Suki Eleuterio
Perry Hall,MD
Summary
Dynamic Social Media Strategist and content creator with a proven track record at GEICO, enhancing brand presence through innovative content strategies and a 134% follower increase. Award winning blogger and copywriter focused on creativity, innovation, and curiosity. Expert in graphic design and community management, with advanced project leadership and creative content creation.
Overview
17
17
years of professional experience
Work History
Social Media Content Coordinator
GEICO
Chevy Chase, MD
06.2023 - Current
- Expanded the organic follower base by 134% in the first year through innovative organic content strategies.
- Guided creative direction and production on set for GEICO's paid social videos.
- Worked with a cross-functional team of internal creatives and external agency partners to craft compelling content, update content calendars, and build consistent community engagement.
- Leveraged social trends and social best practices to enhance brand presence and achieve relevant KPIs.
- Increased organic posting schedule across social channels, including a 126% increase on TikTok and improved engagement on LinkedIn by 696%.
Social Media Manager
Marketing General Inc
09.2020 - Current
- Generate engaging and relevant content for various social media platforms, including text posts, images, videos, and stories, adhering to brand guidelines.
- Graphic design - created visually appealing, brand-specific content through tools like Canva, video editing, subtitles, and AI-enhanced tools for social optimization.
- Prepared monthly calendar to manage online content across multiple platforms.
Digital Communications and Social Media Strategist
Becker & Poliakoff, P.A.
03.2020 - 09.2020
- Copywriting and management - Crafted engaging copy while maintaining content calendars and planned posts to ensure quality content is posted regularly across all channels.
- Live streaming - Increased engagement by over 300% through the pandemic by creating a Facebook Live webinar series that attracted over 1,500 live audience members.
- Managed daily content creation and curation for Facebook, Twitter, and LinkedIn, aligning with brand voice and marketing goals.
Social Media Strategist
Great HealthWorks
02.2018 - 01.2020
- Developed, implemented, and evaluated social content strategies to enhance engagement.
- Managed a team of influencers and bloggers to increase engagement and brand awareness of the shampoo and haircare line.
- Utilized social media management tools (Sprout Social) to schedule posts, track engagement, and analyze performance.
Social Media Manager
Grifols
08.2016 - 02.2018
- Managed 22 Facebook pages and 22 Twitter accounts for Biotest plasma centers using Sprout Social.
- Produced SEO-driven copy to enhance online visibility.
- Delivered monthly reports detailing social media engagement, follower growth, and website traffic.
- Wrote all blog posts and other copy as directed by the Director of Marketing.
- Crafted and copyedited all email marketing to donors, and ensured that all copy was in alignment with regulatory affairs and FDA compliance.
Digital Community Manager
Macfadden Publishing
09.2013 - 06.2016
- Developed and disseminated daily newsletters, email marketing campaigns, and digital content for Macfadden brands.
- Generated reports on campaign performance for management review.
- Developed content for blog posts, landing pages and social media platforms to further marketing endeavors.
Marketing Communications Manager
Readly
03.2012 - 08.2013
- Promoted Readly app to U.S. audience through social media, marketing, and public relations.
- Built and maintained social media campaigns on LinkedIn, Facebook, Twitter, YouTube, and Instagram.
- Managed customer CRM.
- Crafted and executed comprehensive email campaigns.
Associate Editor
Nova Southeastern University
01.2012 - 12.2012
- Copywriting and editing for university’s quarterly magazine
- Maintaining university blog and working with team of writers and designers
Managing Editor & Public Relations Specialist
Wilmington University
01.2008 - 12.2012
- Content Management: Served as Managing Editor overseeing a group of contributing writers and freelancers
- Wrote, edited, and delivered feature magazine articles, managed budget and day-to-day functions of WilmU magazine
- Creative Strategy: Acted as art director accompanying photographers on shoots and discussing layout with designers
- Public Relations: wrote and distributed press releases on University website, blog posts and stories
- Wrote media releases and networked with state and local officials and community
- Social Media: launched university Facebook channel and provided social management
- Copywriting: radio, TV, social, and marketing copy for all University content
Education
Master of Liberal Studies -
University of Delaware
01.2011
Bachelor of Arts - English (Film studies, Women’s studies)
01.2004
Skills
- Blogging
- Copywriting
- Graphic Design (Canva)
- SEO optimization
- Press release writing
- MailChimp
- Scriptwriting
- Content creation
- Project management
- Mid-level management
- Content scheduling
- Influencer collaboration
- Video editing
- Community management
- Editing and proofreading
- User generated content
Awards
- Most Inspirational Blogger (South Florida Bloggers Union)
- First Place – Blog (National Federation of Press Women)
- First Place – Article (National Federation of Press Women)
- Speaker – Bloggy Conference, Cedar Point, OH
- Speaker – Social Fresh Conference, Orlando, FL
- Speaker – Motherhood Rewritten Conference, Pompano Beach, FL
- Speaker – South Florida Bloggers Union, Miami, FL
- Speaker - The Emery, Hallandale Beach, FL
- Panel– Council for Advancement and Support of Education
- TV Show – Paranormal Survivor (Season 2, episode 8)
Personal Information
Title: Creative Strategist
Accomplishments
● Most Inspirational Blogger (South Florida Bloggers Union)
● First Place – Blog (National Federation of Press Women)
● First Place – Article (National Federation of Press Women)
● Speaker – Bloggy Conference, Cedar Point, OH
● Speaker – Social Fresh Conference, Orlando, FL
● Speaker – Motherhood Rewritten Conference, Pompano Beach, FL
● Speaker – South Florida Bloggers Union, Miami, FL
● Speaker - The Emery, Hallandale Beach, FL
● Panel– Council for Advancement and Support of Education
● TV Show – Paranormal Survivor (Season 2, episode 8)
Languages
English
Native/ Bilingual
French
Professional
Timeline
Social Media Content Coordinator
GEICO
06.2023 - Current
Social Media Manager
Marketing General Inc
09.2020 - Current
Digital Communications and Social Media Strategist
Becker & Poliakoff, P.A.
03.2020 - 09.2020
Social Media Strategist
Great HealthWorks
02.2018 - 01.2020
Social Media Manager
Grifols
08.2016 - 02.2018
Digital Community Manager
Macfadden Publishing
09.2013 - 06.2016
Marketing Communications Manager
Readly
03.2012 - 08.2013
Associate Editor
Nova Southeastern University
01.2012 - 12.2012
Managing Editor & Public Relations Specialist
Wilmington University
01.2008 - 12.2012
Master of Liberal Studies -
University of Delaware