Sunayana Hazarika
Redmond,WA
Summary
Dynamic marketing leader with 15+ years of full-stack marketing experience specializing in B2B SaaS, technology products, and services across North America, EMEA, and APAC. Proven expertise in AI-driven marketing strategies, product positioning, GTM strategies, and cross-functional collaboration. Adept at leveraging data-driven insights to optimize campaign performance, enhance customer acquisition, and drive revenue growth.
Overview
13
13
years of professional experience
1
1
Certificate
Work History
Product Marketing Manager (CDI)
Avalara Inc
Seattle, WA
08.2022 - 07.2024
- Led the deprecation of Avalara Tax Rates, achieving 80% customer retention within 90 days.
- Spearheaded the renaming and launch of Avalara Tax Content for Retail, securing 65 new net accounts and expanding into the Lodging industry, resulting in a $1.8M deal.
- Defined a new target market for Avalara Tax Research—Government sector, launching a promotional strategy that led to $4.5M ARR.
- Drove the ATR Free Trial campaign, achieving 20% customer adoption within the first quarter.
Senior Product Marketing Manager
HighRadius
Houston, TX
01.2021 - 07.2022
- Developed messaging and positioning for Integrated Receivables targeting SAP and Oracle ERP midmarket customers.
- Executed 7 webinars and 2 global events, optimizing lead generation and brand awareness.
- Launched a B2B peer review and case study initiative (Gartner & G2 Crowd), securing a new Gartner Quadrant placement for I2C, positioning the company as a leader.
Marketing Manager
ATEN
07.2018 - 01.2021
- Developed GTM strategies for IT and AV products across the SAARC region.
- Managed end-to-end marketing collateral, customer feedback analysis, and partner engagement initiatives.
- Led corporate event planning and execution, including CES and Infocomm.
Senior Brand Strategist
HFS Research
01.2017 - 01.2018
- Led social and digital marketing initiatives, achieving 70% improvement in marketing effectiveness (Impressions, CTR, CR).
- Developed results-oriented ad campaigns and content strategies that increased leads by 38% in two quarters.
- Analyzed emerging technology trends (RPA, AI, IoT, Blockchain) to build targeted promotional strategies for service offerings.
Product Marketing Manager
MetricStream
03.2012 - 01.2017
- Spearheaded launch for enterprise Governance, Risk, and Compliance (GRC) solutions.
- Developed sales enablement assets and trained teams on competitive analysis and product differentiation.
- Coordinated marketing strategies for timely product releases and digital offerings, leading to customer upgrades, and cross-sells.
Presales Executive
Inatech Solutions
03.2011 - 03.2012
- Responded to 50+ RFPs for Microsoft ERP and Oracle Solutions, collaborating with sales and delivery teams.
- Closed 10% customer deals and maintained Salesforce CRM, optimizing reports and sales tracking.
Education
MBA - Marketing
University of Wales, Prifysgol Cymru
01-2011
Bachelor of Technology -
Biju Patnaik University of Technology
01-2008
Skills
- AI-Driven Marketing Strategies
- Product Positioning & Launch
- Product profitability analysis
- Cross-Functional Leadership
- Sales & Partner Enablement
- Go-to-Market (GTM) Strategy
- Budget Management & ROI Optimization
- Customer Engagement & Retention
Certification
- Product Marketing Alliance Certified Leader
- Product Marketing Alliance Certified Core
- Google Certified Digital Marketer
- HubSpot Certified Inbound Marketing Professional
- Digital Marketing Certified Associate (Simplilearn)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Product Marketing Manager (CDI)
Avalara Inc
08.2022 - 07.2024
Senior Product Marketing Manager
HighRadius
01.2021 - 07.2022
Marketing Manager
ATEN
07.2018 - 01.2021
Senior Brand Strategist
HFS Research
01.2017 - 01.2018
Product Marketing Manager
MetricStream
03.2012 - 01.2017
Presales Executive
Inatech Solutions
03.2011 - 03.2012
MBA - Marketing
University of Wales, Prifysgol Cymru
Bachelor of Technology -
Biju Patnaik University of Technology
References
References available upon request.
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