Overview
Work History
Education
Timeline
Generic

SUMER FRIEDRICHS

Bloomfield Township,MI

Overview

28
28
years of professional experience

Work History

Group EP

Nissan USAN
New York, NY
01.2021 - Current
  • Leading and managing all projects for Nissan USA. Traditional media, social, partnerships, content creation (studio), retail, and experiential.

Chief Production Officer

We Are Unlimited/ DDB
Chicago, IL
08.2018 - 01.2020
  • I was able to oversee both external and internal production across all mediums
  • Recognizing UNTLD’s production department needs, I was able to introduce a new workflow and build an internal in-house social studio team that leverages today’s modern production requirements

SVP Director of Integrated Production

GTB
Detroit, MI
04.2015 - 08.2018
  • I've led some of Ford’s breakthrough campaigns on both the national & global front for broadcast and social channels
  • I facilitated Ford's first Facebook campaign 'Explorers Live' and first episodic adventure 'Escape my Life'
  • Overseeing the Ford Motor Company business for the US, I've managed over 25 producers including the National Retail work

Executive Producer

GTB
Detroit, MI
06.2009 - 04.2015
  • Managed large-scale projects with robust ecosystems that contained all aspects of media. (TVC, Social/Digital, Print, Partnerships, etc..)

Freelance Executive Producer

Bandito Brothers
Los Angeles, CA
04.2008 - 04.2009
  • Loved working with my comrades at LA-based production house, Bandito Brothers.
  • Focusing on automotive advertising and stunts.
  • Hit pause on a sub-sect website build-out due to the bankruptcy of the big 2.

Senior Producer/ Producer

Campbell-Ewald
Detroit, MI
01.2000 - 01.2007
  • Producing award-winning campaigns for Chevrolet, Navy, and Farmers Insurance.
  • Worked as main retail team for Chevy Retail for the US. In collaboration with Multicultural agencies

Producer/ Floor Tech MSU Sports Show

ABC 53 Lansing
Lansing , MI
11.1996 - 05.1998
  • Producing the weekend sports shows for our alma mater, Michigan State University, for an ABC affiliate

Freelance Producer/PA

ESPN/ ABC Sports
Charlotte, NC
11.1996 - 05.1998
  • Production for ESPN for 4 years. Concentrating on college football and the CART series.

Education

Bachelor of Arts - Telecommunications + Media Arts

Michigan State University
East Lansing, MI
05-1997

Timeline

Group EP

Nissan USAN
01.2021 - Current

Chief Production Officer

We Are Unlimited/ DDB
08.2018 - 01.2020

SVP Director of Integrated Production

GTB
04.2015 - 08.2018

Executive Producer

GTB
06.2009 - 04.2015

Freelance Executive Producer

Bandito Brothers
04.2008 - 04.2009

Senior Producer/ Producer

Campbell-Ewald
01.2000 - 01.2007

Producer/ Floor Tech MSU Sports Show

ABC 53 Lansing
11.1996 - 05.1998

Freelance Producer/PA

ESPN/ ABC Sports
11.1996 - 05.1998

Bachelor of Arts - Telecommunications + Media Arts

Michigan State University

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