Summary
Overview
Work History
Education
Skills
Skills Interests
Timeline
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Sultan Riaz

McKinney

Summary

Email Marketing Consultant with extensive experience at SBG Media, Inc., specializing in data-driven campaign optimization and deliverability management. Achieved significant revenue growth and enhanced engagement through strategic cross-channel marketing initiatives. Focused on maximizing performance and ROI in all marketing efforts.

Overview

12
12
years of professional experience

Work History

Email Marketing Consultant

Freelance / Multiple Clients
12.2024 - Current
  • Scaled cold email outreach campaigns for multiple startups by warming up domains and improving deliverability, resulting in increased email-driven revenue.
  • Collaborated with a fintech company to scale its crowdfunding campaign, raising $1 million in 3 months, including $600k in the final 40 days before campaign close.
  • Improved email marketing performance to help position the fintech platform as the #1 most visited website among direct competitors.
  • Developed a re-engagement strategy that leveraged inbox placement optimization to 'wake up' dormant users, leading to a 20% increase in new opens and higher product exposure.
  • Used performance data and segmentation to boost conversion rates and ROI across multiple client campaigns.

Director of Email Marketing / Chief Revenue Officer

SBG Media, Inc.
New York
04.2015 - Current
  • Generated an analytical-based strategy by properly scheduling advertisements to drive monthly revenue growth from $100K to $300K, with an all-time high of $1.2M.
  • Identified uncontrollable variables related to email by staying ahead of ISP changes and adjusting performance strategies accordingly.
  • Developed a data-driven strategy that cut costs by 40%, increased margins up to 300%, and prioritized KPIs like open rate and CTR.
  • Set goals to achieve positive ROI within 14 days to maintain strong profit margins.
  • Invented 'revenue per lead' metric to identify engagement trends and increase profit margins by cutting low-performing data.
  • Oversaw email/SMS/push notification marketing divisions.
  • Used Google Data Studio to increase engagement by 40% and reduce email delivery expenses by 50%.
  • Built revenue dashboards by analyzing revenue per 1,000 emails, lead, and click.
  • Collaborated with multiple departments to resolve revenue drops via optimized email performance.
  • Created cross-channel marketing strategies to improve subscriber quality and creative targeting.
  • Secured premium payouts with partners by being a top-performing email marketer in the industry.

Email Marketing Manager

SBG Media, Inc.
New York
03.2014 - 04.2015
  • Led a 5-person team and managed >1M daily emails, doubling revenue through list performance analysis.
  • Scheduled campaigns to maintain a $16K daily revenue cap via conversion tracking and scheduling analysis.
  • Resolved ISP issues (e.g. junking, promo tab) to ensure consistent deliverability and revenue flow.
  • Hired and trained coordinators, resulting in a 300% increase in profitable campaigns.

Email Marketing Coordinator

SBG Media, Inc.
New York
09.2013 - 03.2014
  • Created and distributed email campaigns to >300K subscribers with targeting based on delivery, CTR, and conversions.
  • Increased daily revenue 200% by revamping creative strategy and promotional angles.

Education

Master of Business Administration -

Bloomsburg University of Pennsylvania
Bloomsburg, PA

Bachelor of Science - Business Administration, Marketing

Bloomsburg University of Pennsylvania
Bloomsburg, PA

Skills

  • Microsoft Office
  • Marketing Strategy
  • Data Analysis
  • Leadership
  • Social Media Marketing
  • Graphic Design
  • Revenue Management
  • SEO
  • Lead Generation
  • Email Campaign Management
  • Project Management
  • Data Research
  • Content Marketing
  • Email Marketing
  • Google Analytics
  • Adobe Creative Suite
  • HTML
  • Email marketing
  • Campaign optimization
  • Data analysis
  • Segmentation strategies
  • Deliverability management
  • Revenue growth
  • List management
  • Cross-channel marketing
  • Performance tracking
  • Content strategy
  • A/B testing
  • Inbound marketing
  • Affiliate marketing
  • Google analytics
  • KPI monitoring
  • PPC advertising
  • Conversion rate optimization
  • Analyzing data

Skills Interests

Microsoft Office, Marketing Strategy, Data Analysis, Leadership, Social Media Marketing, Graphic Design, Revenue Management, SEO, Lead Generation, Email Campaign Management, Project Management, Data Research, Content Marketing, Email Marketing, Google Analytics, Adobe Creative Suite, HTML

Timeline

Email Marketing Consultant

Freelance / Multiple Clients
12.2024 - Current

Director of Email Marketing / Chief Revenue Officer

SBG Media, Inc.
04.2015 - Current

Email Marketing Manager

SBG Media, Inc.
03.2014 - 04.2015

Email Marketing Coordinator

SBG Media, Inc.
09.2013 - 03.2014

Master of Business Administration -

Bloomsburg University of Pennsylvania

Bachelor of Science - Business Administration, Marketing

Bloomsburg University of Pennsylvania

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