Sueann Ramella
Moscow,ID
Summary
Dynamic and creative media professional with over 21 years of experience in public broadcasting, encompassing marketing, multimedia production, hosting, and audience engagement. Proven leader with expertise in managing diverse teams, growing audiences, and aligning programming with organizational missions. Skilled in data-driven content strategy, fundraising, digital media management, and building community connections.
Overview
25
25
years of professional experience
Work History
Director of Audience
Northwest Public Broadcasting
02.2022 - Current
- Oversee operations and programming for a television, radio and digital network that spans Washington, parts of Idaho, Oregon and British Columbia with a $2.5M budget, supervising 12 staff members and 5+ student interns
- Helped increase membership growth by 12.5% through programming, data analytics, leveraging insights from ratings, streaming metrics, social media trends, and surveys to refine content strategies
- Lead media campaigns to attract and retain diverse audiences through targeted outreach, events, and digital initiatives
- Foster collaboration between editorial, marketing, and fundraising teams to align initiatives with the organization’s mission which is to enlighten, engage and entertain
- Execute DEI initiatives, crisis management, strategic planning and file governmental reports
- Project manage high-profile collaborations with national and state organizations such as NPR, NOVA, Washington State University and other public broadcasting stations
- Assist with change management, grant writing, and speech writing
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
Program Director
Northwest Public Broadcasting
12.2020 - 02.2022
- Directed programming and operations for radio managing a $1.5M budget
- Supervise, train and mentor 6 on-air staff and 13 student workers
- Produce on-air content that includes promotions, marketing, news, feature and fundraising materials
- Submit quarterly governmental reports and track state, federal and public broadcasting staff training completion
- Advise on post-COVID strategies for staff hiring and mission alignment
- Delivered outstanding program results by setting clear objectives and proactively addressing potential challenges.
- Established strong partnerships with external collaborators for content creation such as podcasts, and web and radio series.
- Led change management initiatives, fostering a positive organizational culture during periods of transition.
Interim News Manager & Editor
Northwest Public Broadcasting
01.2020 - 01.2022
- Expanded the newsroom from 2 to 6 staff by hiring bilingual and specialist reporters to improve coverage of local communities and wildfire seasons
- Supervised and managed daily news coverage across multiple platforms, ensuring consistent quality and relevance for audiences.
- Oversaw crisis management efforts during breaking news events, coordinating rapid response plans while maintaining accuracy in reporting details.
- Evaluated emerging technologies to identify potential benefits for enhancing newsroom operations and improving overall efficiency..
- Established partnerships with other media organizations to exchange content and broaden audience reach.
Morning Edition and All Things Considered Host/Producer
Northwest Public Broadcasting
01.2000 - 01.2021
- Locally hosted the nation’s top syndicated NPR program, delivering local content, interviews, and features for Northwest audiences
- Wrote and voiced newscasts, promotions, and fundraising messaging
- Supervised 1 assistant producer and 2 student interns
Host Producer, Traverse Talks Podcast
Northwest Public Broadcasting
01.2018 - 01.2020
- Hosted and produced three seasons of interviews with community leaders and national figures, exploring topics on human connection and storytelling
- Collaborated with producers to research and book guests, craft interview materials, and edit promotional radio features
- Supervised 1 assistant producer and 3 student staff for this initiative
Multimedia Producer – Digital, TV & Radio
Northwest Public Broadcasting
01.2015 - 01.2018
- Led digital content strategy, increasing website engagement and expanding social media presence
- Produced video and audio content, curated online news, and organized donor events
- Co-managed student interns with the largest cohort at 8 students
Education
Bachelor of Arts - Communication (Broadcast News Emphasis), Political Science
Washington State University
Pullman, WASkills
- Microsoft Office Suite and Teams
- Adobe Creative Suite and Cava
- ProTrack, Allegiance, NexGen Automation System
- Google Analytics, Public Media Metrics, Project management
- Contract and vendor management, Rules and regulations, Government relations
- Relationship building, verbal and written communication
References
- Gillian Coldsnow, Program Director for CPR News and former supervisor (208) 596-3270 | gillian.coldsnow@cpr.org
- Lindsay Quisenberry, NWPB Operations Manager (541) 550-6707 | lindsay.quisenberry@wsu.edu
- Sarah McDaniel, NWPB Membership Director (208) 874-3492 | mcdanies@wsu.edu
- Kerry Swanson, KUOW Chief Operating Officer and former supervisor (509) 873-4172 | kswanson@kuow.org
Timeline
Director of Audience
Northwest Public Broadcasting
02.2022 - Current
Program Director
Northwest Public Broadcasting
12.2020 - 02.2022
Interim News Manager & Editor
Northwest Public Broadcasting
01.2020 - 01.2022
Host Producer, Traverse Talks Podcast
Northwest Public Broadcasting
01.2018 - 01.2020
Multimedia Producer – Digital, TV & Radio
Northwest Public Broadcasting
01.2015 - 01.2018
Morning Edition and All Things Considered Host/Producer
Northwest Public Broadcasting
01.2000 - 01.2021
Bachelor of Arts - Communication (Broadcast News Emphasis), Political Science
Washington State University
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