Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

Summer Evans

Hamburg
Summer Evans

Summary

B2B copywriter and content specialist with a knack for blending creativity with data. Crafting everything from engaging email campaigns to interactive content and AR experiences that grab attention and deliver results. Advanced knowledge of AI prompting and best practices as well as tools. Extensive background in sales development with a unique edge in moving leads through the pipeline as well as aligning both marketing and sales messaging.

Overview

4
years of professional experience
6

Professional Certifications

Work History

Freelance

B2B Copywriter/Content Specialist
01.2024 - Current

Job overview

  • Content Creation: Writing a range of materials-from marketing copy, blog posts, case studies, white papers, interactive guided lessons, and augmented reality (AR) experiences.
  • Research & Collaboration: Working closely with sales and marketing teams to gather accurate information. Ensuring all content was well researched to be informative and engaging.
  • SEO & Strategy: Optimizing copy for search engines and conversions, tailoring the language to the target audience, and aligning content with overall brand strategy.
  • Performance Analysis: Tracking content performance, using metrics to refine messaging and improve engagement and lead generation.
  • Brand Voice: Maintaining a consistent, professional tone that reflected the company's brand and positioned it as a thought leader in its industry.

Freelance

Fractional SDR
06.2023 - Current

Job overview

  • Cross-Functional Collaboration: I partner with marketing and account executives to align strategies and continuously improve our outreach processes.
  • Providing Flexible Support: Provide expertise to multiple businesses, offering scalable, cost-effective sales support when companies need extra help or hire on an occasional basis.
  • Lead Generation & Outreach: I manage outbound campaigns-making calls, sending personalized emails, and leveraging social media-to identify and qualify new leads.
  • Strategy & Messaging: I help refine sales scripts and messaging based on data and market feedback, tailoring outreach to each client's unique value proposition.

Elevate

Admissions Advisor
04.2023 - 06.2023

Job overview

  • Prospecting & Qualifying: Leverage multi-channel research to prospect and pre-qualify high-value leads to ensure a steady pipeline of qualified opportunities.
  • Guidance: Advised students and families about the admissions process, explaining requirements and explaining finance options.
  • Prospect Nurturing: Followed up via email, video call, or phone with prospective students throughout the application and enrollment process.
  • Collaboration: Worked with various departments to ensure that admissions targets are met and that the institution attracts a diverse, qualified student body.

Vyral Marketing

Sales Development Representative
11.2022 - 04.2023

Job overview

  • Prospecting & Outreach: Utilize multi-channel outreach (cold calling, email, LinkedIn) to identify and engage potential clients.
  • Lead Qualification: Research and qualify inbound and outbound leads, ensuring they meet our ideal customer profile.
  • Pipeline Management: Accurately update and manage CRM data while booking qualified appointments for our sales team.
  • Collaboration: Work closely with marketing and account executives to refine messaging and conversion strategies.
  • Metrics-Driven: Achieve daily and monthly KPIs including call volume, email outreach, and meeting bookings.

American Directions Research Group

Survey Interviewer
06.2022 - 11.2022

Job overview

  • Script Administration: Delivered standardized survey questions and explained the survey purpose clearly.
  • Data Collection: Recorded responses accurately using a CATI system for reliable data.
  • Respondent Engagement: Maintained a friendly, neutral tone to encourage open responses.
  • Performance Management: Met daily/weekly targets and refined call techniques.

Education

UAM - University of Arkansas At Monticello
Monticello, AR

No Degree from General

MyComputerCareer

Certification from Computer/Information Technology Administration and Management
09.2021

Skills

  • Sales and Marketing Alignment
  • Concept development
  • Email marketing
  • Market research
  • Content calendars
  • Content optimization
  • Script writing
  • Advertising copy
  • Marketing strategy
  • Digital storytelling
  • B2B Sales and Marketing

Certification

  • MTA: Security Fundamentals
  • Certificate of Completion - Information Technology
  • HubSpot Sales Software
  • Attract and Engage Customers with Digital Marketing
  • Foundations of Digital Marketing and E-commerce - Google
  • Social Media Management - Meta

Timeline

B2B Copywriter/Content Specialist

Freelance
01.2024 - Current

Fractional SDR

Freelance
06.2023 - Current

Admissions Advisor

Elevate
04.2023 - 06.2023

Sales Development Representative

Vyral Marketing
11.2022 - 04.2023

Survey Interviewer

American Directions Research Group
06.2022 - 11.2022

UAM - University of Arkansas At Monticello

No Degree from General

MyComputerCareer

Certification from Computer/Information Technology Administration and Management

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Summer Evans