Suhani Tomar
Secaucus,NJ
Summary
Strategic, result-oriented marketer with 10+ years of progressive experience, specializing in user behavior analysis. Skilled in developing and implementing impactful omni-channel campaigns for successful product launches and scaling. Expertise in digital transformation, GTM strategy, full-funnel marketing, and customer marketing strategies to drive user awareness, adoption, and retention through data-driven approaches and marketing automation. Thrives in fast-paced environments, adept at collaborating with cross-functional teams to achieve business objectives.
Overview
13
13
years of professional experience
Work History
Manager - Digital Literacy (adoption) & Communication
Amway (Global wellness & nutrition leader)
07.2019 - 03.2024
- Spearheaded digital transformation initiatives, many first's for Amway in terms of tech advancements driving 62% user traffic to online-only sales through strategic adoption and growth campaigns.
- Led the development and execution of GTM + adoption for multiple digital product launch including a new vernacular website (30% increase in new registrations, avg user session up by 42%), a Creators app (25% MAU), a beauty-tech AR app - first of it’s kind (12% increase in add-to-cart rates), and a booking platform (60% increase in subscribers). Introduced subscription model (pilot in Beta )
- Owned messaging, digital analytics translating features into business solution bucketed by user segmentation to optimize campaign performance & inform data-driven strategies reducing churn by 18%. Scaled new channel of engagement from 0-1 & 1-10
- Collaborated with global teams to build a successful health & wellness digital first community expanding YoY sales by 6.1%. Led advocacy, engagement campaigns to drive product awareness and adoption around social commerce.
New Initiatives & Growth Marketing Manager
PayU (Fintech)
08.2018 - 07.2019
- Accelerated user growth through targeted retention campaigns leveraging CleverTap to create personalized drip campaigns & automated workflows to improve onboarding funnel increasing conversion from 8% to 21%, TAT decreased from 3 days to 1 day.
- Led experimental projects to increase revenue like price optimization, referrals.
Marketing Manager - Growth & Digital
EbixCash (Global Fintech)
08.2016 - 08.2018
- Owned & led end to end digital growth strategy, communication & rebranding including 110,000 distribution outlets, resulting in +200% in web traffic & +100% in gift card product enquiries within 6 months of joining.
- Boosted brand awareness by developing strategic marketing campaigns while managing a marketing budget of 2.5cr/month, optimizing resource allocation across channels and campaigns for max ROI. Created high-performing email & TG based integrated campaigns driving inbound enquiries & sign ups (25% boost in content consumption).
- Launched new product line - first of it’s kind premium gift card across India, owned through the funnel & IPL sponsorship campaign resulting in +200% social following & generating 2000+ business leads.
Assistant Manager - Marketing
TinyOwl (Foodtech - acquired by Runner)
03.2015 - 06.2016
- Owned the product 'TinyOwl Homemade' - launched & scaled the product in 5 major metro cities, led integrated campaigns, defined GTM, ICP, product messaging, positioning & set up the content team. Collaborated with cross-functional teams across business on product, analytics, design and tech for overall product growth driving new revenue stream.
- Built acquisition channels like wallet program, to draw consistent new users– led to 200% increase MoM for 2 consecutive quarter with 20% uptick in ticket size. Leveraged MixPanel for campaign optimization.
- Grew app installs +20% by evaluating metrics, focused targeting & personalized push notifications.
Marketing Communication Analyst
lnteractCRM (SaaS - acquired by Netrix LLC)
10.2013 - 02.2015
- Contributed to overall marketing efforts, leading brand messaging across platforms and product marketing initiatives. Increased brand visibility, demand generation by 200% via thought leadership, SMM, global ICP ground events & sponsorship (ICMI/CCW 2014) also led to press mentions.
Regional Corporate Sales & Marketing Manager
Zycus (Global SaaS leader)
02.2011 - 08.2013
- Responsible for customer acquisition, account management & client relations, built a robust pipeline of 10k+ qualified leads. 100% POC to account conversion.
- Collaborated with marketing to develop account based marketing strategy. Co-worked on collaterals, case studies & anecdotes, testimonials, email marketing, round table conferences and speaker opportunities at ground event, leveraged marketing automation tool - Eloqua, Marketo & Salesforce CRM.
Education
Masters of Business Administration -
IBS Mumbai
Mumbai, India01.2011
Bachelors of Foreign Trade -
International Institute of Foreign Trade & Research (DAVV University)
01.2008
Skills
- Asana
- Jira
- Heap
- Braze
- Google analytics
- MixPanel
- Branchio
- Marketo
- Salesforce automation
- Paid ads
- Clevertap
- Mailchimp
- Moosend
- AppsFlyer
- Canva
- Instapage
Timeline
Manager - Digital Literacy (adoption) & Communication
Amway (Global wellness & nutrition leader)
07.2019 - 03.2024
New Initiatives & Growth Marketing Manager
PayU (Fintech)
08.2018 - 07.2019
Marketing Manager - Growth & Digital
EbixCash (Global Fintech)
08.2016 - 08.2018
Assistant Manager - Marketing
TinyOwl (Foodtech - acquired by Runner)
03.2015 - 06.2016
Marketing Communication Analyst
lnteractCRM (SaaS - acquired by Netrix LLC)
10.2013 - 02.2015
Regional Corporate Sales & Marketing Manager
Zycus (Global SaaS leader)
02.2011 - 08.2013
Masters of Business Administration -
IBS Mumbai
Bachelors of Foreign Trade -
International Institute of Foreign Trade & Research (DAVV University)
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