Summary
Overview
Work History
Education
Skills
Timeline
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Sumia Kelm

Chaska,MN

Summary

Results-driven Product Manager with extensive experience in strategy, delivery, and team leadership. Proven track record in aligning product teams and feature sets to enhance customer experiences, translating business goals into actionable product strategies. Adept at identifying user needs through stakeholder engagement, and leveraging customer research to drive product improvements and innovation. Skilled in creating epics, product roadmaps, and utilizing analytics to inform product decisions. Committed to fostering collaboration among cross-functional teams and advocating for user-centric design. A strategic thinker with a focus on delivering quality products that meet financial and technical goals while continuously refining processes for optimal results.

Overview

10
10
years of professional experience

Work History

Senior Product Manager - Assistant Vice President

U.S. Bank
08.2021 - 10.2024
  • Developed, launched, and marketed a major new version of U.S. Bank's design system in a highly-regulated industry by collaborating with partners on theming needs, conducting user and market research to identify trends and pain points, and leveraging the latest React standards and best practices. This initiative resulted in a significant reduction in design and technical debt, as well as decreased build time and cost, while ensuring a consistent UI across platforms.
  • Through collaboration with Retail Payments, Brand and Marketing, and talech, we successfully redesigned and implemented a three-tier token structure for the design system's React components. This initiative enabled multiple partners to leverage our grayframe components while customizing their theming requirements. Additionally, this approach informed the integration of tokens within our native and AEM tech stacks.
  • Designed and developed a design system documentation site using Strapi and ZeroHeight, serving as a central resource for guidelines, rules, and best practices to ensure consistency and efficiency in design and development across all disciplines of UX, content, accessibility, and development. This was achieved by researching and documenting the entire user journey—from onboarding to building—to inform the information architecture and component templates. The site also facilitated communication with the community regarding product developments, updates, and major releases.
  • Ensured consistency across Figma, React code, and documentation by conducting comprehensive quality assurance (QA), identifying gaps and discrepancies, and implementing solutions to address them.
  • Established and documented 'Definitions of Done' (DoDs) for React development, Figma, and related documentation processes to ensure our library was being built and documented consistently across the teams.
  • Developed support processes across multiple teams to ensure customers received timely assistance by prioritizing seamless self-service options and enhancing human-assisted interactions.
  • Led the pilot, onboarding, and training initiatives for U.S. Bank's UX and development teams on Figma, ensuring comprehensive adoption across all disciplines.
  • Conducted thorough risk assessments to identify potential project challenges, implementing effective management strategies, and mitigation plans to ensure successful product delivery.

Producer

U.S. Bank
Minneapolis, Minnesota
09.2019 - 08.2021
  • Managed cross-functional UX initiatives across AEM and React, from ideation to launch, ensuring alignment with project goals and adherence to timelines.
  • Refactored all designs and React code for Online Banking to align with updated brand guidelines.
  • Developed and launched AEM components for usbank.com across Wealth, Consumer, and Small Business segments, ensuring a consistent user experience aligned with brand standards.
  • Collaborated with executive leadership to establish and implement a design review process adopted across all teams at U.S. Bank, ensuring consistency and quality in design practices.
  • Identify opportunities for process efficiency and collaborate with stakeholders to implement enhancements.
  • Contribute to quarterly planning and roadmap development, aligning initiatives with strategic objectives.
  • Collaborate with teams to strategize and develop new user flows and components.
  • Ensure a consistent user interface throughout the customer journey, enhancing overall user experience.
  • Oversee and monitor UX JIRA stories, documentation, and requirements to maintain project integrity and progress.

VP of Projects

Rocket55
06.2017 - 09.2019
  • Led project management, overseeing research, design, and development teams for alignment and efficiency.
  • Maintained priority client accounts through proactive communication and expectation management.
  • Oversaw project status, timelines, and profitability from kickoff to launch.
  • Led a team in the creation of marketing collateral, product videos, and pitch decks, enhancing brand visibility and supporting sales efforts.
  • Developed processes to enhance profitability and operational efficiency, including budgeting and time tracking.

Project Manager

Snap Agency
08.2014 - 06.2017
  • Managed web build projects and coordinated SEO, PPC, and social media deliverables.
  • Main point of contact for client accounts, ensuring effective communication and satisfaction.
  • Consistently exceeded sales and profit goals, driving business growth.
  • Created resource allocation reports to optimize budget-intensive projects.

Education

Bachelor's degree - Communication: Advertising, Journalism, Psychology, and Related Programs

University of St. Thomas
01.2014

Skills

  • Product vision and roadmap
  • Cross-functional team leadership
  • Requirements building
  • Research and trend analysis
  • Prioritization and execution
  • Detail-oriented
  • User and UX Research
  • Agile and Scrum methodologies

Timeline

Senior Product Manager - Assistant Vice President

U.S. Bank
08.2021 - 10.2024

Producer

U.S. Bank
09.2019 - 08.2021

VP of Projects

Rocket55
06.2017 - 09.2019

Project Manager

Snap Agency
08.2014 - 06.2017

Bachelor's degree - Communication: Advertising, Journalism, Psychology, and Related Programs

University of St. Thomas

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Sumia Kelm