Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Timeline
Generic

Summer Erickson

Paradise Valley,AZ

Summary

Strategic Analyst Relations leader with deep understanding of tech industry trends, business analytics, and data driven decision making. Expertise in driving engagement with top-tier firms including Gartner, Forrester, and IDC. Skilled in managing key vendor evaluations, coordinating cross-functional teams, and delivering measurable results that enhance company visibility and thought leadership in competitive markets. Known for effective team collaboration and adapting to dynamic environments with over 15 years’ experience in Information Technology leading successful communications, product marketing, and AR programs specifically focused on cloud, hardware, and software services.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Senior Analyst Relations Manager

Netskope
03.2024 - Current
  • Lead the strategy and execution for the following evaluation reports: SSE Magic Quadrant, SASE Magic Quadrant, DLP MarketScape, and SASE MarketScape, including coordinating and preparing Executives and SMEs for briefings, live & recorded demos, GPI reviews, and customer references. Results- LEADER in all evaluations, including two inaugural debuts
  • Build and nurture strong working relationships with analysts across multiples firms, including Tier 2's and 3's
  • Lead the strategy and support of the AR & Sales relationships to fill the company pipeline; including content creation and presentation of AR 101 Roadshows, brokering customer/prospect & analysts conversations, and assisting in quarter end deal closings
  • Track key metrics and analyze the impact of AR activities to continually improve program effectiveness
  • Manage the Analyst Relations program budget and contracts
  • Gather, analyze, and synthesize analyst feedback to provide actionable insights for executive leadership, sales, product strategy, and marketing teams
  • Lead the planning and execution of participation at key industry events; meeting with analysts, soliciting insight, and advancing Netskope’s agenda
  • Cross collaboration with PR and Campaign/Launch teams to ensure analyst coverage is maximized to continue building market awareness
  • Plan and execute briefings, inquiries, and consulting sessions to ensure appropriate content is being communicated to analysts early and often
  • Drive thought leadership opportunities, such as participation in analyst events, research contributions, and strategic positioning in industry reports
  • Create external content with collaboration from PMM and PM teams for analysts via quartely newsletters, briefing decks, customer success stories, etc
  • Provide internal counsel to executive and non-executive stakeholders that interact with analysts from slide content, demos, and talk tracks
  • Directly managed an AR Summer Intern 2025

Analyst Relations Lead- Core Storage

Amazon Web Services (AWS)
09.2021 - 03.2024
  • Lead, developed, and executed a global AR program to educate the infrastructure analyst community specifically focused on file, object, and block storage
  • Proactively managed vendor evaluations, and secured positive placements of AWS in key reports from Gartner, Forrester, IDC, etc
  • Delivered on-going AR program activities such as analyst briefings, live and virtual events, inquiries, reporting, and other core program tactics
  • Expanded analyst understanding of the AWS approach to cloud technologies
  • Prioritized, managed, and built processes to expedite responses to incoming analyst requests for information, research review, customer references, event speakers, and research interviews
  • Drove alignment with sales, marketing, and product teams to maximize awareness of customer requirements, existing market evidence, and AR program impact
  • Wrote scripts, created presentations, and prepared AWS Executives and other spokespeople for engaging with analysts
  • AWS Cloud Practitioner Certified Dec 2022

Analyst Relations Manager

Hitachi Vantara
05.2017 - 09.2021
  • Maintained the analyst content for our infrastructure portfolio: enterprise and midrange storage, HCP, HCI, Object store
  • Requested, scheduled, and created prep materials for regular briefings and inquires with infrastructure focused analysts
  • Project managed and drove evaluation processes with the Gartner MQ, Forrester Wave, GigaOm Key Criteria and Radar, and more improving leadership position with each respective report
  • Collaborated with product marketing/product management to leverage analyst research to drive strategic activities
  • Identified analyst content to license and help promote licensed reports
  • Created regular communications to product/sales teams to drive awareness of research and reports
  • Planned and co-created presentations/demos in collaboration with executives and product teams
  • Monitored and tracked analyst research agendas to influence upcoming launches and strategies

Sr. Product Marketing Manager

Hitachi Vantara
05.2017 - 11.2020
  • Successfully launched a new NAS product in May 2019 known as the VSP N Series- won a product agility award (internally) and exceeded revenue yearly revenue goal by 33%
  • Successfully launched a refresh to our HNAS product line Dec 2020
  • Translated technical product capabilities into customer-focused benefits via story telling

Product Manager

Sungard Availability Services
11.2013 - 05.2017
  • Received a Global Product Impact award in 2015 for efforts on savings of $1million a year with new product structure
  • Managed Network, Security, and OS products
  • Created business and pricing plans that contribute to profit and growth on global cloud and managed services portfolios
  • Researched competitive analysis on existing and new services
  • Performed design, development, and management of new, existing or acquisition products in relation to cloud and managed services
  • Worked with business operations team to define scope, costs, and timelines for updating existing products and implementing new products
  • Pragmatic Marketing certified
  • Worked with product engineering and architect teams to analyze and clarify product requirements
  • Worked with distribution partners to identify sales opportunities and to position products on key platforms
  • Responsible for P&L margins and promoting products to improve sales and revenue
  • Identified product marketing ideas and opportunities based on industry trends, current market environment and competitive trends
  • Facilitated changes to product portfolio to improve competitive position and optimal product performance

Education

Bachelor of Arts - Communications

University of Houston
Houston, TX
2010

Skills

    Critical & strategic thinking

    Problem-solving

    Oral and written communication

    Research expertise

    Leadership

Accomplishments


Global Impact Product Award (2013)


Netskope Security Defender (April 2024)

Certification

AWS Cloud Practitioner Certification

Timeline

Senior Analyst Relations Manager

Netskope
03.2024 - Current

Analyst Relations Lead- Core Storage

Amazon Web Services (AWS)
09.2021 - 03.2024

Analyst Relations Manager

Hitachi Vantara
05.2017 - 09.2021

Sr. Product Marketing Manager

Hitachi Vantara
05.2017 - 11.2020

Product Manager

Sungard Availability Services
11.2013 - 05.2017

Bachelor of Arts - Communications

University of Houston

Similar Profiles

CREATE PROFILE