SUHANI KAPIL JAIN
Jersey City
Summary
Aspiring Marketing Analyst with over 1.5 years of professional marketing experience as a Senior Social Media Manager. Skilled in marketing management, strategic marketing, digital marketing, promotional marketing, brand growth, influencer marketing, and audience engagement. Currently pursuing a Master’s in Marketing Analytics to enhance technical and managerial expertise. Strong communicator with proven leadership and teamwork skills, dedicated to driving business growth.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Sr. Social Media Manager
EvolveNow Media
Mumbai
03.2024 - 07.2024
- Developed and executed comprehensive social media strategies with the CEO, encompassing promotional, performance, influencer, and content marketing, tailored to client objectives.
- Optimized paid and organic campaigns using Meta Business Suite, Meta Ads, and Instagram Ads to drive brand growth and ROI while analyzing market trends and audience insights to refine marketing approaches.
- Led content creation efforts and coordinated professional brand photoshoots, including managing a shoot for Schwarzkopf India with two renowned Indian influencers, and working on social media content for various clients, ensuring high-quality, consistent visuals.
- Monitored key performance indicators and generated monthly reports to evaluate campaign success and inform new strategies, increasing follower engagement by 50%.
- Guided and delegated tasks to the team, monitored performance, resolved conflicts, set goals, and fostered collaboration, contributing to achieving desired targets on time, and maintaining company standards.
- Served as the primary client contact, ensuring effective communication and relationship management.
- Managed social media for international clients from across the globe.
- Served as the primary point of contact for graphic designers and video editors, assisting in the creation of compelling designs.
Jr. Social Media Manager
EvolveNow Media
Mumbai
07.2023 - 03.2024
- Oversee content creation, and manage professional brand shoots.
- Manage relationships with followers, responding to comments and inquiries.
- Developed and managed a targeted Instagram ad campaign to boost brand awareness and engagement.
- Managed daily postings across multiple channels to maintain consistent brand presence.
- Created engaging content for multiple social media platforms, such as Instagram, Facebook, and LinkedIn.
Social Media Intern
Finestar Jewellery & Diamonds Pvt Ltd
Mumbai
12.2022 - 06.2023
- Supported the implementation of digital marketing plans on various social media platforms.
- Conducted market research to identify trends and target audiences specifically within the B2B sector.
- Assisted with creating and marketing email campaigns through Mailchimp.
- Contributed to content creation by writing blogs for the company website, and generating high-quality videos.
- Collaborated closely with the company CEO, ensuring smooth coordination, and effective communication.
Education
Masters of Science - Marketing Analytics
Pace University- Lubin School of Business
New York, NY12-2026
Bachelors - Multi Media & Mass communication
Thakur College of Science and Commerce
Mumbai, India04.2023
Skills
- Graphic design\Video editing (Canva, VN Video Editor, Adobe Premiere, InShot, iMovie)
- Social media management (Instagram, Facebook, LinkedIn, X, Snapchat, TikTok)
- Campaign management
- Analytics and reporting
- Content creation
- Performance management
- Microsoft Excel and PowerPoint
- Instagram ads
- Meta ads
- Facebook ads
- Influencer marketing
- Team leadership
Languages
Fluent in English
Hobbies and Interests
Photography, Travelling, Artwork.
Languages
English
Professional
Certification
- Employee of the Month - This certificate is a reflection of my dedication, strategic contributions, and commitment to excellence as a Senior Social Media Manager. It acknowledges my ability to drive impactful campaigns, enhance brand presence, and consistently meet targets with creativity, precision, and a results-driven approach.
Projects
ACADEMIC PROJECTS:
CurlyPop - Where Curls Meet Care! | May 2025
- Created a personal business concept, CurlyPop, aiming to establish a leading global hair care brand specializing in all hair types, with a focus on curly hair.
- Defined key features including Target Market Demographics, Product & Market Research & Development Strategy, and a comprehensive SWOT Analysis.
- Developed strategies for Managing Retailing, Wholesaling, and Logistics, and focused on Creating Long-Term Loyalty Relationships.
- Launched an e-commerce website and built a strong social media on Instagram presence to create engaging content and finalize product packaging.
Little Things | Digital Media | Website Creation | March 2023
- Developed a visually appealing, user-friendly Wix website for Little Things, an online jewelry business.
- Ensured a seamless, responsive design across desktop, mobile, and tablet, focusing on branding, color schemes, and engaging content to enhance the user experience
Websites
- http://linkedin.com/in/suhanijain09
- https://www.canva.com/design/DAGmsm4_pqg/TE0O8BXfXvPVAxbip-Xypg/edit?utm_content=DAGmsm4_pqg&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
- https://www.canva.com/design/DAGe0gmqoc0/7HhkUJMGtNpyaSORc7h1rg/edit?utm_content=DAGe0gmqoc0&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Extracurricular Activities
EvolveNow Media | Mumbai, India
Senior Social Media Manager | July 14 - July 18 (Campaign Period)
- Led a team to execute a successful end-of-season sale campaign for a brand's e-commerce site, featuring five distinct discount offers across Instagram and Facebook.
- Combined influencer marketing, targeted promotions, and paid ad strategies to maintain daily story updates and high-quality alternate-day posts.
- Managed banner creation and coordinated content writing and influencer partnerships, significantly boosting brand visibility and customer engagement, and resulting in a measurable sales impact.
Timeline
Sr. Social Media Manager
EvolveNow Media
03.2024 - 07.2024
Jr. Social Media Manager
EvolveNow Media
07.2023 - 03.2024
Social Media Intern
Finestar Jewellery & Diamonds Pvt Ltd
12.2022 - 06.2023
Masters of Science - Marketing Analytics
Pace University- Lubin School of Business
Bachelors - Multi Media & Mass communication
Thakur College of Science and Commerce