Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Sumin Kim

Bethlehem,PA

Overview

8
8
years of professional experience
1
1
Certification

Work History

Client Strategy Lead

NetElixir
Princeton, NJ
05.2024 - Current
  • Led client engagements for global CPG accounts, shaping digital marketing strategies and managing paid media budgets of over $800K monthly across Google, Bing, Meta, and Amazon exceeding target ROAS by 23%.
  • Provided clients with strategic marketing guidance for high-traffic seasons, including competitor benchmarks and customized holiday planning to strengthen brand positioning.
  • Collaborated with clients' third-party agencies to align and streamline omni-channel marketing efforts across digital platforms.
  • Analyzed performance metrics to uncover paid campaign optimization opportunities and provide actionable insights, achieving a 230% increase in incremental revenue through experimentation.

Senior Digital Marketing Specialist

Ironpaper
New York, NY
04.2023 - 04.2024
  • Managed $300K monthly paid media budgets for six enterprise clients, optimizing landing pages with A/B-tested product creatives and layouts to boost conversion rates from 4% to 12%.
  • Conducted weekly client calls to review campaign performance and refine strategic plans with client executives and marketing teams.
  • Led data-driven lead generation strategies for 8 global B2B clients, establishing precise lead criteria and implementing reporting systems to assess performance across Google, Bing, and LinkedIn.

Assistant Marketing Manager

Elago Design
Carlsbad, CA
03.2021 - 03.2023
  • Optimized 200+ product listings through enhanced titles, descriptions, and detail page components, and conducting competitor research to boost ASIN rankings within each category.
  • Managed $250,000/month Amazon campaigns with hands-on bid and keyword optimization, troubleshooting, and elevating ASINs into the top 15 paid search rankings.
  • Led a successful migration of over 2,000 SKUs from Squarespace to Shopify, optimizing product listings and site structure, which resulted in a 180% increase in traffic through strategic search engine optimization.

Assistant Merchandise Strategy Planner

F&F Korea
Seoul, South Korea
12.2020 - 03.2021
  • Monitored sales and market trends across 75 products to support manufacturing planning and improve inventory management, enhancing overall sales performance.
  • Created and implemented campaign messaging strategies for new product launches, working with internal and external vendors to optimize revenue potential.

Marketing and Sales Manager

Descente Korea
Seoul, South Korea
01.2017 - 03.2018
  • Tracked and analyzed sales performance for 200+ offline stores and 150+ products using analytics tools, driving a 130% growth in assigned stores.
  • Managed warehouse and store inventory, ensuring accurate stock control and weekly sales tracking.

Education

Bachelor of Arts - International Studies

Kyunghee University
Seoul, South Korea
02-2017

Skills

  • Paid media (PPC advertising)
  • Search engine marketing
  • Project management
  • Data Analytics
  • Client relationship management
  • Multichannel marketing

Certification

  • Google Ads Certifications
  • SAS Certified Base Programmer
  • HubSpot Certifications

Accomplishments

  • FAA Certified Commercial Pilot with 730 flight hours

Timeline

Client Strategy Lead

NetElixir
05.2024 - Current

Senior Digital Marketing Specialist

Ironpaper
04.2023 - 04.2024

Assistant Marketing Manager

Elago Design
03.2021 - 03.2023

Assistant Merchandise Strategy Planner

F&F Korea
12.2020 - 03.2021

Marketing and Sales Manager

Descente Korea
01.2017 - 03.2018

Bachelor of Arts - International Studies

Kyunghee University

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Sumin Kim