Participated in workshops and in-service meetings to enhance personal growth and professional development.
- Coordinated cross-functional teams, resulting in seamless project execution and enhanced outcomes.
- Monitored performance metrics consistently and implemented corrective actions when needed, contributing to continuous improvement initiatives.
- Evaluated operational practices and identified improvement opportunities to develop revisions for systems and procedures.
- Resolved conflicts swiftly among team members through effective mediation techniques, fostering an amicable working environment conducive to collaboration.
Education
Associate of Arts - Paralegal Studies
Newbury College
Brookline, MA05.1996
Bachelor of Arts - Psychology
Boston University
Boston, MA05.1985
Skills
- Objection handling
- Salesforce proficiency
- Pipeline Management
- Upselling strategies
- Cold-calling
- Territory Management
- Negotiation Tactics
- Cross-selling techniques
- Social media outreach
- Customer Relationship Building
- Strategic Thinking
- Relationship Development
- Lead Qualification
- Leads Prospecting
- Marketing support
- CRM Tracking
Timeline
Senior Sales Development Specialist
ZOLL Medical Corporation
11.2017 - Current
Market Development Special
Stanley Healthcare
12.2013 - 09.2017
Sales & Projects Coordinator- Corporate Sales
Wiley Blackwell Publishing
07.2012 - 12.2013
Associate of Arts - Paralegal Studies
Newbury College
Bachelor of Arts - Psychology
Boston University