Summary
Overview
Work History
Education
Skills
Awards
Certification
References
Timeline
Generic
Summer Mote

Summer Mote

Summary

Experienced leader seeking a Digital Marketing Advisor - Product Manager role, capitalizing on 18 years of expertise in ecommerce and digital customer experience, with a dedicated focus on supply chain technology for the past 5 years. Skilled in effective communication, collaboration, and problem-solving, proficient in identifying root causes, testing concepts, and evaluating post-launch data to measure results. Keenly aware of current market trends in the digital space. Excel in cross-departmental collaboration, leveraging expertise in the QDM ABLE process to assess, discover, and provide solutions for enhanced efficiency. A passionate, pressure-resilient motivator consistently delivering on-time results.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Sr. Strategic Sales Specialist, Ecommerce Advisor

FedEx Services
06.2019 - Current
  • Strategic E-commerce Consultant with a focus on driving value through dynamic consultation and future-state ideation for FedEx customers including the Worldwide segment.
  • Forecast trends using data-driven insights to target growth with automation solutions for streamlining process flow to lift conversions and boost revenue for our customers and FedEx.
  • Consulted extensively on various marketing strategies, such as user experience (UX/UI), search engine optimization (SEO), cart abandonment, shipping and returns, retargeting, and customer retention, aiming to enhance online visibility and drive both internal and external customer acquisition and retention.
  • Led multiple, successful strategic projects using Agile methodologies to aid the internal growth of the DSS team throughout all of sales by streamlining workflow processes, cross-collaborating with other stakeholders, increasing organizational efficiency and reducing time to completion.
  • Organized and facilitated a Quality Action Team using QDM principals. This led to the creation of an easily-digestible process flow that contributed to a 78% decrease in past due opportunities, more "CLOSE WON" accounts and an increase in revenue within the Inside sales segment.
  • Using QDM principles, spearheaded the PaaR (Partner as a Resource) product, a process allowing for siloed teams (CT and DSS) to cohesively work together leading to a refreshed way of collaborating, an enhanced and holistic customer experience, and a better positioning of FedEx core technology products.

Sr. Sales Specialist

FedEx Services
05.2018 - 06.2019
  • E-commerce Customer Consultant responsible for providing strategic direction and data-driven insights focusing on increasing website traffic, conversions, retention and online visibility growth.
  • Piloted the Digital Sales Specialists (DSS) team in the Field Sales division which led to the expansion of DSS, brand awareness across multiple sales segments and territories, as well as additional revenue for FedEx.
  • Collaborated with cross-regional e-commerce specialists to develop a strategic process among the sales organization and DSS leading to increased customer adoption of the DSS product which is directly responsible for a 31% boost in Field Segment revenue.
  • Frequently presented valuable e-commerce insights to VPs, Directors, Managers, and account executives to facilitate change and aid in FedEx's "All-in on E-commerce" growth partner initiative.

Owner

Webseology LLC
07.2012 - Current
  • Owner and lead customer journey designer at Webseology, a digital marketing agency laser focused on growing small and medium size businesses through advanced and timely digital marketing strategies, UX/UI improvements, and conversion optimization while keeping our audience, brand voice, and company culture top of mind.
  • Oversaw client relationships ensuring a stellar customer experience, an excellent end-product while managing independent contractor relationships, creating a positive workplace culture and encouraging innovation and collaboration across teams.

Education

Bachelor of Science in Finance -

Florida State University
01.1999

Certificate, Integrated Online Strategies -

University of San Francisco
01.2013

Skills

  • Leadership Skills
  • Communication Skills
  • Problem Solving Skills
  • Presentation Skills
  • QDM Proficient
  • Data Driven Results
  • Strategic Thinker
  • Management Collaboration
  • Process Improvement
  • Idea Development and Brainstorming

Awards

  • Five Star Award, FY 21
  • Commitment to Excellence Award, Q4, FY20
  • Commitment to Excellence Award, Q2, FY19
  • Bravo Zulu, 2022
  • Bravo Zulu, 2022
  • Bravo Zulu, 2021
  • Bravo Zulu, 2018

Certification

G&L Management Exploration Program

References

  • Chris Suhoza, VP Sales, Customer Success, FedEx Services cjsuhoza@fedex.com | (901) 434-3889
  • Ryan Parson, Director Solutions, Sales Support, FedEx Services ryan.parsons@fedex.com | (412) 809-8423
  • Allie McGonigle, Manager Solutions, SBS | FedEx Services allie.mcgonigle@fedex.com | (412) 713-4206
  • John Bishop, Manager, Group Product | FedEx Dataworks johnbishop@fedex.com | (469) 615-8138

Timeline

Sr. Strategic Sales Specialist, Ecommerce Advisor

FedEx Services
06.2019 - Current

Sr. Sales Specialist

FedEx Services
05.2018 - 06.2019

Owner

Webseology LLC
07.2012 - Current

Bachelor of Science in Finance -

Florida State University

Certificate, Integrated Online Strategies -

University of San Francisco

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